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We have got a special edition of conference room for you this week -- iconic not only Chicago company.
-- an iconic American brand that's turtle -- the newly minted CEO exclusively with us on the Fox Business Network.
-- -- -- -- -- -- Click it should -- spring despite strong and Chicago we've picked a wonderful day -- we're talking about some issues.
You've got an iconic brand sometimes it's hard when you've got an iconic brand to innovate which you found ways to do that.
-- we've got one of those innovations force right out here this happens to be my 1984 Mercedes.
You work some magic with this.
Well we did -- we are -- -- specials came out with -- black front front -- member for three used to -- product on this -- -- they came back.
With -- with a spray wax and using the black practical.
The black box product which is just for black vehicles correct just for black vehicles that you did no concept of turtle wax which is this one lacks and you put it on your car wax is anything that's still exists but you've got special -- -- -- Absolutely and as we've seen it in my doing a lot of market research that guys who really love their black cars and some guys want that shine and be and that's -- we're giving them.
And that probably dates back to history and speak and if history this is a 69 GT -- right here.
You also benefit from people keeping their cards longer and from this trend -- classic cars right.
Absolutely and as I've told you before that it before the -- -- I have a seventeen year old BMW.
I adore the -- -- keep it up to date is by using these products so this is a great example -- an old car that's vintage but we -- all season -- -- every -- cars to keep running.
-- longer want to continue that theme about innovation.
Because that's so important to your growth and -- -- take away for other businesses and other folks that watch.
How you take this classic product and we talk about the classic product.
Maybe some of our older viewers remember.
What this looks like that's the old turtle locks at turtle wax bottle.
But this is the one I remember from my days in the sixties and the seventies a waxing my dad's car.
But what you had this product that was a limited line you have how many.
Oh we have over eighty -- -- years but on this table here.
We have 115.
In data products that we loved talking about -- -- talk about innovation and takeaways for for other businesses.
This is a product called -- free what does this do.
-- the wash and -- wax so -- one product you can wash your car with -- two gallons of water.
-- -- -- -- -- And Natalie you wash it but did you get a wax finish it and how do you want to come up with a product like this what's the process for your that -- you get to something it says.
I can wash this with less water well is -- is a combination of things we have a great marketing staff.
To -- go through a lot of idea Asian ideas combined with our with our -- department.
And of course you gotta bring in the operations guys CD to make that server product.
So it's related team effort coming up with a product like that it back behind -- you've got chemists.
That actually work on this do -- were search.
What works and of course as is the auto makers continue to innovate you need to continue to respond to that absolutely and it's all about again protecting your investment in keeping in the shine no matter how how old -- news -- cars.
If you take it an historic company and I tell you before we get away perhaps.
This is the inventor of turtle wax right here.
That's that's been -- and he started out by going to Wrigley Field.
And waxing a -- fender run he was in watch the ballgame and when he came out even all my gosh.
But in my car how shiny it is -- -- bottle -- right there as well and the company still owned by his family.
Continue to run the company where you're in the company now -- -- -- Healy who is the owner his daughter.
Is very much involved in the company as well as her husband really made the company pop.
And expand the -- Denis Healey.
It is scientists.
From the Colgate-Palmolive days so is really the families -- family legacy and I'm honored to be here.
-- to grow shareholder Knight of the family.
A great iconic American company we look to see those and also when they can give us but take away for our viewers another great American businesses out there.
How they can succeed as well.
That's the latest edition of conference -- I'm Jeff Flock thanks for watching.
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