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So more people are watching streaming TV then ever before with companies like.
Netflix Hulu Amazon prime all fighting for your attention.
Well fitting company roku brings them all the EU and one that simple box it's grabbing the attention of big investors who just poured sixteen million dollars into the company and -- and a Fox Business exclusive is Anthony woods -- Founder and CEO thank you for joining us I believe -- News Corp.
is among the investors who just -- sixty million our parent company.
In a roku why is your.
Box something more attractive to a consumer then say.
Apple TV because roku -- be sold five million recently and that apple TV sold thirteen million but why would I go to your device over apple.
Well the apple -- you're -- is worldwide we're really focused on the US market.
And in the US.
If in the box market this -- -- fair market which is one of the fastest growing ways to deliver television over the Internet to TVs.
We split that market.
We spent roughly 90% of that market.
Almost evenly with apple for example I just checked this morning on Amazon.com on the best sellers list and electronics.
And the -- read the news fox who -- was just getting rave reviews.
We were number three on the best seller list Annapolis number eight so.
You know somewhat of people's lives vs apple well we have a lot more content there's over a hundred channels of content on -- everything from.
Time Warner cable's HBO go to Netflix.
Whereas the apple pulled TV really is more of -- -- -- player box more of an extension of your iTunes app ecosystem.
So 800 channels that's a lot of contents and in my nineteen world and that's a lot of clutter so what does -- -- to simplify all that contents so viewers can find what they're looking for quickly and easily.
You know one of the things we get.
Great reviews on is our user interface -- trying to make that very simple.
And we did have things for example like search so you can search on -- -- you can search your favorite actor or your favorite director -- and we'll show you where across the entire platform you can find that contents so so many years we put a lot of effort into -- really working on our user interface.
And making a simple and making it the good content easy to find.
So I -- questions for you mr.
-- first is it a closed environment roku or can you download an app for something that might be coming down the -- that you might want next year -- the the other question is I've never bet against you because I know you're you invented the DVR.
But what happens if apple you know we we don't expect the announcement Monday but.
Tim Cook got drilled drilled about this apple TV what if he takes what you've got to created what they've got an apple TV and dumps it into a very simple to use.
You know once it all sides -- I think one size fits all TV doesn't that put you out of business.
No I think we've -- with apple TV for -- -- despite lots of upgrades and we think we have a great products now.
Apple TV is already simple to -- I mean it's an Apple's I'm product so.
So is roku we have more contents I think apple really is focused on their mobile business.
And -- -- their apple TV is an accessory.
Around that you know -- with what we're focused on that is.
Bring in more content making it easy to use offering price points -- as low as 49 dollars all the way up to 99 dollars.
And then the other thing that we really putting a lot of effort -- now that we're using some this money we just race for -- our licensing program to take our platform which has done so well on.
-- -- and -- player business but also moving into TVs and become essentially the operating system for TVs and that's something.
I think there's a lot of -- -- -- four if you look at TV's in the United States.
You know in the not too distant future every TV is going to be Internet enabled Smart TV and other -- Samsung.
Not -- no other car company in the space of -- -- he really has the technology they need to do this and our platform is a great solution for them.
Anthony how are you looking at the Xbox won the latest from Microsoft is roku going to be able to not only stream viewing content the -- as well as that.
An area that you're looking to get competitive -- So we we focus a little on casual games so I'm -- leading video obviously -- music and we do casual games or in fact the most popular game on.
Review today is Angry Birds is Angry Birds and a second most popular -- Gallagher and so.
And those are the kinds of games not like halo which Microsoft because I'm still the way the way -- -- the -- is if you look at the different ways to stream to television.
Gaming consoles are a big part of it beginning -- are only growing -- gaining market is saturated.
What's wrong is streaming players like roku and Smart TVs and so those -- the two segments were focused on that'll be the majority of all TV screen and -- not too distant future.
-- have an -- not to want -- looking to.
To key and tap into that streaming market that -- so it's another competitor for you.
Yeah but you know you a cup one of our.
The for the customer and the buys a roku player doesn't doesn't go to the sort of same -- I get a recruit three or shall I get an Xbox I mean.
Essentially X -- is a great product to cells to gamers.
And I think you with the X plus one is still gonna sell primarily to gamers and then those customers who use it for streaming -- a great streaming solution if you're a gamer got it but if you're not a -- is a very expensive solution.
That's what's your priority is.
For entertainment Anthony -- many thanks.
I'm still amazed that we had that zenith clicker so many years ago when I was gonna remember those the old fashioned TV they might -- I was the remote control my parents they -- gallantry.
All right we just -- ourselves --
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