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Good morning everyone the US travel and tourism industry generates nearly one point four trillion dollars in economic output particularly.
From the tourism destination of Los Angeles are on the claimants is live from LAX keeping track and -- and Liz what have you learned so far this morning.
Well here we are at Los Angeles international airport LAX where they play at least -- keys on the on the music system and nobody wants to leave we're at the southwest terminal right now.
-- it's gonna be about eighty to ninety degrees the weather is always a huge draw and whatever the draw.
It has been a banner year for Los Angeles coming back in the tourism world.
They are estimating that they brought in about 41 billion dollars in tourism at.
It's no surprise everybody wants to see the Hollywood sign the walk of fame it.
The studios like Disney universal and all that but it's so much more that is now drawing an international crowd.
When we talk about an international crap we're talking about the Chinese this is very good for Los Angeles.
Where tourism is up 1530.
To fifty billion dollar industry depending on.
What stage of the financial crisis we area and it's a huge economic impact most of those tourists are from other parts of the country and as I said especially China.
And before it was usually just the wealthy that used to common that diplomats -- -- what has really changed with the growing middle class in China.
It means more disposable income for tourism.
The US government is also increase the visa quota for Chinese nationals making it so much easier and faster for those tourists to come into the country now they -- tourism and convention -- is China -- generates the greatest number of visitors to the city.
People coming in last year alone -- that number is expected to see some gains the Chinese what are they doing they're also spending money more than the average -- we wanted to put up some numbers for you.
The average Chinese tourist.
Compared to everybody else is spending about here's the number 2932.
Dollars during their states probably more than that but.
Other visitors from overseas are really just -- about what.
Dollars for visitors so.
What are they spending -- -- high -- items the Chinese know how to spend -- big bucks they love the designer clothes -- scroll.
You know Rodeo Drive Beverly drive -- but they also -- to collapse of Santa Monica and -- what you spent some money episodic clothes and accessories.
Everything from -- to Ralph Lauren.
To you he beats all of course is very popular -- officials tell me that the Chinese also a door.
Going to Laker games that -- Kobe Bryant's amazing and they are also about very attracted to doctor games.
Another big attraction.
Is the entire convention bureau the LA tourism and convention bureau is here actually we got them up early we want to thank Susan -- -- is here to talk a little bit about that what do.
What a great year it's been what is attracting an -- but we're talking about the Chinese.
What are companies doing to attract them.
But we did -- had a record year for visitation last year and I'll play in the international market is increasingly important just because they stay longer and they spends more money.
And the Chinese in particular they became our number one overseas market last year.
And they love everything Hollywood and they love the lakers -- look at rebrand as you said so we've got a big China ready initiative going on right now we're we're working with our attractions are hoteliers are retailers.
And -- cultural sensitivities in -- -- -- -- posting in welcoming these visitors speaking of culture you know we've got the Getty museum black by the LA county museum and and those have amazing parts of pieces of artwork now up -- -- attracted folks.
-- absolutely I mean there are world renowned pieces here in Los Angeles and there's so many great cultural anniversaries coming up.
The tenth anniversary of the Disney concert hall as someone has the ninetieth anniversary of the Hollywood sign.
-- 100 anniversary of the natural history museum and all that creates another reason to visit Los Angeles and my personal favorite the -- Brea tar pits.
You guys have to go there.
There's a gigantic woolly mammoth stuck in a look Brea tar pit it's incredible right there on the -- -- -- but you know what.
What else does LA need to do to they need to build up the infrastructure.
To make it just a little bit easier to get around with the gridlock.
Yeah well actually I'm ready LA welcomes more China flights than any other US destination.
-- got a great car free LA program going on right now that helps visitors get around on fled I think -- and that's round it's really educating all of our attractions and businesses on being -- -- China ready offering.
Chinese spirit I guns having your materials and Chinese offering little touches like -- -- -- instead of coffee.
Susan Lomax she got up so early to be with that's in the tourism -- -- that's out LA roles they don't all just of course sleeping and listen die and I just want -- -- -- -- there is one big attraction at broad and a lot of people that we're not sure will remain here but we'll find out soon that is.
The Stanley Cup the Los Angeles Kings hockey team what it.
It happens to be huge attraction it's made tourists all over that the city so.
We'll be watching to see if the kings bring it home again my hometown -- senate back -- you live from LA acts.
All right then let's play -- live from LA thank -- for those.
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