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Hi everybody welcome on Lawrence -- -- -- that he had.
A great morning so far talk about the brand pure and dad founder -- bus crosses.
Joining me the founder of pure bar and I coming -- thinking so much for having me see you found did your company your kitchen about seven years gone now yes I did I I created can read my kitchen for my daughter who went six and -- site become vegetarians now.
And I was -- or not and -- I -- -- see actually let us down a path of of improving our eating right but you know as a mom I was desperate.
To give her a good source -- -- -- accidents and great nutrients.
In something -- actually as a six year -- because as you know it's very difficult to feed so you came up with.
Yeah I created it -- continue -- a lot of trial in the air we came up with I I put together fruits and not since places.
And really what it ended up to be was less -- treat she thought it was a treatment for brownie.
But I -- it's full of all of these great into accidents and great nutrients and pro team.
It's not you know I I I thought.
Other moms should have the option of buying something like that that's right it's good enough for your style and -- that's -- seal of approval right out.
You know I mean did you have a background in anything and I just.
Had to make a bar in your kitchen and yeah you know Leinart southern inspire you to do amazing things and I wasn't shocked -- I created this.
And -- with really no food background but just as a mom caring about her child and lining something.
I'm really good and really nutritionist so then you got really good about it and analysts are selling these kind of I -- -- -- what I I found in the south you know when you really start looking at the rappers are a lot of things are marketed as healthy.
But they're not.
On and so.
I thought this is this kind of products should be available in something that's organic gluten free.
The -- with cool ingredients to be available to all you know busy moms and active people.
So I started to you know look for way to to sell them locally and -- smile.
And when you make a great product you know people talk about it and they -- and it was a wonderful response to it.
So I just continue to grow my business over the years and you grow your business -- that consumer response on social media we use a lot of social media for -- -- -- it's really important to be -- well.
Need to have open conversations.
-- social media is the perfect plant farm.
For us to do that and then allows customers access to me as the founder and I'm always honor FaceBook page.
And it also gives us a lot of -- to talk about not to -- products.
But a lifestyle that we're all interest and in.
You know just a more healthy and more eco friendly lifestyle to try to fit that into our busy lives -- you.
Promote completely embracing social media.
At this stage I did do it yeah I mean after a company like us it's just a really great way to build a community.
And to talk to our consumer.
I you know they can they can have a conversation with me right on her face but -- On and I I think I have a little bit of an advantage because I'm kind of my own demographic you know I'm a busy mom -- thing.
To feed my kids right -- be more eco friendly so a lot of the questions I have.
Are questions that acne -- and so we explore that together you know how to start a guardian or how you know what is -- free and should I eat more gluten free things.
So you know we we talk about that and I both Shia site essentially out and you -- your system mean numbers pretty tremendously and started with.
-- I -- it -- 2000 yes Twitter followers I have -- right and now you have.
Well I don't think the page we start with about 2000 -- is -- and we opened it up and we have over a 100000 today.
And you know it's a combination.
Like I said putting great contact in asking contents on there engaging but also you know great promotions.
-- -- -- look at a middle -- the promotion.
-- free stuff and how much of the bars and that's months and it now lives of these.
The new product -- -- some -- -- new products that we just want fruit snacks of which is just like all of our other line organic gluten free.
I'm telling you -- that's how it is it actually made with just fruit juices and -- days and I and I think felt that the great snack for kids.
And we just want and ancient green bar button on is kind of like a -- Krispy treat.
Except for you getting all these great -- greens like keen line laughed and -- Some very indulgent bar but -- -- -- Democrat.
And everything as -- month the flavors -- yes we have a a bunch of different flavors to flavors of the pits pets and flavors of the free sandwiches which act.
Really interesting because they're triple layered -- kids -- on the X three different layers in act.
And we -- -- -- -- out I couldn't tell you when you get all the healthy ingredients together and -- teeth.
And that's flavor and you -- -- that well you know that's that's a problem that a lot of companies cat because they -- something they.
And and you know people eat it once or twice -- just like no it's not right especially for for children.
So Ireland -- that that's not stand -- it I don't know if you can see it and it's probably a little bit.
Too far away but we have three different layers -- -- -- strawberry and banana I'm just just fun format for children you know something different they want.
-- they want you know what's that look like all the other kids with fun stuff but how can you.
Tell us how much -- growing ourselves and believe what kind of -- -- you're doing.
As well we started you know I started six years ago in my kitchen at seven years going out -- -- on and we've pretty much doubled every year.
So that the response has been -- you know people there's a lot of mistrust out there right now of big corporations and -- -- -- -- -- Yeah and so you know with a company where we're completely open and accessible they can read what we put -- -- you know in products.
You know there's a lot of excitement -- a very good reception that right and your closest competitors are.
I don't probably kind by our bar bar but we're different because working and it kind of organic nineteen -- and where -- -- I -- ample food that's safe way.
On some Trader Joe's carries sound and you're looking lovely in your green it's inspiring -- -- -- -- -- -- grain is -- thank you so much for coming on things for telling us about -- -- and can -- Since -- everything I think I have.
I -- really appreciate it aren't putting your website on the screen now all.
And it's your these injuries really run your -- -- -- -- now be right back.
Welcome back everybody well we talk about the millennial generational time rightly tiniest -- twenty's early thirties.
Generation that's changing things right more than baby boomers did -- change in the history.
That housing industry you name it.
And doctor Jeffrey our next joining me now your research professor professor told director and not there of when will like grown up kid you grow up.
Loving and understanding your emerging adult and that this isn't any -- emerging felt that you really looked into that little bit different than a millennium with similar kind of standing right.
It's kind of the same -- eighteen to 29 year old right and I really think it's a new life stage does not just a generational thing.
It's a new life stays the people go to go through now between adolescence and young adulthood he used to be the people entered adult -- -- run aged twenty.
Fifty years ago that's the eight people got married had their first kid.
-- -- -- -- Now thirty as the new -- without an in between is emerging adulthood young adulthood the stable transitions in the marriage parenthood and so on don't happen tour on its -- for most people.
Yet you it's all coming to the forefront now because we're always talking about adult kids are jobless and living their parents' basements and that's kind of in the poster child I suppose for the millennial.
But it really.
To me that seems to be describing this new phase of American adults.
It is in the economy has been going up and down in the -- is that I've been studying them but there's been this steady.
Rise in the age when people get married and have their first kid and finish their education.
So it's gradually stretching out -- the time that people -- to reach adulthood partly economic because it takes time to prepare yourself for the new economy.
What are some others.
Or some other reasons are people.
Co habit before marriage so -- don't feel as much urgency to get married people -- have fewer kids so they don't feel like they have to have their first kid.
They're happy to have the first one around twenty to thirty.
The fact that.
Women -- more out of life than they used to instead of focusing mainly on being wives and mothers who want a career as well so they want to wait.
Until they get into their mid to late twenties at least before they make a commitment -- gonna constrict their job opportunities.
What other traits can leave a tribute to the -- -- they wanna wait longer they wanna be little bit more successful there.
They're more educated but what White House I mean you know what.
Sometimes we seem to put down that millennial generation.
For being terrible job in these -- her up on social media don't office interpersonal skills.
Things like that would you would you hold to those.
Characters' sex no I don't think there and -- the and I don't think -- selfish as -- sometimes portrayed as being right I do think they have high expectations for life.
I think that's partly where that comes from.
They don't want to take just any job if they can avoid it because they'd like to find something that's going to be enjoyable self fulfilling that's a lot to ask out of a job.
So that's one of the reasons it takes so long.
For them to find a job that they commit themselves to.
But they're not lazy I mean -- working very hard often -- low paying jobs or internships that pay little or nothing as they try to work.
Their way towards something that's going to be more satisfied.
You positive on emerging you know I am I find myself defending them be and -- -- -- So then -- have -- bump and that is because I don't think it's true that this selfish either they're actually very.
Altruistic many of them they want to.
Make the world a better place and want to find a job this can allow them to express that.
But then what do you say to people who come back EU with well so and so showed up yet.
I have a friends who manages a retail store and she was interviewing stock always for that retail store.
She said that they showed up on the job and he's wearing teachers with graphic language and and it didn't stop there she said.
Yes yes one of them why do you -- -- work at this this retailer.
And the young men set so I can look at girls on dateline and he kind of -- -- little bit.
Yeah well that does happen.
A lot of that some of them have the sense of entitlement right where when they go in to look for a job there.
Wanted to know what the employer can do for about is that what they can do for the important so I understand that -- -- mentality but I -- I think that's the exception and the ones who are not professional coming -- to look for it to the ones who.
Are really inappropriate in the job interview most of them are really earnest and trying their best to find a job in what is -- -- a very tough economy.
The fact a lot a lot of people assigned blame to their parents who coddled them -- wouldn't make that.
I do think the baby boomers raise their kids to have high self esteem and they succeed too -- Well maybe in the Clark University -- of armored vehicles that I did.
-- I have a ten of them agree with the statement I am confident that eventually it would get what I want out of life.
Nine out of ten.
And so that means they're expecting -- to treat them really well and I don't know off the planet we treat people that well.
It in in nine out of ten cases.
But may be -- -- don't know if there were follow up questions or a better way to breakdown and nine and ten -- means they're willing to work hard to ensure that their life.
Brings them what they want it's not that it's just gonna come to them as if -- title.
I think most of them are again think of the jobs they have in their twenties mostly.
They don't pay very well.
They get the least enjoyable work to do because the lowest on the hierarchy.
And sometimes they're -- -- that pay little or nothing so.
When we say they're lazy I think we should look around us -- who's doing the crummy jobs and our society that mostly emerging adults who are trying to work there -- -- soccer better.
American sometimes with -- -- -- -- wants -- really worry about the ones who don't have a degree.
Because if you don't today in American society -- really swimming upstream the whole time college degree is still in -- more than ever the ticket to a middle class.
And a lot of people would disagree with you on that I agree with you but there's a whole discourse going on -- the ballot to the value of a college degree just.
It's not worth that any business -- In the course of a lifetime and is there is thirty statistic you have a million dollars more in earnings if you're a college degree compared somebody who doesn't have one.
That's huge or lifetime and it's growing because we have less and less a manufacturing economy more and more and information that -- technology economy you have to have higher education.
To succeed -- economy unless you're the Tumblr genius or some other -- like that but most people and.
Hit and it and it's funny says the Tumblr genius because we have those examples are few and far between of high school and college dropouts who -- that tech companies.
Of our generation and we like to make them poster child for successful it.
They're really very good the aberration and -- for the most part people who don't have a college degree.
They're looking at a very difficult working life -- and now what advice -- you give to parents out there who are about to have more have emerging adults well be patient because.
The road to a Bill Clinton is long now his -- -- need your help probably through most of their twenties not only -- mostly -- financially because most of the jobs are going to be able to get.
We're not gonna pay very well so I think kids because they -- but the good news is.
The answer that question in my book when will -- grown up kid grew up the answer is eventually it's not never.
Find their way by the time they're about thirty and so that's something for parents and -- a that if I.
Yeah dealing near -- went on my grandma -- cannot answer this question we do and we do any idea who he mostly good throughout aids and that means a couple of years ago Chinese city gorilla that idea that you should.
A lot of very ability to god and then -- -- Brothers -- -- -- But a sometimes she didn't Lebanon to its -- -- to New York City.
Thank you so much for coming -- we appreciate your time once again 2000 great book I'm excited to check it out.
We're gonna go to break right now we've gotten stuck to -- -- -- -- gestured activists.
Welcome back -- -- Kurds celebrated Tuesday and as the class of 2013.
Is just about graduating at this point.
They will be looking for jobs and this is the class that is perhaps at this point the most socially media.
Educated social media it.
I should say that for what he is joining us mindset while not thank you we also have -- Richards joining us from sky.
From island of silently.
Period if you can and a great second album and it talked at doctor wood experts to sent this up for us we're talking better power of networking and -- it is going to be very essential to the and there and -- that.
It lowered -- essential to everybody and yet I hate to sound cliche.
That is success in any form right is all about -- you know -- it's about building those networks.
That are values you can get connected to those people because who can really energy -- too.
But as well as access to resources that you don't already have access to but one of the big challenges we have what it comes to networking.
Is that we don't do very good job of building an idea -- in Miami right.
We we tend to be around people who are are similar to us as opposed to diversifying those networks and that's one that counts we haven't even those who think.
They're great workers are really so far they have huge numbers on Linkedin are Twitter FaceBook.
Sometimes those networks aren't as valuable they think they are and they certainly aren't always leveraging him in a way.
That they could be to really -- broader financial that a -- works is that something that Leslie Allen.
Well I think forcible.
There are a lot of misconceptions.
That I think probably lightly as a researcher in this world could help clarify for us and -- -- -- Where subprime.
Story so Ingram with -- week.
You know update.
Or that they recognize that they're cute but that infection people make up their network -- -- Immediately mean we have it in -- -- out how they work.
Look -- it you know they apparently.
Linking -- And that there but it's not -- -- that indicative of how healthy your network in terms that.
-- I -- bad for me and information that not publicly available.
And -- I think pat and that's an editor at it and it.
-- -- get to this second honestly how do you channel that first misconception that you you might have.
I'm not -- 9312.
Hours but really and how many of them truly follow me like you better know your network.
Don't you back in terms that the the -- property and you know you.
Or that you have a doctor waiting certainly and what -- Having that the people would act different scale back who have -- -- -- it hurt me and that you're not already here.
And -- -- -- -- don't think about the art the art network -- act something that we can very easily at bat.
I only game in -- and looking out there are kind of Britain.
Kind of people -- you act but -- The is that you need high quality relationship with people.
So it's one thing on the that aerial somber networker with that request.
-- -- his favor without any kind of personal relationship.
And we know.
-- the backbone network he would not -- that network proper.
I've seen that network day joking that hurt in that.
It's able meaningful relief that this act out here where.
And then the third when it happening.
-- not seen it will open -- people that are connected to each other.
But spending -- making contact with different they're the people work at it get that.
It accidentally hit and hit the -- so vocal group that weren't that and it.
And yeah and what what she's really getting at is that this challenge of self similarity ends so we tend to be drawn and attracted to people who are similar to us whether it's online or in person whether it's.
The events that we go to the business that we work in -- those people tend to be very connected to people in their job.
In their industry but that's not diversity they think it's diversity right but it's not.
You know it.
I just interrupt you because maybe explain this I noticed tonight when I've browsed things online are just talk to people aren't going to this -- stop the same ideas all the time -- -- -- that is what I'm interested.
So how do you.
Encourage someone to be used in something else if it's not -- -- At any rate is -- -- human nature and human tendency -- -- be drawn to what we know because it's about comfort in comfort level.
So what -- things that I townspeople what does this first well and nothing that it was a sort of getting to is the notion of proximity so those that are close in years we tend to.
Affiliated with -- be around whether it's the people in your neighborhood your officer went.
I always tell people try to find ways to -- -- network because those who have.
Of the particular industry at a particular even.
Just -- -- the area about a time out here and it is an example how to do that.
Every week I promised myself when I get I take the subway a couple times a week in the New York to go to -- -- It always force myself to talk to someone on the train because that's more -- less random but I completely random -- you know maybe certain hours or whatever.
When your in your office just internally networking and a company get on a cross functional team or get on a special project team to get you out of your particular group.
And then in communities.
Volunteer for community service volunteer to be on nonprofit boards or help them out find places where your skills.
Are valuable outside of your world yeah.
Central front -- anybody doing what it is that you do you gotta find ways something important it gets stuck in these circles is that it'll run -- -- did you want -- But I wouldn't added that came here is that you have to get up by your comfort that.
Eight and our.
Great wonder about it and we're not expecting that you -- -- that network and we knew people about.
I think if you get hurt but I can't sit in the eighties that I completely.
You can -- a lot for -- Rather than get up -- great keep it take you need everything.
You can change what you eat for breakfast everyday.
And -- the same -- with -- I think you know we get the extra aid but you cannot that they can it ample.
But happy hour telling you could you create and it.
What you bring different people that you wouldn't normally right and it can be -- a -- -- you hope day.
But every couple -- and didn't make up.
-- -- -- -- -- -- -- Every.
You out if they ended up having a group of people that -- there.
They're comfortable but they're also bringing in new ideas and people who are already here where.
Food for thought thank you so much now on his career accelerated Tuesday -- not think it had a and a stick up our careers a little -- and talk to some other people Leslie did church -- associate professor of organizational psychology at the Georgia Institute of Technology.
And doctor -- it on thank you so much both of you for joining us.
I thank you for watching this we're excited to see you back here for small business plan and I have a great line.
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