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Jason little cash -- that he won the best actor statue at the Oscars.
Under the new magazine inventor of the year has seen his business -- audio take off.
The custom speaker and had phones maker sells its products on demand for customers creating them and printing as they're ordered.
We're here with Jason to talk about how he went from selling ten speakers today out of his garage.
To hitting any expected five million in sales this year Stephen thanks so much for coming in thank you Kate.
Here's small company going up against huge competitors like beats by Dre and have this custom printing technology.
Are you fearful at all -- they'll catch onto what you're doing and potentially taking down promotes.
-- I mean I think it's good to be scared but.
We have our niche in the market you know we are doing mass customization on -- headphones and beats but rather make a million pieces of -- -- -- things so.
I think they're not so much worried about or doing the more interest in what we're doing because it can be.
No perfect exit strategy for -- -- brand of its closer so convention maybe -- -- -- -- -- one that the green added off some.
Keep your enemies closer -- -- -- whose -- are still using fear is part of being knocked him and it's kind of inherent in the business here what's your biggest here.
I think like if you're not scared you're not doing something right like every guys who are scared him you gotta be secure whether you -- there really -- to be scared whether you're gonna -- products to Bed, Bath & Beyond.
I have a lot of fears accompanied into the biggest fear which is being announced scenario on the toughest economies in US history.
You -- -- 29 year old CES.
-- work hard and play hard and everyone on your team is all under thirty right correct to how do you keep everyone in line and get everything done at the end of the day.
I think all of our employees are working towards a common goal right everyone sees the bigger picture in the working at Oregon is because there one to summon that -- love and her passion about Tuesday.
Yes we like to have fun if you look at all our videos and stuff on -- say we like to have a little fun and let's be different but -- employees that embrace being different and embrace being unique because.
You're not if you're unique you're gonna blend in with the crowds and speaking of being original you're turning custom into a huge business but you're still small business owner.
Where are eighteen that means streaming getting people interested in what you're -- -- the way of the future you haven't talked about 3-D printing out all the rage.
We are firm believers in people's products and people's lifestyles to be reflected I guess in their products so for example customers had phones you know I love -- right I -- robots on the side of my headphones I don't want.
You know a company logos -- -- funds I think.
Had -- are being recognized more like a lifestyle accessory some people are really mourn death customize and pay a premium to do it you have everything on to me.
You actually have the products sitting in a warehouse hoping to self correct you don't make anything until the customer orders it to her how did you go that -- in and why he she's that type of business I think when virtual inventory which is what we're doing we're just bring them blanks and then one song -- and wanting orders a zebra had -- -- print -- he read -- On demand -- -- Jansport Mattel learned about -- as a whole you know if you produce.
A thousand purple backpacks in the notes all he gets -- with a thousand verbal backing that's.
Some -- -- take the mentality of bringing blanks -- a blank white pieces and then -- on -- -- -- and on demand and it's all kind of like no rest or work to some not -- for -- -- retailers still causing them.
A thousand different happens on the website none of them exists and so ignores the presence of fundamental to women but and some of that success was thanks to your appearance on shark tank.
But unlike a lot of the people who gonna show you didn't actually take the money what are you thinking why did you choose to not turn down an offer -- singing wisely I think because that's when we -- this shark tank we -- a million dollar values and our business so.
The deal was struck -- there with proper -- that was this a million dollar valuation.
But some are episode aired which was about nine months later our business doubled in terms of revenue.
So for us -- was -- worth it to kind of make a half price deal.
And and moderate -- now who is gone up almost four times that he's he brought along some of your award winning design here did you tell me a little about them so these are custom headphones the critical people who go to our site to upload their own artwork or pictures that we couldn't chip it within a week and a customer had phones it's really cool yes.
It's of these we did for the whole US Olympic swimming team for -- house here so we obviously there is sponsored by Nike in -- Printed each athlete's name on the -- had been so it like Lochte and Phelps and wow has got great advertisers goalie can be back in about does think had to get that deal.
Sort of ourselves -- cells of the US Olympic it's like swimming three and we kind of worked out and -- -- -- sales.
Benefited greatly arrow and like their own personalized pretzels like -- capsule was yeah.
-- -- And what else did you bring -- So this is the rocket this is one of our coolest most popular product so what it does it turns anything into the speaker really dead investment understand stuff watches you can hear a little sound coming out bank -- to get soapbox for example.
-- -- -- -- -- -- -- -- -- -- -- The bigger the object to better the sound like good little its economic might and ups and general rowboat internally -- with the bow wow our car -- doors.
And how much is that retail for 99 -- -- -- great at the poor man's surrounds its -- but -- like that -- -- -- around here at the.
Okay what else do you bring.
This is how it started are only recycle figures so this because they come -- -- completely thin and that pop up in the 23 and boxes -- -- percent post consumer recycled the -- school so that's great for your bottom line people of green products -- you do the ads that we -- -- hit the niche in the market where there were really any eco friendly products or eco friendly music listening products.
Kind of two for one special from New -- he Rogers foxbusiness.com.
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