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Well from monsters to mermaids the Military Channel.
To buddy that cupcake maven there's at least when showing discoveries many channels you might be addicted -- -- itself.
How does discovery communications -- continue its blockbuster growth.
Was Clinton is just the right person to ask she's live at the 2013 and CT -- -- list.
-- outlets and everybody talk about the mermaids will get to the mermaids in a minute but we are here at the dot discovery communications -- Where they have so many channels that here on the upper bad.
Right behind me where they list all of the channels there isn't enough room up there not to mention right here on the screen behind me they thought the Oprah Winfrey that hurt the Animal Planet TLC.
Three net which is a 3-D channel and -- come up with something.
Called test tube which they hope will help them launch brand new.
Hyper hyper aggressive and -- hyper popular programming and watching it all is the president.
And CEO of discovery communications David -- you thank you joining us and let's put this behind you because this is really impressive with all of the channels to look at all of them David and -- that not only have you been able to fill them with content that people definitely want to see.
But at the same time have a stock price that's up 48%.
Year over year.
Since you took over what is the number one thing you feel you've done right over the past two years.
To really keep discovery communications at the Helm of nonfiction broadcasting.
But I took over discovery -- a little over seven years ago there's no question it was the number one platform media company in the world.
-- fourteen channels here in the US and between six and fifteen channels and 220 countries.
But even though we have fourteen channels here in the US we only had one great channel -- that was discovered.
And -- market share in the US of viewing on cable it was a little less than 4% fourteen channels and only 44% of your.
And we were investing about 500 million dollars.
So the one thing that we've done is really invested great creative people and a lot more money in contact so today we're spending.
Well over a billion dollars on content.
And we have a great creative team and our market share in the US is now over 10% and so investing in contents making toward these channels better.
Having people spend more time -- -- How hard easy to launch -- picture show -- Animal Planet discovery to anyone of your properties what is your ratio of rejection to green white.
It's pretty high butts and also the failure rate in this business is quite.
You put shows on that you love with the characters that you hope it will resonate.
And you know at least 50% of the time those shows don't work that's the business that -- -- you have to have great creative people but they also have to be resilient.
You know we'll -- without we -- a lot wrong before we started doing a lot right you know who vote last year all the was the number 35 channel America.
Today hopefully Oprah's network is the number twelve network in America kind of.
Wallet and -- we stood here you're going use it would be profitable end of this year any update on that.
We'll be profitable this year it's doing much better than we thought -- the number one network now for African American women.
And hope -- working really hard but she's found a great way to connect with the viewers in the spending a lot of time with that channel.
-- found a great way to connect with America may not get mad so that you have 32 million people watched that when I was not there right -- Animal Planet.
Planet can't -- without idea of the mermaid show what did you think.
You know you never know you know.
No I mean when I heard about honey boo -- I didn't you know there -- certain.
Chaos -- TV yeah you -- hard -- -- a great story with -- great -- every once in awhile you hit the culture that we did it with Jon and -- We've done it with gold rush where we beat the broadcasters.
We -- with honey boo -- will allow -- -- And mermaids just captivated but -- also speaks to another issue right.
The reason why mermaids became so huge that was when people started to watching it went on Twitter right -- and operational costs out of you seen this can you believe it and many roads.
What speaking of growing up -- talk about testing really quickly as we wrap up here we're going around to that -- -- of addition to your.
Cleveland -- and that is to avenue programming.
You've got this show called this land is your land we've got the -- North America North America the -- -- your lead and then test -- what do you hope to get.
Out of testy when it comes -- a brand new programming.
Test tube is really what it says it's a test I.
We bought a streaming video company revision for an update when we bought him two years ago that would -- a 150 million streams online.
They're now doing over 300 million up and -- the number one nonfiction streaming business our view is our core business is cable.
And those channels that you just like every one of those brands but we need to stay contemporary people going on YouTube to view content.
The same content that we put on our channels we need to produce content.
For YouTube we need to create brands on YouTube as well.
It is -- he's doing it on YouTube he's doing it on cable -- -- love.
Discovery communications is great is CNBC -- they've lost so much can't wait to see the next installment of the mermaid show that the next year we'll do another -- up next here another one that when we come back in the next hour we got the lead to a lot of Viacom big interview there -- what they are doing.
Biggest start to -- content deal with Amazon.
And then we've got -- went up -- time coming up in the 3 PM hour and talk Rogers of Tebow yes we will ask him about his spokesperson Tim Tebow.
And just having signed with the patriots and so much more news on Tivo as well that penalty and a game that.
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