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Well she had Paramount said today Tony Awards this Sunday.
My next guest is joining me from on the Pepco group where -- the founder and CEO Amanda pack up.
Peek out peak -- the peak of her bouquet Amanda thank you for coming on.
So that they -- actually business for for Broadway you know like a plague at -- Tony nomination sometimes they thinking business -- Absolutely Tony Awards are the biggest night on Broadway everyone tunes -- it's this Sunday at eight he hand.
I'm Neil Patrick Harris is hosting the Tony Awards this year -- -- -- to be -- very entertaining evening.
And some shows will actually see a spike in -- from being nominated in this morning and some have already sent have already and I -- figures with me.
I'm kinky bits which is actually written I Cyndi Lauper and -- -- -- -- Harvey fires dean.
-- got nominated for our that's music all you and the week before nominations they were grossing about one point one million dollars -- -- and last week.
Had they had a one point three million dollar growth so they're up about 200000 dollars since the nominations.
Right at okay.
And you also say that bit.
That planes kinda and shows work -- -- small businesses you know can you explain that mentality.
He also and we're talking about profiting.
The general rule is about 20%.
Of Broadway shows will turn a profit and we normally -- or in the first.
-- -- And we equate that with small businesses and normally within the first few years at the small business about 80% of those businesses will close.
About the same thing for Broadway Show us and and what is the peak that it.
The key group is a full service marketing and advertising firm for -- -- her Broadway shows it -- you all the marketing and promotions to get.
Sales reports and exciting it's so exciting we do everything from creating the poster to the marquee outside of that he there the TV commercials and radio commercials in the wet batters that you see on web sites -- Everything to get the people into the theater and know about the shout -- it really lavished with that as well we very ache and you sit there.
Any -- Yeah there's always challenges you know so many people.
Rush said that he would -- to see their favorite musical or their friends and family's favorite musical or play.
That it is a business and it's really important for us to make sure that.
We are out in the world and letting everyone now about the amazing experience that I'll have when they're in the theater -- the best form of marketing for you and then also had a social media -- Social media is actually really big right now and it's getting better and better and that's really an extension of word now so.
Back in the day we would go out with our friends three or 45 of our friends and company -- the in the -- -- we stop our.
Someone we -- that we had to tell them about and now.
We go into the theater and we turn on me go -- our phones and we checked into the theater and you think that's been tweeting and every -- thousands and thousands of people here about what we're doing.
So I could say that's a huge part of the strategy -- -- for Broadway play and what is the coolest marketing campaign you -- Drummed out.
-- -- something really fun at -- breaking the Guinness world record for the largest air guitar ensemble for rock of -- on Broadway which of course -- marketing -- -- -- I think I'm right there are tied up a -- -- -- -- in his yes so we broke the record in 2009 that we had the air guitar champion and William ocean coming in and teach everyone it's all very official.
He's everywhere and how to air guitar properly.
Everyone in the audience and everywhere and on stage I was there -- retiring with the best of them.
And we broke the record with 810 people and the previous record with a little over 400 people and you've been headed and think that.
I really you might be -- marketing ideas and I like to be able to tie in marketing with publicity and anything that's -- yet.
The biggest being for our and Ryan those people know about it and say -- how that's really cool I -- -- and probably cheap.
For you right and he was at a very expensive and -- it wasn't expensive at all and it was the most fine in the theater everywhere and with high energy everywhere with physical and getting in fit either -- -- attack and that is is is -- let me just about.
It sure is he acts on Broadway hit it opens in 2009 and it's still going strong and of course it is turns into a fountain start conference.
Right exactly so that the film came -- -- -- -- -- -- and the longest running show is that yes the longest -- however it's now in its 26 season since 1988.
Yet won for best musical and me Snead attorney or.
And it can only -- -- -- center -- immigrants that.
And it actually has grossed over for -- six.
Billion dollars worldwide and brought him over 865.
Million dollars so -- it might have been.
It might would it -- the first ever.
-- -- -- tonight night no way I would say that you that I tell I see a lot of shows.
-- contemplation musical musical I've seen a lot of plays and musicals and I hate to say it but and -- was my worst experience -- didn't like it I now how you the anomaly I and I know so many people who conned into Manhattan and the earth and number one show that they are back at everything we hear the fans and their rent it gets -- Yes.
-- warrior Tony thanks for this year.
I would have to say that for best musical it'll -- we'll keep boots it sounds fine and so illegal -- went on their feet singing and cheering for -- -- Yeah.
It seems like the -- musicals.
That are more Rangers and maybe you better I don't know again that a box office are the ones -- crowd interaction.
And are fine.
Absolutely people who to be -- -- -- and especially -- musical he can be singing the songs you can get -- -- on the soundtrack.
You can go back and see over and over again and even and even perform it if he's but it -- their picks that they interrupted you sorry.
I think for the best revival of the musical and this production.
Is soon witnesses they had needed there.
And -- circuits and acrobatic Allen and me that no one has really ever seen black.
I think I have to go see sound.
Some more shows musicals I haven't seen -- -- that you just mentioned.
We are just so excited to be -- part of probably not -- marketing and I -- an amazing staff twenty people who are super passionate for the theater and who's seen every show that's nominated if there also -- this item man nominated for anything now that they can't -- -- -- OK okay where the rules here.
You can only be nominated that we in the years and OK got an asking because I have a chat it's -- you know I think any preaching three says he's funny.
He says he gave his life tickets to see Spider-Man brought my last Christmas it was 225 dollars and see.
-- -- Well I did Spider-Man -- at the box office Spider-Man is doing very well at the box not me.
Yet a very well it's it it's a huge crowd please if you haven't seen it was definitely recommend that they have.
Flying in the -- -- theater off at that press that they got the injuries in the beginning before they opened sometimes could be good press and draws eyeballs and attention.
What's going on absolutely everyone wanted to see what was going on and that snow and they re wrote the -- and it is really a lot of fun actually went to see it again a couple of weeks ago -- and I taking you are -- in -- time.
I am actually having a Tony hard again -- yeah names and yes AdAware if everything Broadway and everyone is coming to rest -- different costumes that that are in the dean of the shows that that they want to -- other well I would -- -- -- that sounds fun.
And -- he got founder and CEO of the -- grip your website on the screen thanks so much thinking on me.
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