Also in this playlist...
This transcript is automatically generated
Welcoming you to this week's edition of conference -- I'm Jeff Flock thanks for watching.
This week taking a look at the people carrying the ball on recovery and I think.
Steve -- that people that are carrying the ball or your customers this tell me your company tell me what you -- Yes hi -- I'm the president of Kalamazoo outdoor or -- And we make the best outdoor kitchens in the world all hand built to order in Kalamazoo Michigan this is the part of the economy that has really been.
Taken the ball on the recovery affluent and something a -- group that we call Henry's.
Not your super affluent but the people that are higher earners but not rich yet but they spend their money.
Yes we've done really well through the recession and we're doing really well now is we've come out of it and one of the reasons it is.
These group of people -- referring to they really -- to win fast.
In their home.
In in their home lifestyle and what could be better and out feeding.
Your backyard with an amazing outdoor kitchen and that's what I'm looking at right here this is -- you what are your top of the line models that.
High end is 241000.
Dollars for a grill but -- tell -- if you're like -- -- -- is a designer of this -- You -- cooking is tremendously important to you and if you've had some success in life.
This is what you wanna -- oh yeah this is definitely the best tool for drilling on now this this out did -- performs the or you are certainly cost more than folks at viking in some of your other competitors.
This is the Bentley of of grilling Tony what makes this better.
Yeah it does cost about double biking or wolf but it is a completely different -- concept we've expanded the -- very much vertically.
Opt for much better he dynamics but the most significant differences this groh coached at gas charcoal and wood in any combination of a sinking shall we can pull that out I know that's gonna cause some heat here and perhaps -- ourselves but there we got -- Charcoal as well as the -- yes so we've got a very light Terkel load in here that helps dry out that he is a -- perfect cross from the outside of our stakes.
So we like to steer him off over a -- intense heat.
And then move them up to the warming Arctic coast up to temperature inside low and slow speed does that surprise you would all but you've got people that are at this point.
Warning to spend that kind of money on is this the kind of confidence we're -- economy from this segment.
Yes absolutely and I think that the most important thing for this segment is is seeing the enduring value.
And that our products are built to last a lifetime we give a lifetime warranty.
And again it's about family friends and entertainment so because of that enduring value.
We're finding that people really wanna spend money and and by Eric quick as maybe a little bit to take away for people -- similar spaces in that.
What -- don't buy as much stuff maybe but what they bodies the best stuff.
Absolutely yes we're finding that because what we found.
Is that you buy one of these things and it's going to last to a lifetime you could beat by something that's half the price or even last and you might actually be replacing it every 45 years yeah I just say lifetime warranty on the grills this this year when you're newer products this is a pizza -- that also was -- exterior after repeats.
Yes this is -- of one of a kind pizza out of nothing else exists in the marketplace it's got.
A top murderer and a bottom burner and what's great about it is we like to think of it is like an apple plug and play it so simply taken out of the box and in twenty minutes -- cooking pizzas in two to three minutes this is unlike some of the the pizza -- that you see that get built they take.
A long time don't they rushed to to fire those up to get -- hot enough.
Yeah this is a much faster process in terms of from when you first pointed to when you can start cooking.
But it will match the heat characteristics of those it would fired -- and the other take away for perhaps our viewers and and their businesses of this size and by the way -- Kalamazoo outdoor -- -- Midsize business American made.
These were all hand built.
In the USA in Michigan absolutely and -- one thing I didn't wanna show you is that the people that build this grill to order on.
So right here the guys that specifically made this -- Sign this -- -- grills are made in the heartland of America and they don't start building -- until someone orders them.
And that we can customize another take away for companies don't build it until you solve it.
Yes absolutely it definitely helps with ties with inventory.
Control and 1 thing -- am proud to say is because our business is doing so well.
We recently added a second shift.
Onto our plant in Kalamazoo and to be adding jobs in the heartland of America that had a tough time during the recession.
It's something and that's really important to us and -- makes us feel proud to be associated with this company.
Steve -- I appreciate it very much I think we've got a pizza almost -- there Russert looks to me like.
Yeah that -- don't cooks are pretty fast there.
Yet with the style of Delaware using right now it takes about three minutes -- and the great thing also this fits with.
A real trend in the country now people focusing.
Their homes investing in their homes this is part of that yeah absolutely and that people just love.
I mean I think that were finally decides for investing in their homes on top of that.
They want to be able to do everything outside.
If they can do inside so it's almost like they're moving a whole new room.
City outside of their house where they can watch TV use the computer cook.
We actually sell a whole range of things including an outdoor dishwasher.
So you can do anything outside that you can do inside.
I've heard everything.
All right Kalamazoo.
Gore may or outdoor gourmet is the company.
A piece of the economy and the Henry's don't forget the Henry's high earners not rich yet that's because they're spending all their money.
Filter by section