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Now that's another black -- at a Carnival Cruise Lines to carnival cruise passengers mixing it off Australia's coast.
Joining us now is the branding strategist Bruce Tareq -- Bruce welcomed the -- good to have you with us.
Good morning thank you as you obviously know who -- -- -- been hit with a series of very negative.
So got two questions for -- number -- Should -- -- try to totally rebrand.
What should should they do that.
I think there's a number of things they should do and that's something very important but it's interesting because the corporate name.
Is also one of their life extensions one of their brand names it seems every time something happens with in their family.
All of the other ships are painted with the same brush so yes I think you're right there something they should do where they should change that.
So they don't suffer from this overall image hit every time.
That's interesting Bruce they are known basically as the low cost cruise line.
Then known as I think not known as the party -- So big question is can they re brand and from the way we think of them.
Well remember they own ten different brands do you think of in this carnival court and -- But they also -- seaborne and Costa and Holland America and on and on and on.
And the cost of that all of them get painted with the same brush all of them got lumped together so when -- happens.
They all suffer so should they take their name off a few ships just take that -- forget it different night.
I I believe they should take it off from the corporate name -- -- have a holding corporation with a different name so you can separate the violence okay what else should that if -- the other thing they need to do is now for what just happened let's face it this is a tragedy and we don't know why and out of respect for the families.
There's really no some positions that we should be making.
As far as the other things that continue to happen there are a number of things they can do the first.
Is to come right out and say look this happened we're aware of it and here's what we're doing to fix it.
They need to have a clear admission they need to have a clear apology and then they have that very clear steps of what they're going to do.
The other thing is to be aware of what it is that people are concerned about so that they can do -- those issues so that the news weekend.
Is similar to the news they want us to get remember.
Every passengers carrying a Smartphone and -- that whenever there and reach a way of a cellular signal.
They can show us what's going on -- got to work on OK they bruised -- good stuff thanks very much for joining us and we appreciate it would have happened let's have another.
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