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Welcome to Fox Business Network I think you for having me.
So -- you know people know you as you know manager of lady -- but you're also -- February and you branch out in ways far greater than just music tell me about the Adam.
What Adam factories the company has started.
Maybe about three years ago now and the idea was just to create.
One the company playgrounds and for myself an -- playground consist artists management and music.
We have -- square which is our technology investment fund and that we have -- branding unit as well.
But he wouldn't talk about technology investments and we've been speaking to people here -- the eleven.
What is -- you look for when you're about to put your money in a startup and give people with -- That that I guess the common denominator.
Would be dynamic founders you know.
Second second to the -- -- -- idea at a market that valuation and so you know we factor in a few things but you know.
Was aware when all is said and done you know we're back and you know the the people we're gonna execute on an idea.
It how much of this is the business plan or is it the personality of the individual and there.
Do you get a sense of there ability just persevere through whatever is gonna come that way.
Did this did business plan.
Factors into it you know an an an intact you know.
I don't I don't think I've ever seen a written business plan by any -- a forty something companies that we've invested and you know it's guys sit across from you and you know and -- in a fellow entrepreneur or.
You can't you can you be recognized you know certain treats and and and people.
And -- some of it has to do with their personal history with the co founder's personal history.
And then also -- it is the marketplace readies for for this sort of technology zone at this point nothing alleges that on.
In terms of dollars -- ideas -- rather not this -- -- it's it's my person.
Nobody's is -- -- is there is there -- a product or something about to come out from from the seeds that you've been planting what we've had we probably had about.
Six exit so far within -- -- within a portfolio and a and a few that are pending right now.
So you know we're -- to see some some of the some of the fruits from from the C.
Let's talk a little bit about your eleven ambulance this is mobile first is the thing this -- the sun is setting.
Now we're into the mobile age.
The statistic we heard just recently 21%.
Penetration globally Smartphones are clearly there's upside offered its leading the gaga.
How do you get to be -- part of that remaining roughly 79%.
As the world becomes.
Connected as well.
You know I don't know -- -- you know it is -- that it fits specific the specifically your client or anything like that.
When you look at the demographic you know are are around the world and how much of the demographic that you represented.
You know I think with our company and a lot of the clients that we represent the appeal to youth culture.
So naturally you know a huge portion of our audience it is is that there are mobile devices.
And also a huge percentage of our global audience never they never were on PC.
So automatically you know these these state it's always been mobile first but them those mobile offers is that and a new experience -- us on this and but but as interest and -- you know it's it's adapted.
But -- some of the things that you have done with your client with Lady Gaga I think that you can do with future talent or even perhaps supply outside of music.
For instance -- create your own social network for Lady Gaga but you're able to glean data from that.
Which you can then turn around.
For her or -- this would have applications outside of -- Yen -- start seeing those applications you know we announced a few weeks ago that you know that was we built at that site -- -- Coca-Cola.
And a few other fortune 500 companies will be announced soon and you know we've done we're doing it now -- some other bands.
You know so -- so where we see -- that the technology isn't specific to music communities that specific to music you know wanted things that musicians.
Musicians have always been great about.
-- -- Bringing people together around one common topic whether it be a song or concert -- -- of them along those lines.
And I think brands can can learn a lot from the movement musician.
And you call this back plane I've actually used the name of the company.
Since I was back plane is -- -- FaceBook are social media killers is working conjunction it whereas in conjunction you know that either prior to -- you know we sat down -- Cheryl -- and our team and told them what we will work and on.
And and I think it was both -- it was important to simple and an important to them as well that you know.
That we didn't sit on an island and that you know that we were connected and to FaceBook and that you know people can post from our -- on FaceBook and people can connect.
Through you know -- little monsters dot com and and other sites with FaceBook connect as well.
And you've known your share of good times bad times and again good times.
There's other topic here is monetizing mobile.
But where does all of this go because you care about so many companies that aren't making money and so many which are well how do you make sure you're one of the company that -- -- You know what.
You know of course when you make an investment you you -- have a financial reward associated with that investment but.
I don't think that's that's that's not how we approach you where -- financial reward becomes first it's.
How to we how to we build the best experience.
But ideas and I think it you can build.
A great experience -- you know you are many ways to monetize it it and the today.
Especially around music because you know that it doesn't just stop whereas.
You know listening to a song it's also concert tickets -- merchandise.
You know it is they'll -- and being created items community sourced items.
That you'll be able look for an unknown and you know -- sent to your home.
So you know it.
They'll be a lot of ways to monetize it and finally as I wrap up -- what it what are you most excited about that's coming down -- the next six months very.
You know I -- you know just sit here earlier today just look look and -- That the charts that Mary -- from Kleiner put together and you know you're looking at the potential.
Of the audience.
You know I just I think in general being able to be alive doing this sort.
Revolution -- you know it's not not that is not the there hasn't been an opportunity like this in the history of mankind.
You know to be able to connect with people all over the world which is one -- I'm really excited about you know that the -- that.
That's really what -- all about it -- would we go from what is it two.
Billion Smartphones today.
To five billion by 2017 -- -- -- -- I just came back from a trip in Ethiopia villages who visited villages -- -- without clean water and and as you walk -- through.
You know you see in villages -- or near mobile phones so they don't have televisions they don't have computers.
They don't have any of that you know but yet there's you know as one guy in the village that still connected.
So you know it's I think it's going to be interest and see how that permeates.
In fact we -- talking about -- like -- wrapping up.
But we -- talking about you know launching a musicians album not only the traditional ways but also their own -- Because in some -- parts of the world you don't have access to an iTunes store or -- music download service.
Well you know we we -- -- -- and you know we saw that you know people are downloaded you know billions and billions of apps and you know that.
Level of engagement around apps and also been able how -- -- create.
A unique experience that you know you can't.
True you can't recreate that experience but listen into an MP3 file.
Or going and -- -- knowing you're ready or anything like that so you know how do you create this interactive experience around music.
You know -- we come from a day where you know as a kid -- -- to open up albums that you read the liner notes in the lyrics.
You know and to be able to make it turned out -- today interactive experience is going to be really really exciting.
All right well thank you very much -- thanks for having me.
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