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Iron Man -- Came crashing into your -- US box office earning -- for a 175.
Million dollars this weekend.
Because in the second largest opening of -- time coming in behind protesters hit.
So here's the question you superhero movies have the super power for profit.
You know -- OBS and IQ equity research director of media and entertainment analyst who has been out for a Fox Business -- to nearly got to talk about this month.
And we got to start with Disney and I mean what do you make of this phenomenon -- -- they've got this Marvel Comics series other just kind of steer over here you got.
Iron Man of -- Harry a Captain America does this continue financially for the -- got us.
I think Disney -- going to be extremely thrilled with this result I think cup coming in so strong for -- -- -- free and low and away even the most optimistic expectations.
But I think more importantly can expect -- film and they still have extremely.
Sizable -- you know not just in home video but in all of these are channels.
And you know more important I think you know Disney's -- -- -- strategy that fiery marvel and Lucas film which has been questioned by some on Wall Street I think this is another.
You know data point that begins to put to doubt and he put to rest any any doubts that these are master acquisition.
So when you talk about ancillary businesses and that's really where I think against -- from an earnings perspective as the toys.
And it kind of marketing partnerships -- relationships.
And -- -- say that they'll cut a deal -- I don't know Burger King -- for iron in toys for kids and things like that.
That's where really -- movie -- can be major moneymakers.
Above and beyond the box office receipt correct.
Absolutely and no one does consumer merchandise and now as well as Disney I mean they are the gold standard in in in in exploiting all of these that territories and in retail.
You know and that's even talk about a home video.
And keep -- mining international box office is another story here ideal man three.
I generated north you know two -- more than two thirds internationally keep -- -- -- just opened in the US.
I'm so I think it begins to demonstrate.
Exceed one billion dollars in non.
And in -- -- box -- -- be extremely.
-- -- profitable I think really lends credence to what -- by -- and team are doing in trying to exploit multi platform.
You know -- -- and his characters.
I'm curious debate did international release on purpose.
To do that person is that a new trend.
Pretty summer blockbusters because it seems like us from -- -- -- frankly.
But terrorism was become like -- chess game where every street is looking to kind of capitalize on the best you know kind of -- these days he gets more complicated you know internationally.
I'm so there you see the passage of question is there is no once try to -- -- -- you've got -- that dude did it really is across the world.
You've got other studios that release is certain markets on certain days for example -- in the -- -- Olympics.
You know you've got to does that kind of you know take account of that -- -- got into the day.
You know buzz down to you know looking for spots to.
You know this -- less competition from you know from your other studios in exploiting the advantage that at any given market would offer.
But there's a lot of -- a -- -- summer blockbuster season knowing about my mid there's a lot of big movies that are coming out and some are originals -- not we're gonna get a lot of sequels the hundred games sequels coming out for -- were getting a remake of The Great -- may be original ideas are dead in Hollywood I don't know.
But there's a lot of other theaters 'cause he's me moving companies -- -- Alec Lionsgate dreams -- -- -- Scott.
the parent company of course the Fox Business Network I mean all of them have big stakes coming up this summer what is your overall revenue projections for summer box out.
Like that -- you know sheriff -- all of the years that cover the studio I've never seen a summer that's jam -- -- if you know competition not just from you know sequels and follow on installments but also original films as you alluded to.
You know summer has become an extremely important in a period -- studios -- in north of 40% of the overall.
Box office so we know that -- last year was their record in the domestic box office.
DC eight down sharply year to date so I think this it is a -- -- four.
This summer to really bail them out so far you know.
Remember that in 2011 we -- a fourth consecutive summer box office and setting a record button up four point 64 point seven billion DC we would.
On some ice that we could look at about four point five.
Billion at least this summer if not more than that when all is said and done threw -- -- the -- day.
There are a lot of good films and -- -- great guest is coming out next week and I think that's on my list of things assailant to get your opinion on that went to know Moby.
Thank you so much does gonna talk to you about the numbers behind Hollywood.
S and -- capital IQ equity research director of course is a media and entertainment analyst and we -- -- are.
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