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David it was section innovative company when it started so much so that Amazon said we're buying at the CEO zappos revolutionized the way we buy shoes and now he's hoping to -- of revolutionized downtown Las Vegas.
And he's doing that by moving his headquarters to the area and investing 350 million dollars he's hoping to attract Oxford -- and start ups and our own Adam Shapiro is live at the all things digital conference.
And where we have mister Shea here right now and one of the things we're talking about is the downtown project in Las Vegas had.
Most of the discussions we've had here.
You're talking about spending money to transform.
And in the long run that will help employ people and raise money so let's talk about the downtown project you've invested 350 million dollars -- your money in other investors why do that.
There's a few different reasons.
From business point of view.
Research has shown that every time the size of a city doubles productivity or -- present increases by 15%.
But when companies get their productivity per employee in general goes down and so.
When the goals is to actually help increase the innovation and productivity not only for zap us before all the different businesses that are pursuing -- community.
And then we're talking about Las Vegas you decided when you became CEO -- roughly ninety employees at zappos who's in the Bay Area and you decided to move from Silicon Valley.
Over to Las Vegas why did you leave Silicon Valley for Las Vegas.
-- back in 2004 or we didn't all sat around when they Nasser -- what do we wanna be when we grow up and we decided we wanted to -- was frantically about the very best customer service and customer experience and in the Bay Area it's hard to find people that -- to do customer service has a career.
And so we relocate the entire convinces Vegas.
It's a 24/7 cities service focused and and we've been there for the past nine years.
You hear CEOs you hear lots of people talk about customer service you hear people talk about giving back to the community as you're doing the downtown project.
Sometimes that's lip service but -- -- this is genuine this is a philosophy.
That you've turned in -- it's been profitable for zappos customer service you don't.
Have a time -- on people with the phone -- they get to interact.
Personally with Cust was considering in the United States with the downtown project how do you take that kind of culture that you've created -- -- Add that to Las Vegas and get a better.
This so what we realizes that comes -- cultures is to have company has communities to cities to same concept just at a different scale.
And so we spent the last fourteen years really thinking about different ways couldn't get -- employees.
Collide with each other inside the office environment.
We do things like actually locking the doors of of even though -- stores and all four walls of the building.
Locking them force employees to inconveniently go through a single entrance which results more collisions and -- Smart business end of this conversation so.
The wanna do the same thing at a city level not just what's -- with -- place -- with the community as a whole.
One of the core values -- -- is be humble.
And I'm curious when a company comes -- as you guys did to Las Vegas but now you're so involved in transforming downtown Las Vegas.
Is that an act that's perceived by perhaps people who are native of Las Vegas have people been -- longer than you.
As something humble Rory did to outsiders are people who -- their see it is you're you're outsiders trying to change that we -- Yeah well we're actually very anti top down master planning which is how most suburban.
Revitalization projects there are pros.
And we're really want to take whoever bottoms up organic approach so we see our role as really.
To people's dreams and including those in the community so one of our first investments.
Has actually someone who had worked as a -- for ten years in a casino environment.
Was sick of working there was about to leave town.
And and random conversations.
Found out that her lifelong dream was to open up for breakfast and lunch place.
But that open up six months ago it's actually doing and double almost triple the original -- since become a new community.
-- let me wrap up through this is not the usual kind of discussion on a financial network we would have with a CEO usually would be about -- revenues and the you know the billions of dollars that are can be generated.
Why should more -- be having this kind.
Discussion that we're having right now do you think.
I think because most innovation actually comes from something outside your industry being applied to your own.
And what's happening in downtown Vegas is kind of -- intersection with.
-- from all different backgrounds and attack manufacturing.
Small businesses arts music creative writing.
And when you get those if you can help create this culture and community where they all talk to each other.
Magical stuff which has happened.
Tony say it's a pleasure to have you here on the Fox Business Network I'm sorry we're out of times I would love to talk to about 3-D printing and turning Las Vegas.
We're future parents we can talk about that because 3-D printing is really it's taken off yet we've been covering that any time Tony is always welcome he's -- true entrepreneurial spirit.
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