Also in this playlist...
This transcript is automatically generated
Apple has unveiled a slew of new updates -- -- worldwide developers conference in San Francisco but is -- enough.
The tech giant debuted a new operating system for iphones ipads and even IMAX that users can expect this fall.
Another big star of the show was the Mac proud that Bruce Terkel CEO of -- -- says it isn't.
For every one the new Mac Pro is mind blowing it's not a consumer product it's an industry problem.
I run an ad agency I'm a graphic designer so for me that's a fantastic.
New product and its innovative.
Apple shares have fallen 23% since last June but some say that's not really the company's fault apple creates these incredible innovations.
Every five to six years but the media cycle works so much faster and the financial cycle works so much faster.
That we expect to see these keynote products come out faster faster faster.
I don't think that's gonna happen Terkel says it's all about the apple experience didn't continue to innovate.
Sometimes small sometimes -- but more importantly and most importantly to the brand.
Apple continues to build their ecosystem.
So the question is can the brand rebound if they keep selling the experience.
Their plan will continue to rise.
Apple's worldwide developers conference and later this week.
But at the foxbusiness.com.
For more in New York -- and I and the tea.
Filter by section