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-- McDonald's CEO Don Thompson says he lost twenty pounds in the past year simply by being more active and eating McDonald's every day.
McDonald's -- -- give any details on exactly what -- was eating but if it's Smart maybe should jump on this opportunity and rebrand itself as a healthy.
Fast food option work for some late.
I can't work for Mickey -- here to -- this -- with the is James all of PR and marketing expert thanks for joining us James so first of all -- -- -- the story the first thing I thought about was that film.
Documentary super size -- made by mark what's in the Morgan spur locked preconceived during the course of the link I get sick and fatter and fatter.
And so my first question is do you believe the McDonald's -- Now listen Dennis you know we've -- what actually happens we've seen is -- video.
You know he comes -- he says I lost forty pounds doctor -- do things that's obviously great message but I think its biggest promises not staying within the brand.
Brands made huge efforts to try to say listen we're putting apples in there instead of Fries and we're doing -- some are telling school kids get out there.
You know what you really can't come out there and did you start telling everybody they should be McDonald's every single day and expect to have this amazing health.
-- and conscious and -- looking great how did subway.
Get away with a because they play up that guide I think Jason in his name and and he's been a superstar in the absence and he -- subway every day.
Yes your your talk about -- -- and they're telling you Michael Phelps is swimming doing all this stuff.
He's getting through it all -- the -- the place for trainers or gallon and olympians it's actually just come out recently but that's not the case maybe if the case you go in there you have a six cents.
So I would know condiments and find -- about -- what it is they're saying its healthiest of someone's going and then getting the foot long.
Mozzarella cheese and -- bulls may be some some chocolate cookies or dessert a big soda and I think they're losing weight -- -- the case -- -- it's really it's everything in moderation.
And -- you know if you're a good seal a liquor company -- don't have to say that you -- Don't enjoy the product we don't want to -- about it every single value and say a little bit in moderation death you know little bit that goes along way.
Although -- the tobacco company betcha he's using his product every single day -- he's addicted now regarding this McDonald's CEO and that his -- he was just kind of embarrassed last week at the shareholder meeting by this nine year old girl who came out red.
A statement that I'm sure her parents or her handlers prepared for -- why are you advertising junk food to children etc.
But that can mcdonalds not afford to publicize what its CEO eight.
Because you think maybe it turned -- the CEO every day was eating salads and apples instead of Fries.
That's -- I'm sure he has a taste of something every day but I think his biggest mistake was coming out of the box a little hand of the nine year old is talking about her.
Are dying dog and how sad it is that he's pushing -- chemicals on kids.
He comes -- flat out says we're not selling junk food.
Now -- and they they they can call a spade a spade and would they would it is it is what it is so.
You don't necessarily have -- every day.
We're also we don't see that he's losing its way maybe but -- -- -- its cholesterol count is high blood pressure all these other things that might be happening to him.
So you know the fact that the high from the CEO -- this isn't chick -- this is the CEO from AG.
You're not gonna have people standing outside of McDonald's and now putting a big boycott because you know these things he came out with a nine year old girl.
But he should probably think about a little bit more as a little new on the job he should realize with the McDonald's sub brand.
Strategy isn't try to stay with that now while McDonald's has really gone to great lengths to make its menu more helpful and it added salads and apples and all this kind of stuff.
It just seems among other fast food makers these days there's almost like a backlash that says -- -- get back.
That we don't care we're sick and tired of people criticizing it because look at some of the products that come out look at how.
Taco Bell has this not show -- go look at how -- was -- Krispy -- came out with an egg sandwich it tucked inside a doughnut.
It feels like fast food purveyors are in a bit of a protest here -- a rebellion.
Listen to these things are out there you can make just this fact things at home you can deep frying your Turkey at Thanksgiving you -- all these things it's not the best -- the fast food companies that -- -- that.
You know the people that are to be looked at the blame it's it's the parents it's the people you make your own decisions you can choose to do and a moderation.
You know you have birthday cake but you know -- birthday cake every day it's a treat it's something you go -- -- here and there and say you know.
Space things out make sure you get healthy diet get exercise and torturing yourself -- once logged into a big Mac I think you're gonna you're gonna live through it.
All right well let me tell -- have had that fried deep fried Turkey it's really good thanks for being -- us tonight James.
Thanks for having -- okay.
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