Small Business Center 5/22/2013
Embracing 'social selling' can help reinvent flexible entrepreneurship, for Jersey shore businesses reservations are down but optimism is up for the s...
May 22, 2013
Embracing 'social selling' can help reinvent flexible entrepreneurship, for Jersey shore businesses reservations are down but optimism is up for the s...
May 22, 2013
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Good morning everybody and warrants in -- -- thank you for joining us it's Wednesday so it's small business -- -- day.
Thank you for.
Taking a break from watching the IRS hearings and the Ben Bernanke testimony we have some fun stuff for you a little bit.
A refresher right now Joshua Scott in this -- joining us from our LA bureau you are the founder of -- NGL organics which is cosmetic line -- screams you name it.
But another business that was founded in a crisis.
A decade ago is that right just -- Yeah I started -- about thirteen years ago after.
Moving back from a couple years of traveling over in Asia.
And I moved to Boulder, Colorado and started and -- -- in my garage what was the impetus.
Well I've been traveling for a couple years in Asia and and and after a couple years I decided that I wanted to start a company that emulated my beliefs of where corporations need to go on a social economic and environment the level.
And I moved to boulder to start and -- to be a role model for companies of how companies can be run with these kind of operations in place.
And that's why you have what you call it beauty college yes what is that.
So -- ecologist as an independent distributor for -- -- And we started a social selling model and April and so far it's becoming the biggest part of our business.
And a -- ecologist as someone who represents the brand.
And ability to be ecologists it's pretty simple you pay 200 dollars and and we send you 531.
Dollars worth of -- Ngo which is almost one of everything that we make.
And you get out and -- visa card and your own website so -- -- dot com forward slash your name.
And then people can go to your website and purchased -- -- products and they're shipped to the consumer directly.
In two weeks later twenty to 35% of that sale is put on -- your visa card and that's your money to keep.
And the way people are building their businesses -- by having home parties.
And having home parties based around sharing their love of the engineer products and then other people become the -- and other people can host home parties.
And when you host -- home party.
You basically it's very simple you.
Provide some snacks like chocolate wine and T.
And you invite your friends over and of the ecologists would come over your home and let people try the product.
And as a host you make fifteen to 25%.
Of the sales at the party.
And free product.
Okay say this sounds very similar to jewelry lines like.
Stella and got as well as Mary -- the cosmetics line where they do that door to door selling to have a house party how is it different.
In your case for -- organics it.
It is very similar lot of things that we've changed is.
You don't normally a lot of direct sales company -- there's a lot of stipulations how much product you need to sell each month and how many people we need to recruit and we took all that away.
And our philosophy is if we provide people with amazing products that they love sharing and that people love purchasing -- -- and a company that they really feel a 100% good about.
And want to support we don't have to put.
Stipulations in place for them to remain -- beauty -- -- as we're just happy to have.
It seems like you're creating hundreds of small businesses by.
Doing this idea of social selling right all of these women hosting these parties are becoming entrepreneur hours in a sense right small business owners.
Yup and it's women and men.
And it's one of my favorite parts about it is that allows people to stay home and create income on something that is truly sustainable is helping themselves.
As well as the -- and other people.
And a lot of people are single moms stay at home moms yoga teachers.
You know health coaches nutritionists.
And it's really helping them supplement the income that they're getting from something that they're truly passionate about and adding something else that they also become passionate about as well.
Rights and flexible hours to let's talk about the -- you found that the average woman uses twelve to fifteen different cosmetic products and day.
And those are filled with hundreds of thousands of chemicals.
And busiest trade relatively unregulated so how -- view.
Instructed that a little bit.
Well when we started -- in 2000 we decided that.
If we wanted to convert people to safe organic skin care we needed to create products that outperformed.
Anything anybody was buying whether it's at the drugstore counter or the cosmetic -- -- at a department store and so we really utilized.
Highly efficacious organic ingredients.
We deconstruct them and -- combine them to make them more of available for the human skin.
So we've really created products that above and beyond being organic they also outperform many of the products that we find -- market today and what is your best sun product.
I would say -- -- -- he -- you -- but baskets gotten six different editor beauty awards and what -- it's a pretty phenomenal product.
The -- superffoods smoothie Friday case.
I say is very big these days both in food as well as in products it's the anti aging secret formula right.
Absolutely what advice would you give -- you place such an emphasis on being a green company to other small business owners out there who want to emphasize the same things.
You know when people ask me you know what side due to -- of my business I say look at.
It if you could go out and make a short five minute video about how your product is being made and how it's taken a market.
Would you be proud of showing that to your consumers and if the answer is no.
-- you need to rethink the way that you're creating your products and we're sourcing ingredients and how they're being packaged and where they're being made because that's going to be.
You know the model that you're trying to set for yourself.
You know if it.
For me it's like I have to wake up every morning and realize that.
I'm excited to tell the story of where ingredients are coming from and how the farmers are being treated and how our -- and employees feel come to work -- and -- And that's you know that's a story that I think every business should be able to feel good about.
And you -- grain from day one.
-- absolutely and -- its social selling common.
So I started researching the social selling market about two and a half years ago.
And realize that we have.
A very dedicated passionate consumer base.
And they've been asking us for this for several years and I started researching the industry and we launched -- April 22.
And we already have 550.
-- -- colleges nationwide and I've been on -- speaking toward telling people about our.
This April is concerned this April 20 -- -- -- just a couple weeks right now.
Per month ago basic couple weeks ago a lot of that's -- that's a phenomenon.
Achievement in such short time.
And it's been amazing because you know month out of the game.
We're already exceeding our goals as -- how much people are selling at parties how many do you ecologists are signing up and I think it comes down do -- it's a pretty easy product to share.
There's not a lot of selling involved it's just letting people try the product of people instantly realize.
That these products are nurturing their skin.
And -- are not adding any more toxins to it to your life.
And I've been on a speaking tour for the past couple months explaining to people.
Why we've launched this model and how it works.
And we're actually going to be I'm going to be going through Texas California.
And Utah and Arkansas over the next month and hopefully some of the viewers here can.
Come out and and -- we talk about the new model.
Are you fearful at all that the two trends they -- monetizing on green and social.
-- feel like they might run out of steam for you any dimes in orgy -- you in horizons of the stuff.
I had arrived and the doctors engineers got -- he he -- to the top.
-- so I don't think they're fads I think that it's being green is something that everybody is going to embrace eventually mean.
Nobody wakes up and and says you know I hope there's more smog today or I hope my water doesn't taste good today and -- toxic.
You know I think inevitably all people want a greener planet.
And and as far as social selling I mean people love being social and people love sharing what they're truly -- Just asking I don't says if I get invited to and other jewelry or Tupperware party at -- go crazy and then I usually feel compared to film by something -- my friends.
Just put it out there that guys asking if there are no bad and.
And it's absolutely and it's something we definitely looked -- and that's why we've created parties that.
Are less Sele and more social and not literally -- hang out -- clinic drink some wine eat some chocolate and try and some new skin care products.
I've been just good thank you so much for coming nine -- for your website on the screen have a great morning there in Los Angeles.
And everybody should check out these products especially since I now learn that he's a fifteen day with hundreds of thousands of -- -- -- scary stuff.
And I think and actually can't see Josh I think I'm having an allergic reaction on the lower part of my district now for something that I use some very -- and I apparently to -- acts.
TM IT's which depend -- maybe media didn't -- -- bank staff have a great day.
Thanks slow learner -- that -- right get real Carroll joining us sunset from the Fox Business.
Dot com site you know Memorial -- we ended this -- -- -- open very quickly if I could hear New York we head down to the Jersey Shore out east in the hands in -- -- north Cape Cod and everyone going somewhere right -- the beach but there's a problem in this area.
Because we were hit by -- storms.
-- -- Months ago it's amazing that it was so long and math you -- digging I did some digging I spoke with businesses down on the Jersey Shore.
And a lot of them are still in the process of recovering and many still have -- -- -- and so this summer it.
There a lot of high expectations riding on it -- -- sitting down optimism.
Yes easy formula and it could be bad for your eyes met with a number of hotel owners and they're hoping for something a bit repression -- backed -- -- where.
Many of the -- rental properties happen.
Been available many at the hotels haven't read -- thing so they're hoping to capture some of that market.
But one concern is that many residents to traditionally been down to the Jersey Shore don't really have the discretionary income right now.
I spoke with one hotel in long branch New Jersey and the director of sales said that many of her customers for for Staten Island which was hit very hard.
So into town.
-- she's worried that she's not crazy that traffic this summer right on the do we have any sensitive feed the -- hole yet through insurance and -- -- money.
No FEMA money you know SP -- -- -- record again and again a lot of -- business owners.
They were just as confused as you are they said they filled out dozens of papers.
That the -- tried to.
Dot every I cross every T and they were still rejected and they just don't know why so they had to dig deep into their own pockets -- outlets one -- At the grand valley -- They had New Jersey which was hit really hard by the storm and she -- -- that they did receive some money from insurance about a half million dollar -- But -- she and her husband co owners of the hotel are out a quarter of a million dollars out of pocket.
Did they that money money.
It seems like say they have that money has it -- best I don't know if he can manage their savings.
But she said that there is a lot riding on this summer right Memorial Day weekend will really be the star in this exact.
It's a key 100 days between Memorial Day and Labor Day and it seems like mother nature has been so viciously read between last year.
What's going on in Oklahoma that this is a reminder to all consumers homeowners and businesses out there to check with your insurance policies make -- -- covered because we are seeing some crazy things.
Not to mention I mean hurricane season -- -- -- -- approaching so this is something to definitely.
Look out for.
On -- their expertise and you say are high going into Memorial Day weekend but it seems to be just wishful thinking on his part to to talk to any.
Regular people who typically go down to the Jersey Shore friends and -- might not be doing nothing shares.
I can't speak with any.
Tradition all have visitors to the Jersey Shore.
But what's interesting is that any of these business owners are residents of the town that they -- cancer and more attacks.
Absolutely and I spoke quit one business owner in Long Beach Long Island which was hit really hard.
By the storm.
And he sad it that.
About 30% of their residence in -- haven't -- return to their homes yet.
The restaurant and he said that sales are really down but now -- high expectations 75%.
Of this restaurants yearly sales are made during the summer season.
And that's -- familiar autistic.
For a lot of businesses.
You know where DT is.
Jonathan -- did a special April 1 is about all the damage that we definitely and a have that a little bit later on if you wanna check out -- -- to get an update.
What their recovery efforts have been so far so we just wanted to point your attention to that special -- that really was.
Very telling and touching.
And you know I -- where you spend your Summers.
I'm from not -- -- myself I have -- my parents simply isn't that -- you either go down to it new Jersey Shore out to the Hamptons in these areas that have been affected so etc.
I think it's certainly affecting some.
It's personal accident site.
It seems like the community is coming together to support these local business -- again -- -- If they yes exactly so residents are trying to do their best to patronize the these small shop these hotels these restaurants.
But there's a lot riding on this summer and there's a lot of nerves heading into Memorial Day weekend there's not good weather.
People are worried that that is going to really weighed down the -- them.
There's not going to be good run a -- -- any businesses say to you.
We're gonna close up shop for now -- -- head but we're gonna go over attend this town couple miles in this direction where things are better and set up shop there yet so I.
And I went live surf company which -- -- Normandy beach and heat had a ton of flooding.
-- merchandise and he was too worried to -- back there.
He said the risk is too high so he moved to Asbury Park also in New Jersey which he -- was a little less hit.
By hurricanes candy but I think that the fear for a lot of these business owners say is it's -- going to strike twice or I'm moving -- going to get hit innings.
-- there's a lot of -- along the shore and in Long Island as well.
Well this is going to be the key kickoff weekend to summer hopefully the weather is Hillary's health I have -- -- thank you -- -- not acting and digging for us every Carol foxbusiness.com.
Your article -- Jersey Shore summer optimism vs state of denial.
Is up on the Fox Business let's say.
Right now are right we're heading to -- break we'll be back right after this clip -- -- Great article on the top women in the world.
And one of them it's kind of special to us what's -- it's.
Combat is getting -- -- chats now big -- you hate to say it is but seven months ago when super storm sandy hit.
Isn't very long ago it will be years before everything's back to normal.
And the new normal is going to be different right.
Normally never be normal again at least as far as these areas are concerned thanks for shedding.
Big many there -- a couple other on hair back.
-- Attack on him later well.
US and CV ET says that tornado in Oklahoma I feel so -- from those people that passed.
Especially children now in this has been hard this year especially.
Okay our next guests more of Forbes deaf I'm more upbeat had this -- time and more I think you left for joining -- you are the president and publisher of Forbes woman.
Hi thanks so much for having me up -- and you're out with the ten most powerful women in the world for the tenth year in a row.
So who is the most powerful woman.
Well our list looks at that a hundred rest powerful women's an extraordinary group -- coming and it number one this year.
Is German Chancellor Angela Merkel she's been an honor a list for eight consecutive years.
She's not only reign supreme and -- largest economy in Europe.
But the -- Europe and the economy and the rest the global economy rests on her shoulders as she is a big job.
She does indeed I'm glad that she's number one OK -- number -- Number -- -- -- list is another political heavyweight president Dilma Rousseff of Brazil.
What's extraordinary is the top two women have huge political power Rousseff.
Is overseeing the sixth largest economy in the world and although Brazil is having some tough times.
The world is looking into Latin American to Brazil for -- great growth SO political might not just with those top two ladies.
But in the top five women on the list as well now emerging market -- And it says here in the -- I have for this segment that eight heads its state run nations with a combined.
GDP -- nearly ten trillion dollars that all made the top 100 -- The -- that huge political muscle being -- by women around the world particularly in countries.
Where you wouldn't necessarily think to see a woman in office whether he -- and Brazil.
You have Liberia Thailand Australia.
And that -- -- the question.
When will there be a female president United States which is why Hillary Clinton although she no longer is in -- says.
Which technically doesn't have a job is still number five on our list this year she's the most viable.
Political candidate for 26 team now look at that -- right coming in at number five and three went to Melinda Gates and the First Lady came in at number four.
Both incredibly dynamic change makers Melinda Gates oversees the largest foundation in the world over thirty billion dollars.
What's more important than the checks that she and her husband can write -- the fact that there.
Disrupting traditional philanthropy they're tackling the world's toughest problems with the same business acumen.
That they brought to bear in Silicon Valley and they're changing the lives of millions for generations to come camp.
And CEOs where honest last.
We have twenty for a CEO as this -- -- -- corner of the list ASEAN yeah now that -- percent -- -- 900.
Million dollars sorry 900 billion dollars in what I have eyes and went to maintain.
Is we're seeing a huge rise in sectors where you don't think of women such as technology.
Sixteen women in tech this year -- Sheryl Sandberg.
Is the most powerful woman in business this year -- leaders such as -- Romany of IBM.
Marissa Mayer -- -- but also our cover a woman Meg Whitman.
Who is tasked with one of the toughest jobs in corporate America to turn -- HP.
-- look at that.
We also one of our very -- he balanced a Fox News anchor cracked.
We do we have here here are very round Greta Van Susteren coming in at nine.
What's amazing is that we're seeing women in news not just talking about the news but they're setting the news and driving conversation.
Greta has an unbelievable following an unbelievable community my mother watches her every night as do ice special place in our hearts.
But it speaks to the power of a personal brand -- -- a powerful voice.
In this age cluttered media it's true -- has definitely that's congratulations.
To -- -- -- come up with a list.
We look at seven different categories diverse categories much more expansive view on power from business to politics.
Celebrity billionaires nonprofits in the light.
And and we rank these women and three areas money how much money they control overseer influence.
Media momenta and how much are they in the conversation.
But also driving the media conversation and that includes social media.
Collectively the women on the list.
Have a 153.
Twitter followers with one click of the mouse huge power.
-- also we look at impact how these women are exerting their influence not just in their day jobs.
But across multiple spheres to be change agents and that's a huge change -- trend.
There were -- with these power women how to leverage influence for the greater good I feel so under called fighter right now.
I have finally Meyer really quickly before I read out any women dropping off the list.
That are notable.
The list is truly a snapshot in time power has never been more fluid seven -- on the list that we stopped.
-- women who stepped down from their positions of power whether these CEOs in the light.
But what's interesting is I would imagine that many of these women you're gonna see you back on our list in the years to com.
It -- power women are personal reinvention -- their best -- woman's a great example of that now taking on HP.
So the ones who have dropped on I don't doubt you're gonna see many of them coming on next year and maybe yourself in good.
You're kind of more four -- -- -- still months the president publisher of Forbes woman on just checking the Chad as you're speaking to me China.
Get there on his comments about what we're talking about.
Biggest so much you're gonna be on Fox Business that weren't very shortly and we look forward to seeing Darren thank you everybody.
For chatting -- some of these are funny especially from you think -- today.
And that we'll see back here tomorrow have a great day everybody.
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