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Now that recreational use of -- -- in Washington and Colorado a former Microsoft executive wants to cash and he's looking to create the first US brand of marijuana -- national team.
Think of a Starbucks for -- -- best and eventually capture 40%.
Of the global pop -- My own how anybody.
And he's here to explain.
Shively he's the founder of Diego -- -- -- welcome to -- Damon.
Thanks for joining us is that so thank you thank you great to be here by Starbucks.
I'm picturing on every single corner is that we isn't gonna do.
No no absolutely not in fact there are a lot of restrictions regarding where exactly the locations of candidates retail shops.
Whether for medical or whether for adult use -- social use.
Where those particular stories can be located there are some there -- some rules and regulations now but that body of rules and regulations it.
He's worried that -- come from did we make that up or -- or was that something that you said you want to be a Starbucks marijuana.
And I certainly didn't make it out what do what -- you all speaking -- about that it media not you're gonna spend a hundred million dollars over three years in order to invest in this you wanna open large chain of retail stores.
You'd like to capture 40% of the global Canada's market.
How exactly did you do that I mean what makes you so special you -- it's going to be special super expensive brand or what's what's your business model.
-- so those are those are a lot of questions happy to answer all of them let me start first with our business model -- our business model.
Is to be first to market and first to mind.
In the Canada's industry in the legalized candidates industry because for the first time it's like as a country and -- the world -- literally standing at a precipice.
Crumbling wall Berlin law of illegality of candidates it's still has been a lot now how are you gonna -- -- -- Well the same -- the east Germans dealt with the Berlin Wall in 1989.
They dealt with that it was a problem it was against the lot to.
Defame the wallet was against the Lotta cross over the wall and it was certainly against the -- the take.
The against a lot of take chunks out of the wall but did that stop them from doing what was right now they proceeded.
OK so have you raised a hundred million dollars.
No I haven't not yet.
How do you plan on doing that because -- I'm not understanding.
Your basic business plan I'm not I'm not getting how you're gonna be the best why you're gonna take 40% of the market.
Sure -- so first of all the 40% is a -- all.
And you know the story of this that it the American Indian native American to shot and aero.
And it hit the moon and and just the person standing next to them said how did you do that he said -- -- Mets who what do you mean do you.
I was shooting -- few details and -- -- and no details a lot of stories and a lot of analogies what specifically are you gonna do to take 40% of the market give -- some specific in your business pretend like you're trying to get me give you my money in a best well.
-- -- -- so first on the list that we're looking at a market which is gonna measure hundreds of billions of dollars worldwide.
And we're looking at a market where we are the first company to have created the first.
-- mitigated investment vehicle not only for director for investing into the market generally into the industry in general.
But specifically investing in that company.
Which will have the first national brand.
A retail Canada us and we're also the company which has the most global mind share as a brand of legalized Canada us.
So first to mind first to market first to money.
And first thing to.
Gather up the best and most talented team in the industry we've got all that together.
And we're rolling much faster than anyone else OK so we've got we've got him a huge lead on the race and no one else is even at the starting gate.
Jamie good luck TI I know that there are a lot of pot users out there rooting for you probably so thanks for coming on.
You're welcome thank you must hurry up --
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