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Arianna -- ammonium so one in critical summer Shandi are here that we first released in 2007.
Is now going nationwide and we're up to promote.
When he Google's -- -- and it's all book fund -- and sun in summer.
We can taste this -- -- television studio but what does it.
Like general I know -- but it is no it's absolutely delicious.
She and he is really from Great Britain or Ireland the Germans would call -- Iraq War.
And ours is a light wheat beer flavor with all natural lemonade.
And so it's crisp citrus -- Now -- we could hear -- and what's great about summer -- Andy is.
A lot of men on.
That's your take time.
I get it and know what else we have no different here from that in doing research with when he -- -- -- we find that a third of its drinkers come from outside of beer.
So in the summer they want to drink a series that's late in crisp and refreshing and it's a little bit of lemonade flavor and it.
They don't drink beer normally you drink wine or spirits so we get almost clinical re the only market and -- that's right let's talk about the craft market for -- And you've been in this business not.
You let your families in 1867.
That's right right -- -- -- generation where where the fifth in the six is coming into the company you know I don't know who went well those a couple of kicks.
Older brother -- -- -- and CJ or both in the business right now I think we are generally 46 years old we you can.
He's -- well because of our enjoyment.
-- moderation of wanting his spirit must finish him on the they craft -- Has become very.
More recently a lot of the bigger guys buying up the smaller guys yourself included -- now owned by.
Miller or Syria -- But you send it this.
Part of market still very small.
Yeah that's -- 5% of the total US beer market but it's not a way to ten minutes -- you know it's gonna double again.
Well I think that.
-- planning Google's we -- you know kind of reawakened America's -- in beer and we're coming out with so many different styles of fear that people want to and be able to enjoy beer.
But the occasion for drinking beer is you know it's family friend's gatherings.
-- -- food importantly and we've got some delicious -- that go great with food.
So wine -- in the year one of the greatest things about the -- cool brands of theories we have lighter styles of -- and all the way up to you know on beer called big daddy -- series called big -- -- which her you know.
High in ingredients lot of mall lot of hops.
Higher alcohol as well but those these different styles of -- pair well which so many forwards and the beer drinker -- brother Dixon had.
The flavors of beer and what a beautiful beverage beer can be and we and we better brewer.
For over five generations when I'm 46 years.
We're blessed to be in this business to is there bring down an -- for -- here.
Well you know -- -- before.
There you go to triple -- -- I -- you know I think what you're seeing is certainly some hot -- Colorado.
The West Coast California.
And on the West Coast.
But you know in the upper midwest right now Wisconsin and Michigan -- to the fastest growing states for craft -- right now and we've been in -- -- -- you know.
For since 1860s yeah.
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