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You are looking at scenes from a cruise that you are glad you were not on.
Luckily no one was hurt Monday's fire aboard a Royal Caribbean ship.
Just make you wonder what could possibly go wrong next at C.
It has been disaster after disaster.
And the two biggest players in the cruise business carnival and Royal Caribbean.
Have now lowered second quarter earnings expectations.
People seem to be losing faith in the entire field.
Hot is there anything that can be done to keep this industry from drowning here for marketing our.
-- count CEO after -- brands.
He you do have a way to throw these people eight.
In life raft he -- best.
Anything -- them out of the water in this industry at all.
How many more bad puns can we realize Lanka that -- in my ponds they were all fabulous I -- fix this and they look fabulous -- how well.
The first thing they have to do.
Again yes indeed they can fix this industry to have had a series of mishaps and -- have been handled in a rather bone headed fashion but.
They can they can pull out of this because people want them to this is such a great product that so many people want.
The first thing they gotta do is there needs to be commitment from the top.
Down when there's a problem the top person in charge has to say I'm here I'm responsible I'm gonna take care -- -- anyway I like helicopter in and and be there on the spot hugging people taking picture is that we need.
Exactly what I mean they got approved no pun intended that they have skin in the game that they are -- they you know you mentioned Royal Caribbean when Royal Caribbean had this mishap.
President Adam Goldstein was on the ship he handled it like a textbook case he was there are.
He was hugging people he was shaking hands now between you and I -- however many people are watching we all know that the president is not actually fixing the situation.
But knowing that they are they air and that they are managing it.
Makes us feel like okay we're in this together yeah I think of that it's gonna be physically comfortable no matter what -- it there.
You're dealing with the conditions you don't -- -- think of him at home right you know it is bath robe and slippers with his company.
Could I -- a -- you like doing anything what you're used to paying customer out there is suffering.
No I hear you -- -- yet I had.
No I do think -- if he's very -- what's things on his suit.
And he said look I'm here to make this happen I'm sorry it happened.
But now we're gonna fix it and I got skin in the game that's the key top down what -- how you -- the problem that.
So we keep showing picture after picture of just the latest disaster the cruise industry.
That's all I think about when someone says having my in laws wanted to go on a cruise and I thought I action news lately I mean all -- ever sees pictures like this one.
Where there's a five -- -- floating at CN you know people of miserable they're standing on the decks wedding.
You say try and promote the good times but to deal how do you do that.
Well there's been plenty of products that were a lot of trouble look at Tylenol Tylenol people were dying from taking Tylenol and they textbook case.
They turn -- into opportunity.
To show how much they care and what a difference they could make Skoda.
The European auto brand.
It was a joke everyone laughed at them when Volkswagen bought them they bet their customers that they could improve it and they won the bad and now they're considered a good mid line and product.
So -- -- pictures are going to be out there and they're gonna continue to be out there.
But if the companies do all the things they need to do they can change our perceptions they can you know just want to do it again.
Or they can just buy books that work I mean that would be good TO and stop having these problems with this amaze me I wanna latest sound byte for immediate up -- -- From I think was from it earlier on the Fox News Channel this is somebody who was trapped on the boat and actually sent in pictures.
Of the flames and everything else here's what she said when she got off -- we -- that.
Your trip and they say that they'll give you you know discount.
On another cruise.
Is a senior -- vacation plans.
Yes ma'am my -- they -- it bought back it up a great great great bonding all our money.
And the royal -- -- had been great.
Thought I -- She's getting back I wanna be -- Bruce what would you do with this woman I mean -- her own commercial this is what you're telling -- right.
I think that don't talk about -- maker of the grand diva of one of the ships.
People love this product and you know the way you gotta do is customer service in the way you do customer service as you put the words around -- service the customer you heard what she said they'd been fantastic.
They re booked like -- they gave me a discount they're right she's thrilled because you throw putting.
Almost the customer at -- -- -- her luggage but she's thrilled that she's getting out another bout Brewster tell you are always fantastic thanks for coming on.
Have fun when you're Nigeria.
Sent me poster god I'm not going you are right now yeah.
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