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Minutes and that the business of travel -- Fox Business -- you inside many facets of the travel industry.
Today -- don't want take a look at something a little bit different and it is the social media impact.
Of the business of travel as you can see.
Won -- billion.
International arrivals in 2012 international terrorism reaching over a billion arrivals in 2012.
That is the social media impact overall -- take a look at this social media users.
Things like FaceBook Linkedin and Twitter if you take a look at FaceBook and you break it down expand what FaceBook needs.
To the social media industry to the travel industry one point one billion users -- why that is why hotel brands.
Airlines wanna be on -- but they want to be on Twitter take a look at sweater overall.
500 million users worldwide it is international story -- -- -- not so much but again is about getting that travel consumer.
Into your hotel your airline and there's a reason I'm going through all of us now I've isn't advice where do people go to on the Internet to try and find out where they want to say what they want to look at we'll take a look at this.
Those and this is the percentages of persons -- Americans who turned to social media for vacation ideas.
From photos that they -- 44%.
Of those polled say that they actually used photos and then.
Look at post overall across the Internet to find out where they wanna -- what looks at what kind of hotel looks good to themselves.
Based on all this information it makes perfect sense that one of the most recognized brand names in the hotel industry is launching a partnership with Google.
-- a -- it today joining me now John Greenleaf global head.
The DoubleTree Hilton brand by Hilton of course and you are expanding -- you're doing it through social media and this new Google partnership which -- launching.
Today it's called the tour tells about that.
We are -- in partnership with Google for a new site that gives people the opportunity to share or aggregate their social media feedback.
Into a site on DoubleTree dot com slash -- -- you are.
So that any photographs or videos -- you mentioned tax of trips they've taken -- places they've been can be accessed by anyone who's looking the planet true.
So it's been -- it -- -- YouTube -- the first time it's a custom made YouTube channel and this is never been done in the travel industry before the hotel industry I guess I should be more specific.
And this is a way to incorporate social media FaceBook Twitter -- all of the platforms that I showed on that screen over there integrate into the YouTube channel press.
You do when you go to detour you can actually pull down contents from all the social sites for you have a presence.
And it's the first one actually do that give you the opportunity to access that content.
And put it together on detour so that you if you are traveling could take a look at what there is to do and enjoyable experiences people -- -- they were trying to sell.
The media has become so important -- all of us use the Internet to book obviously -- most people do anyway.
But you're opening up what sixty new properties.
Around the world right now -- your -- finally in Australia that's the best the sixth continent now for DoubleTree.
That's right we're opening up more than sixty hotels this year Australia is one of seven countries -- -- hotels and for the first time.
The others include.
Indonesia and Ireland Portugal Poland.
The sea -- in South Africa so we're really developing big global footprint we wanna give people an opportunity to understand what there is to see.
You know one of the things that we have seen with with many of the hotel chains DoubleTree is Wallace -- A lot of the strategy behind what you're doing right -- this expansion as you're not going in and -- building a new hotel in Portugal for example -- on the Gold Coast of Australia.
But you're going in you're taking existing properties.
-- doing a franchise agreement or a management type of agreement but what's the balance there are you managing more or -- franchising where the properties right.
We're franchising more and one of the things that double -- does and -- I believe does very well as convert existing hotels to double trees.
There's always renovation that's required to get the hotels up -- our standards but -- gives us an opportunity to grow more quickly we believe than any other brand in the full service category.
And two -- we did must really opened three hotels in one day in Australia.
Because they're all with the same ownership group it's a wonderful opportunity for us to grow quickly.
One of the things that we're saying is while at the hotel industry and we should mention that you know DoubleTree if if that our viewers don't know DoubleTree it's more it's more -- and full service type of resort it is.
-- you're in cities you're in beaches your in you don't.
In the middle of Australia.
But how you managed.
That the localities.
So intensely because it's going to be a different type of property different type of experience.
For beach property vs the city property it didn't turn it that's -- a big responsibility for -- It is it is a challenge for the brand one that -- hotel operators in general managers around the world than a wonderful job with.
Well we endeavor to do is to create a local experience which is what people are looking for and travel now.
-- take our care culture -- service philosophy make sure that that's a common thread.
That holds what's really -- diverse portfolio of products together.
-- -- -- -- other viewers know that a bit to be an admitted that there's an online contest right now six people -- actually -- get around the world trips.
Thanks to -- tricky it's like several months of travel -- but that -- second life.
John Ridley thank you very much doubles -- much.
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