Also in this playlist...
This transcript is automatically generated
-- box office summer season is just getting started but we've already been seeing a slew of big -- was opening overseas.
Before they open here in the US and a profit from this new strategy has been phenomenal.
Iron Man three made more than twice as much in its first -- -- overseas than it made in its first weekend here in the US.
But bucking this trend the new Superman film called man of steel.
Is making its US debut this Friday days before it opens in four markets was is the trend changing and what is -- -- for Hollywood joining us now is.
Peter good areas chairman and CEO of Mandalay entertainment Peter wonderful to see -- thanks for -- by the -- condolences on -- Golden State Warriors but you've made it to the playoffs.
Congratulations -- the next made the same happened to the LA Dodgers now.
Why is that the new Superman movie opening up overseas because they've been doing so well -- that strategy in the past.
I think a couple of very expensive.
Failed very expect -- one is pouring a ton of fuel -- -- marketing against the movie on an all media.
But I think what they did they were looking for the right Dayton is so much traffic out -- -- -- Americans -- big American films that you want to get the right dates and they did get the right thing the United States.
The reason it's very it's been a change the name of the film from Superman which is very American -- -- -- a man of steel.
And I think there will look at that at the national marketplace.
And try to get over processed to build on that I think that's it's atypical they will continue to release films -- that international marketplace big franchises.
Big action films in the international side first because it's actually a less sophisticated market and more likely as you can see from results did today it's true -- -- two and a half times.
The box office at that -- than they are domestic so I think it's atypical but it was a very unique choice based on the marketing dates they wanted the United States -- what.
I'm wondering how they're gonna change did the name Captain America -- there's there's some some things are gonna have to be American focus -- even if they want open overseas right.
I think that's correct -- of -- the film of the film stupid as they say but the truth says I think all those nuances.
Are very important to remember these countries overseas and the ones that are emerging some of them have not the best relationship with the United States and some of them.
-- look at the product as so culturally a -- for them but nevertheless the audience -- Wants to go and see them so all the big markets opening up China Russia.
Brazil all these countries that are really you know going at it -- India.
They're going to be the big markets for the US to have big action big franchise films even more so than Japan France and England which still lead the international marketplace.
That's a number it's amazing how many new movie screens are opening up and shot in the same thing is happening in.
What about next deals what about doing DR American companies American studios doing deals with -- -- -- so they get that international import.
Yes that's definitely what's happening is you look at China that's the you know that the archetypal very right now and you know there -- -- -- censorship rules and that require only a certain limited amount American product.
Let's just call produced -- -- navigate that very carefully but the market so robust and so big that the American companies are doing that if you look at Iron Man three they adjusted some of the contents so -- the senses would.
Agreed to have a in China and that's happened in a bunch of bills the world war.
See the bat fifth fifth film.
Now has the change in the direction of its contents to be -- relative.
In China so that's happened -- that really happened in the past due France with a sense of market culturally and other countries sense -- for sex or violence in the past.
So it's really part of the process today to be but -- available in markets around the world.
By the way does it does -- some people well when it gets political world war Z.
Not only did the Chinese have some problems with -- -- -- because it deals was obvious and they don't like that sort of stuff.
But it also the movie has Brad Pitt and and of course.
He was in a movie I think was about the Dali Lama added -- about -- bat that they really didn't like for political reasons.
It's -- there's some political considerations that may play roles and censorship.
Maybe -- I don't know if you know that that was our film reproduce that that's right of course I did -- -- have big challenge to adapt.
But I think that that's that was a long time ago I think that really.
It's the subject matter the -- look at very even very arcane way I'm very not -- to -- predictive so it's tried to be done early on in the process to a doesn't destroy the convent.
So I think it's this sensitive to the way the money as you know you know vote they vote whether golden rule that he'll -- the gold gold makes the rule and those countries makes so much money they have to listen to him.
Peter we got a rap but I have to ask you about the LA Dodgers how goes that seven billion dollar TV deal.
-- -- good deals going good the team Angolans so good I how we got to get some hits you know I gotta get some runs we got to back up our pitching but you know he is the truth.
It's a 162.
Game season is still a long way to go and my faith is still in the -- Peter -- of man wears a lot of hats thank you very much Peter great to see appreciated.
-- -- --
Filter by section