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Your phone your own cell phone is tracking your every move and that data is being sold.
Big phone companies are collecting everything from your location to your web browsing habits.
And selling it to marketing companies once again consumers are becoming the product.
And not the user with us now Derrick Harris the senior writer for Diego who has been covering the story welcome to the -- there -- great to have you here.
You know we're used to seeing Google FaceBook all of these companies collect -- data and sell it.
Why are the phone companies doing this now.
Because that's good money and have as good money -- -- as Google FaceBook a proven.
You know and especially as they're looking at phone companies are looking at ways to increase the profit margins right when.
When when data when there's a kind of -- recoil against excessive data fees and text messaging as kind of being disrupted.
They need a way to make more money and -- as a fantastic way to do it.
I saw one of the Verizon executives that's the company on the forefront today talking about what they're doing.
He described data -- as the new oil it's that lucrative of a market.
Tell us exactly what they're tracking.
Well I mean it sounds like a.
-- and distracting as kind of your web browsing.
And your location and -- tying that together with.
The demographic data -- have a value so it's possible to say.
You know I'm Derek thirty something male and dime you know who I live in Las Vegas and right now -- you know -- -- casino they -- restaurant be right that.
And that's a way -- are we -- to tie that together it becomes a very kind of you know clear picture of of who people actually are what they actually do.
Who they are what they do and also what they might be in the market to buy right now because you could in Las Vegas -- -- actually searching for say.
I don't now -- because some -- sports clothing company on your Smartphone right and then everybody in the world would know that and send you ads and offers.
That second period.
I mean that the lack of -- true right.
Although although an end and defensive you know the sprint and and Verizon these companies are now what I think we're trying to do is do stuff and -- -- So -- May may might not be quite as personal to thank you might be cut because I'm a thirty something hangs out in this area I'm and get this stuff vs just this is what Derek wants specifically.
Right well here's what Verizon says on that very issue the information is provided solely on an aggregated basis.
Data is not included from individual Verizon Wireless customers who choose not to participate.
But I have to ask you -- -- really be anonymous.
I -- at the end of the day do they just assign a number two -- -- said my name and everybody knows who it is.
More than the -- that's that's kind of a million dollar question here so studies have proven time and time again that it's very difficult to a -- -- -- is.
Data and it's very easy to do -- not in my state of success you've given -- -- just a few points so.
It comes down to kind of I don't know the specifics of what Verizon is -- -- -- -- Verizon is saying we'll sell you kind of trend reports that as.
You know like -- it was kind of demographic information tied to location without any.
Any specific -- about the companies themselves to analyze that's one thing if we're giving them -- of date you know this is essentially -- not in my state of -- here go have about it.
You know that sort of stuff is.
You know might be able to -- -- and itemize the nine.
Well you know -- -- It is also though -- is it legal.
Here's it didn't let me get -- language from the wiretap act phone company shall not intentionally divulge the contents of any communication.
How -- that sounds like exactly what they're -- Well I think I think I think what they would argue and I'm sure there Larsson looked into us is they're not they're not involved in that that the contents of your communications I -- they're not looking your text messages they're not.
You know record your phone calls record -- kind of saying -- -- this -- someone is up this website in this location and and -- give -- the state -- get picture on the we're gonna give you what 20000 people are doing.
You know the trend among 20000 people not like you know.
If one person who -- at this location and sudden deaths.
So I don't -- -- the kind of you've got a lot more confidence in these companies' desire to keep our private information private than I do I'll say that.
Thanks for coming on the show tonight great to have you -- -- from thank you.
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