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Panera Bread co found out -- shakes still witness he's sticking it out pulled the and -- -- now let's get to the big question for you and the rest from business story.
Obama cat here it comes.
What are you doing about it.
It's another cost I mean it means simply put it's it's factored in it's going to affect the competitive the universe.
It's gonna affect everybody -- -- and do what we're doing is what we've always done tried to take good care for people -- -- I -- have run good good PR guy over.
Well you know below -- -- are you gonna cut absolutely not you're not familiar you're not on Thomas and a follow my gonna do that went went went like chicken prices go up.
What I'm -- to do was what I have always done.
Which is provide the best competitive alternative for for our guests and when we do that people come to us and were able to pay our people.
The truth of the matter restored we've been offering benefits to our employees for for a decade.
The people that are going to have a challenge with -- -- -- the folks that have never taken care that people are gonna push -- count on to these exchanges for subsidized cash.
All because you've got to meet a certain standard for the health insurance that you often enough might be a very high standard very expensive -- we are not going to take any action relative to our own people.
I mean our job is to take care for people we take care for people.
They're able to get to use against the UOK you accept that you'll cost structure is going Yeltsin didn't -- it still -- -- Really yes -- as this is a relatively small cost -- the bigger picture things.
It is not what is driving our business.
And this focus on Obama -- is the key driver.
I mean sure it's it's it's an element of -- but it's just part of the of the book the full picture in it are you back.
Different from you from all the people in the restaurant business because you've taken a very different approach I know chains which are cutting back Alice.
Putting people -- pot Tom Wilkinson full time walk in those change are getting in trouble doing that I mean look at what -- -- that -- PR problem it's not a last April it's actually reality problem.
The problem is if you view the people that you work with every day and and as simply notable.
Components in the whole package.
What you end up getting his people that are disconnected and and and and in and unable to care for your guests the folks who work for us.
We want to take care -- I would think I -- -- pay more so you want determined to have this high end image.
Not until -- to give you when you walk into panera great experience.
And the means to giving you a great experience of the people that come in everything.
Okay are you gonna expand more in the future.
So we've been opening -- restaurant every sixty -- seventy hours for the last seven years.
We're gonna continue to do that we're expanding or refer you are gonna continue regardless of long look at anything else that -- -- little reason we did it through the recession.
We did it without the -- to the recession we continue to expand -- what else we -- were contrary we invested in the coast where experience.
At a time when everybody else was pulling close out of their you know they were ripping close out you know we -- we filled our market share went up.
Our our our our experience got to be better and we ended up but tripling the stock for the reception when he -- -- expand overseas we're not just Canada but I mean Asia and Europe.
What one step at a time.
And -- what I mean by that is folks -- get in coming here in the -- a global strategy and then the open Reykjavik Iceland.
There's no -- is a global strategy -- our markets.
And we take -- one market that time you know you -- -- done -- -- a -- -- good -- that -- I'm expanding dramatically in Asia and here and that Stewart I've been added thirty years we take it one step at a time and if any bill looks that are stock over the last fifteen years -- we've delivered essentially better than any of the state -- we -- twenty minutes to the top of the hour near you -- questions -- -- -- by the -- -- stocks down a -- at the moment.
But what you want and -- Stuart new what did you do they didn't get to.
-- -- -- -- -- 192.
Who would've thought -- it's essentially an all time quick analysis.
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