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This is no bad romance in fact it's a business love story Lady Gaga as manager Troy Carter has orchestrated this massive online presence for -- Including a gigantic social network for her fans and now.
He's drumming up a new way to sell her music Adam Shapiro spoke with an exclusively.
At the all things digital conference -- Hey -- how you doing this is remarkable man and he's one of those managers everyone knows Lady -- but.
What they don't realize is that this is the the force Troy Carter is the force behind her who created her social.
And I output you might say you know -- -- on FaceBook but now is getting ready to launch her next album.
As an app you would download the application onto your Smartphone device and then you would be able to interact in a different way than you do say on social media.
You would be -- connected to other people who've downloaded the album as an app.
And you can create all kinds of different interactions and all kinds of ways to monetize that above and beyond just the music.
I asked him where he got the idea for this said why even do this and most importantly how do you make money on this and here's how he responded.
Level of engagement around apps and also being able how do you create.
A unique experience that you know you can't.
True you can't recreate that experience -- -- listen into an MP3 file.
Or Gordon -- -- knowing -- radio or anything like that so you know how do you create this interactive experience around music.
You know we come from a day where you know as a kid -- -- -- open up albums and you read the liner notes in the lyrics.
You know and to be able to make it turned out -- -- interactive experience is going to be really really exciting.
And one of the ways they will use the -- -- the different people it's can think -- it is a closed universe of what -- -- got a -- -- the monsters the little monsters.
All interacting with one another you can then take that data and use it as they're already doing by the way with what they get from FaceBook.
Two determine how they're gonna use her music though things they will do with the music you can do that even one step further with the application may be turned it around to monetize through advertisements.
And -- you know mister Carter it's not the first time he's had these kinds of -- -- he also ease this founder CEO of the Adam factory different kinds of technical startups in which -- he places seed money to get people going and I asked him you know how do you identify who you going to invest in the and how you gonna make money wind -- here's -- responded to that.
When you make an investment you you you what has he have a financial reward associated with that investment but.
I don't think that's that's that's not how we approach you where to financial reward becomes first is.
How to we how to we build the best experience -- but for the audience and I think it you can build.
A great experience for you know you find many ways to monetize it at the end of the day.
And now here is how you -- -- -- -- summarize everything he said it was in a comedy made me is we were wrapping up the discussion.
He said recently he went to Ethiopia and they don't have clean water.
But a lot of people there have mobile Smartphones.
So you can download information to these people you can monetize this process.
And yet this is a part of the world where they don't have the the same kind of just basics that we haven't yet they've got that and that's what he's looking -- -- but you're absolutely right about that in some areas where they don't even have running electricity they know where how to charge their cell -- on solar panels it's fascinating to see Adam thank you very much.
Great story when they get -- It's great thank you very much closing.
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