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The retailer target has you in its sights.
It's tracking your most sensitive private information in fact target is so good -- spying on you it figured out a teenage girl.
Was pregnant before her own father found that we continue our in depth investigation into the invasions of your private medical data.
With Charles do Haig author of this book you gotta read this morning the power of -- that why we do what we do in life and business Charles welcome to the show great to have you thanks for having me.
Let's talk I -- talk about this teenage girl first hard happen what.
It's kind of an amazing story -- targets has spent a lot of time trying to figure everything they can't about anyone who walks into the stores.
If you use a target coupon -- But her credit card if you do anything you open a target email and bring them into the store.
He will try and track who you are and what you -- in the past in the future one of the reasons is because they wanna know things like.
Who's pregnant and in one case set a father came into a story -- store manager and he said.
You know I donors it was going -- suddenly daughter all of these.
Coupons for cribs and diapers and an end and baby step right in -- eighteen years -- are you trying to encourage her to get pregnant.
The manager was just.
It's so apologetic said look I'm sorry I don't know what's happening in fact he was so embarrassed and a couple days later he called the father again he said.
But I just wanted to apologize and and the -- as well you know -- had a conversation and my daughter and it turns out.
There's been some activities were not aware of in my household and she's due in August so.
That if you say the reason target tracks that one thing so very closely.
Is because that's a point in time where a woman will change her shopping habits and target cut a -- under her and she could be a target customer forever that's exactly right what with it.
What we know is that your entire shopping behaviors changed during major life moments when when you get -- reader get divorced and you buy it -- -- -- moving to a new apartment.
All your shopping habits are up for grabs one of things we -- -- -- when people get married to tennis or buying more expensive brand of beer within.
They're probably really aware of it right this just happens hot -- so -- the biggest slight change is when you have a baby.
But the problem is that when you have a -- it's a public record every once or sending you coupons and so what target and many other retailers if they can't -- to figure out.
-- whose -- pregnant before they give birth.
And right inserts -- the looks on let's talk a little bit about some of the things target tracks because I was -- surprised to learn some of the deet -- your politics.
Your reading habits.
What kind of car you drive that just your address in your phone number and how many kids you have we're talking real details -- Absolutely and every major retailer does is that they can't be trying to figure out you based on who you're believable what party affiliation you have because of the public record right where -- If you have voted in which we your party they think they will who.
By information from these large data warehouses that we'll tell them things like.
You have any medical conditions that they might be able to pick up on base on the magazine's that you're asking for based on the information that you handover of marketers every single time you do something that creates a Dino.
A bit of data whether -- use your credit card or sign up for magazine subscription they're someone collecting that and using that information to.
Package of -- portrait of who you are and sell it to companies like target.
Sell -- to companies to market to you directly.
I according the first part of our show tonight Verizon is out they're collecting information on people now.
And one of their executive says big -- debt is oil it's the new oil it's going to be this lucrative.
Let me tell you what target had to say target spokesperson.
In response to this conversation about how much information they're using we use research tools that help us understand -- shopping trends.
And preferences so that we can give our guests offers and promotions that are relevant to them.
Guests are always welcome to opt out of our marketing programs.
How easy is that it you know it's an interesting question because if you can always tell the company I don't wanna get these coupons I don't wanna get these emails read it that's easy to do but.
Most people don't realize how much they're being tracked and the truth of the matter is that the target has a point when they say look we're -- people coupons they can -- if you pregnant getting a coupon for a -- is really useful in my wife is pregnant when I was reporting this for the New York Times and and we got these coupons at work.
I mean you -- -- I want to buy a -- I -- -- one of the murder of but the thing is that there's a tradeoff between privacy inconvenience when you use your credit card Ukraine data that allows us to war or any company to track what you're buying -- at the same time with a lot more convenient to use a credit cards and use cash.
It which is the real way to keep yourself to anybody from building information on you is to pay cash -- like.
Let me put -- list number two when he three million dollars that is the amount of money that target may after coming up with this pregnancy model.
They are making big bucks.
Off of individual Americans information.
Absolutely -- you're exactly right indicated is the new oil everything that we know about information now is -- the more I can learn about you specifically.
The more -- can convince you to buy my product and that means.
I can make billions.
Yes you can make billions and again we -- financing that I mean how many ways can you make money off let me -- himself apparently there are endless -- just a -- coming on the show absolute pleasure meeting place for having me I really appreciate it now we want.
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