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And in times of crisis like this Americans all across the country want to help we know -- do we see your emails in your tweets.
But -- make sure your money goes to the right place with us now the CEO of Charity Navigator can burger.
Can we always have you -- at times like this and really appreciate your coming in because I think people are always asking themselves.
What -- do to help.
And so you're gonna help give us some answers to this your first point is give to an established -- -- -- right.
Yes and you've already mentioned two of them it certainly is important because unfortunately.
This is a time when there are going to be sound like names and make believe organizations they'll come fortress they know so much outpouring of generosity is going to occur.
I haven't seen any of the charlatans erodes the people who make up their own charities yet thinking now what will happen it always does camp without a doubt you -- designate the donation what does that mean.
You should specify that you want the money to be used to help the victims of the Oklahoma tornado.
You should specifically say that to the charity at the charity indicates that you cannot designate then we -- -- -- Yes I -- the phone goes somewhere else that's Interbank are we just heard from the Red Cross that there you had a trying to get food -- there are lots of supplies.
I know people often want to get supplies in times like this that you -- that's a bad idea why.
There can be bottlenecks it can be the wrong supplies that's why cash is king that's why we say.
Give them the money so that they can buy those supplies on the ground that they -- -- needed it and in the distribution networks that are working there.
And if you have things to donate like that then you know have a yard sale.
But give the cash that's the best way to go to make sure you're helping people.
Oh -- cell block telemarketers that is not telemarketers or another one that that's a great.
Example of where a lot of money may go into the hands of of marketers rather than to the charity cause.
-- they usually pick up of -- -- that fair amount of money I think if you saw their numbers in its appalling.
You also don't like get texting necessarily now the Red Cross just -- a text number on the screen we showed is that a bad idea.
If it's an established organization -- you know and you trust.
But there are again -- gets to the sound like names and if it's Oklahoma tornado and -- you don't recognize the name of the organization be careful.
-- you have a list of local charities which I find interesting this week -- some troubles in the past and Connecticut in particular.
Getting money to the families do you feel confident that this list of local charities that you have is actually gonna make a difference.
We think that they will there are a lot of great things that can happen on the ground sometimes the local charities will have an expertise and and are connected in -- community in a way that they can reach people.
Even better than some of the larger try to I think there needs to be a blend of both so they know the city rescue mission.
Of Oklahoma City has a shelter that they've already opened -- and there's also united way of central Oklahoma has promised that no money is gonna go to their overhead they gonna give all the money directly.
To the organizations involved and they're gonna insist on measuring the results of the performance of those of.
Interest Jane guimaraes learning lessons out there I would say in a -- to the regional food bank of Oklahoma direct relief convoy of hope.
Lots of good -- organizations -- and I should say -- burgers organization Charity Navigator actually checks these.
All of these charities actually rates them the once we just had on apple screen.
They all -- she bought four star ratings status from this organization you guys check them out.
And look at them for the -- tricks that make a difference what is the primary the one thing if you're looking at the results.
The financials of the charity which should you be looking at.
You should be looking at the fact that the lion's share of the money is going to the program and not to overhead you should also look to see that they are sustainable that they're going to be here for the long haul.
To help in the effort not just that they don't have any reserves so that they can be here.
To continue to serve over the long periods what proportion of the -- that comes in the front portion actually get a commission.
We like to see 75%.
Or more typically.
In most cases.
75% or more below that he might want to think again Ken Berger thanks for coming on -- I I hope they have are able to put together enough money.
I know FEMA has eleven point six billion dollar sitting on their books -- we know where that can go indeed thank you sir.
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