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-- this is the economy is in the dumps no one that is waiting for new range reverend bat is for sure.
The starting price for the luxury SUV is almost 90000.
That hasn't stopped so many people from wanting it that there is a year long wait list 2013 models sold out after just a few weeks on the market.
A clever move on the car maker of wind -- -- to drive up demand -- Doing better than we want.
If you gossage jaguar land -- North American president and he joins me now so there are a lot of traders on Wall Street talking about this because this is a very popular car.
In Manhattan on Wall Street.
-- -- -- -- -- That you know you you go to the dealership you say you wanted to -- off.
We don't have.
It's gonna take a year they think you're trying to create because -- traders in about -- demand and they say this many people want the car just raise the -- or make more.
What's the real story.
But the real story no mysteries Range -- is really hit the -- -- quite frankly it's.
Is the original forensic SUV in the marketplace we thought this is a full generation the -- our sales were 28%.
He's just more planning -- didn't know what's gonna explode like this I mean you don't have capacity isn't really true.
I mean you really can't get the car for -- they're not all hiding somewhere -- this is a PR stunt.
But you are opposite from traditional -- which is fantastic you know there's -- -- factions who aren't truthful certain production the moment and we we planned for Chinese patriotism and Trace the source can be a bit spiked to stall where it frankly boats.
You you can't peacefully sentinel -- you know -- sales -- and accompanied admiral -- you know we're extremely happy with the way things are actually -- But isn't this is -- -- much more any.
Why you just get another factory in turn twice as many out of -- -- of people are calling around the country because they don't believe it's true we called Nebraska we thought.
-- you know people would be in Omaha would be as excited about that although obviously Buffett's there would call all around the country.
No matter what it's the same deal it's gonna take your one that opened another -- make a bunch more money -- I think he is a big exaggeration because frankly the -- is -- the habit of getting counts and a lot of our customers -- very something very very intelligent they know what's going on.
We show this current September there's a lot of pre orders were in the system so cut the -- was that of Charles in the fiscal two this year already knew that was the case.
Nobody expects in the smoky place to walk -- tomorrow a walk away with a tolerance and thus not gonna.
Who knows what Americans do they think that if you've got -- you want to buy cartons actually they're willing to spend a 100000 dollars.
That you could just go in and get the car -- the premium market in fact that be the wrong thing to do frankly because it's all about low cost of -- Desire for the -- If this console the ground nobody wants to keep from me so any part of marketing you are trying to keep the supply -- you know.
Supply is always going to be one shall demons that may be a hundred children under these -- children and and you know we're not far from the switch ball that's for sure in this -- It seems like you have a long waiting list but that supply and demand.
May not be crossing at the exact right point I mean forgive me I was an economics major what the price a little bit.
And she can't just a little bit of the marketer arts saying there's a disconnect somewhere in -- it.
The cub business yeah upon not just an excuse to -- or we -- she's doing enough to form for the year and the two year period.
We've got the pricing market shows -- approximate 28% increase.
Is this about Range Rover or is the economy doing better than we really think it is you also -- jaguars tower those selling well with.
I think -- -- -- he's doing investment we think it is especially the premium market.
You know this is a massive weekend for us because we've got the first checking sports talk being launched over fifty years in US -- and but for as he's really -- we've got 50000 people who have already put their hand saying I want to have this come off.
From around you to -- you have so well.
-- people are beating down your doors in the trying to buy range rovers and jaguars you know it's a twelve deeply small people in this part of -- place is cool about being -- -- data should.
-- Resale value I mean we all you drive a car -- a lot yeah it's it's a losing value as you drive -- around the city.
Well -- of attention and drove touched me the opposite is the case of -- The -- while -- to think as the sole highlight these because high access to the ground yet low cost of ownership but marketplace -- the recipe for success actually.
Okay well I guess the economy's doing better than I think it is is the bottom any plans to step up production or raise the price -- -- of the dealers mad at you that they don't have enough cars.
The deal is always -- at me to -- the don't put upon.
You could -- -- -- -- -- because we know we've got a whole proliferation problem we've got range of the -- out so Gus forgot has talked about this we can we just long train for over.
Four point six billion a year being spent on -- -- enough company.
I get it's a good sign for the economy and thanks for coming on appreciate your time time now.
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