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Those of you who know me -- -- can hope that.
We have a new website to make that process a little bit easier and CEO of rank and styles -- -- -- Joining us now on set and you say your site is different from the others because it kind of eliminate that decision fifteen week in fact I mean if you're anything like me on my computer like this want this one -- -- -- -- images and I are arrogant -- can get anything.
So lowly job humbled and and when did you start of the work -- launched an -- -- on essentially run a mission to simplify and revolutionize how consumers -- by data driven.
Top ten list that may be best fashion and beauty product than any single category.
The thing that's on screen fast -- sheen's baffled -- it consumer reports for everything that.
Exactly someone like myself the -- what novel of how those lists are cultivated and yes it's a completely objective completely unbiased they don't reflect our personal opinions affect instead we built -- other than that essentially creates the science around shopping and methodically searches.
-- indexes all of the information it tends to be most relevant and driving consumer decision making in particular.
For female consumers that we take into account things like user reviews editors picks -- product -- -- aggregate all of that together from all the sources are users' trust as well.
And it exactly he said we are the kinds of reports for women how did you come up with that -- at them.
Yeah it's what we've done is basically try to understand what are the variables that tend to drive an influence -- decision making and what I think they are.
Price price what other people are buying what -- peers are behind -- with their peers are -- And user reviews a product's popularity.
And also with the editors are saying it's still very highly influential magazines are talking about the pressure talking.
We take all of those sources within the -- -- fashion magazines are just stop acting.
The most popular department stores most popular online retailers and then the most influential bloggers and take all of their voices.
All of the opinions and their content to identify any given moment times -- -- attend mass based on popularity.
Quality now you -- and you know.
I consider myself -- knowledgeable consumer -- and I might devote a little bit more time than the average -- taking -- is there anything back and I find it difficult to keep track of all of the different options out there.
And one of the reasons there's some options is because.
Online environment has created this entrepreneurship -- right now with so many people.
Using the Internet to create new companies anybody can do it and there are so many products out there -- it's more -- folks that.
Exactly exactly and -- the light bulb moment as you asked before.
Was really thinking about the role the Internet has made -- -- -- of consumers and other products and I -- on the market for new digital camera.
We -- and -- -- -- that within literally a matter five minutes never concise lay it lay of the land if you were to type -- best digital camera.
Now within that can type -- and you'll have to make a personal decision say.
While I was prefer Sony over.
Putt Panasonic -- -- this is my budget you're the type thing that's what's next for best -- the -- to get back are far more chaotic and we just thought that delta.
Was far -- I -- experience a female consumers and consumers of technology for automobiles and we're on a mission to narrow that gap.
And in particular so motivated you this because women behind bar make up the largest shoppers in general.
But the most time online and they make good decisions in the households we actually it would control a majority of consumer -- in this country.
Yeah my producer Kevin Tracy's saying my -- -- -- -- -- that -- and eat healthy and speak think and un.
So have you seen a spike in sales aren't any of the companies that you're mentioning their products seen consumers go there and buy that new Canon camera reference.
And because me -- top ten gasoline we have been approached by many brands are really excited to make our -- and that what makes this novel.
In the fashion and beauty contest spaces that we can't actually partner directly with those -- or.
Brands are very excited to see -- files on the -- -- we we don't objective where exactly were completely objective.
Which means that we -- -- and more political space -- Iran we have huckster -- online shoppers at the latest sales nasty down.
Offers public wants lists scratch hard that's an app that alerts users when the deal.
With where the deals are to create a road map of the deal than ever heard of that one and then I never did this when he their.
Fit it get which is an online -- powered by a virtual fitting room while.
Yes that's crazy -- so you're -- yourself to this crowded space but yet doing something different and it looks like the results are working -- we have a chat isn't anyone listening is chatting and and this person wants snowy -- about the new Internet sales tax -- -- would have effect on your business model will -- you're not science and we don't we're actually not -- -- e-commerce we tell you where you can buy things.
-- provide violence within but ultimately our focus is all about.
Want to buy and why we're not because you can paint and we drive traffic -- retailers like -- any item -- -- talk to him this week.
Include violent from where you can buy them but within those filings that.
The traffic that we driver entirely neutral we actually don't partner with the -- correctly we have a middleman affiliate.
Network that we work with in between and we do receive small commissions for the traffic that we got to the left side.
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