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A lot of folks who do business with apple were anxiously hang on every single word of the announcements made today at the apple worldwide developers conference in California proper grade joins -- -- one of -- companies look.
-- why from the conference in San Francisco Robert.
Yeah that's right -- Korea to flip board one of the headlines coming out the much anticipated long awaited iTunes radio.
And we -- -- heard from one of the VPs of apple is on states to pull back the curtain on that service.
Today were introducing an amazing way to discover new music and we call -- iTunes radio.
And here is what it looks like it's built right into the music out.
And it was all about design error from Michael -- the co-founder Beasley do say they'd love to see some of this -- designed apparel -- view if you will.
Which shows some depth and motion and not -- lock screen and some others being used.
-- used a little bit more always see the next generation and -- begin next generation here's a gentleman has been around for several generations.
In Silicon Valley might -- serious the -- co-founder and CEO clipboard and thank you so much for joining us -- and tell us from -- developer's point of view.
Just how important was today's message about design.
Well I think this -- the beginning of a major new chapter for -- -- I think for the company.
For its products and for the ecosystem and -- isn't very difficult thing to pull off a totally new redesign of an operating system from the ground up something it's like -- As -- OS used by hundreds of millions of people.
To do that you do that well is huge and I think Johnny I've showed that he's capable of doing not just the hardware but the software and -- currently the holistic combination of the tip.
Now -- the -- look at the headlines we saw a lot of things that though the press was expecting it analysts as well.
Were there any surprises -- the developers and -- they open up API serve make -- -- a little bit easier for you to do your work.
Well it's clear that there are a ton of -- -- guys that are available now I -- time will tell engineers are now crawling all over the operating system looking at everything they can find.
But it's clear there's some major new capabilities that you know in particular multitasking.
Lots and -- notifications things which are huge for app developers.
Lots of new discovery capabilities in the App Store which will help app developers.
Mean it is a very ecosystem friendly speech today I thought.
Do they -- doing a good job of capturing and keep being.
Customers in -- -- simply we -- with the music service they want people to stay in and apple ecosystem instead of going to the Google out or to going to pandora somewhere else.
You think they're doing a good enough job at keeping people in -- university smaller but much more lucrative universe that android as some of the others.
I don't think it's so much about capturing people and into universe it's more about attracting it's more about creating something that really causes people to just be excited to use the products.
And that and that's one of the things that I really appreciate with apple and how they think about -- -- It's much more about how we don't something that enriches people's everyday lives and that's their fundamental principle.
And you know it's easy to say that it's a whole other thing to actually pull it off.
I do you say that because we saw at least one executive make up very pointed comments.
About their inability to innovate.
What would you say as a bottom line to take -- here as a developer from their re design.
Well again as a developer but also as a member of the ecosystem and a fan of apple I think it's this list.
Very much the kind of thing and apple needed to do today to really demonstrate that it has he -- bright future ahead of its best days.
-- had a -- and I think he saw some great new talent on the stage they -- for battery key for example that did the did a great job.
Great new hardware great -- software it shows apple is absolutely gonna continue to innovate.
And I and -- and that was very reassuring as a as you know major component of the ecosystem -- apple.
It might -- -- the co-founder and CEO of look organizer hearing certainly a bullish case from us someone is very involved on the developers fronts is that.
Investors today may have been shortsighted -- only time will tell obviously as we look ahead to the fall release of IOS which may coincide with the new iPad or iPhone.
And I and while I know you took your tie off because of Mike's interview I'm glad you didn't take your shirt off as well.
Just saying I'll just say I would never do that our guys good to see your nose there.
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