Also in this playlist...
This transcript is automatically generated
Sunday on Twitter for about teen years and much of and -- in three months I think at like 8800 followers or something.
Better remembered first going on Twitter and being so American kids that I can you get an -- deal behind it because.
But people wouldn't take me seriously -- Grail -- it group.
Pretty quickly Indy 500 is in a tremendous number but you know it gives me some sort of substance right and all of these names there's new terms for.
The way he need to be on social media and your social proof.
-- substance -- -- -- that we're gonna talking about -- can diced the CEO and co-founder of boost social media which is essentially it is company.
That helps brands and businesses.
Ensure that they are doing the right thing on social media but since we think we should grow our numbers but that's not necessarily what we should be -- Well it definitely you might numbers for me at all about eyeballs in the end to -- you want your what you should be more concerned about the engagement that you create with that these people that your attracting.
-- -- Behavior and consumer and building out those relationships and having conversations with them finding out what they care about -- So that you can give them more that I think that -- -- question -- that I -- absolutely.
Feedback absolutely social media gives us an opportunity for the first time ever.
To really talk directly to our consumers it's I can't it -- constant daily -- and amazing way and market research has been one of those things we have as company as business owners for years -- spent thousands of dollars on usually.
And today social media affords us that opportunity at all you have to do is that your -- to the ground and listen and ask questions at the consumers are there they'll tell you and you -- -- -- range of companies are used that.
We do quite a from small business solo on different doors to the larger corporation -- It's easy and may be in some cases advisable to discount some of the comments that are made on social media I just being nasty little better if I.
Think that he can't please everyone obviously there's always going to be somebody out there that negative -- I call them.
But I think you have to address problems and somebody complains.
You have to address it out publicly transparently.
Because people -- people don't care honestly if you you make a mistake they just hear you don't fix it ancestor in so if you make the effort to fix a problem I think it makes a big difference I think different -- that you can measure your social strengthen -- online -- Well you know everybody looks at the numbers first you know and I -- whether it's followers are you know on Twitter honor of your fan base on FaceBook that's social proof that we -- cozy brick right yeah yeah that's kind of the bottom number of -- denominator.
That's the way everybody looks that.
But that's really not and -- a real accurate number because you can buy that -- you can buy fake followers that they hands.
And you know some people do some in fact some people some social media experts -- encourage you to do so so that you have some essential for it.
But those are fake people they're not engaging I'm not buying your products -- your services so we don't recommend that we recommend building out.
You're the community around your -- your products or services.
And then you know the talking about number on FaceBook for example is the true measure of where -- India's if you've got people engaging with you.
Then that means something that's the social -- that I look for.
That's what that means than I've always -- that -- I have a public FaceBook page.
Fan page views of people like me but can you friends -- me it's kind of cheesy but nonetheless when I love UNAIDS says.
Viewed by in an office says talked about in the last about numbers always much smaller than that -- -- before it.
Well the average.
Talking about -- on FaceBook is about the two to 3% range and and you know you can have it.
Most of our clients are -- -- ten to 15% range so it's a much higher number.
My numbers actually averaged thirty to forty for not sleep so good -- you know but it just means that people are engaging with me talking to me and sharing me verses and I'm talking with them.
You know you can.
Nobody of if you have you know 500000 fans and nobody -- talking about you it -- you know -- Peter eleven our previous guest said that if your advertising.
To every body -- your advertising to know buddy.
I would agree with that wholeheartedly.
I mean you eat it doesn't make any sense to advertise somebody has no interest in what you're pushing her book you have your product -- your service knowing your audience to Abraham your audience right and -- what they want more specific and -- different ways to improve your standing on social media -- -- and better.
Well I think you have to understand your -- you're targeting nice -- -- -- and and then I think you have to work towards attracting those people.
And building relationships with them sometimes one on line some sometimes -- say it will.
You know is that scalable and I think it is I think if you can just and the time.
And connect with people if you're if you already have a brand -- -- and people recognize the brand that's one thing you have a leg up.
But if you're a new company or you just get started and social media then you have to spend the time it's it's free but it's work that you -- here.
And don't forget.
-- -- I read that -- don't do customer service -- I don't mind.
Okay and then you see here it's not about you it's it's about them about your -- -- there -- younger age you know we've been pushed marketed to so much over the years a hundred years plus years now.
And and people are just tired of of being -- marketed you have to be.
Online social media I think you have to leave the went.
Value and as a service based -- You have to demonstrate that so that people know that you care about what it is that there you know what what their players -- -- I have done really well.
I think I.
-- allowed just that very thing that we're just talking about the customer service case I think -- does a great job you know if somebody is getting on a plane and you know.
There had they had a terrible experience.
They tweet about it.
We'll have in most cases has somebody waiting on that person on the other end.
You know sharing some you know made it's -- -- or an apology.
Literally today the most valuable words I have -- as if I'm sorry.
And thank you for your business.
I mean those are huge.
People want to know that their value to.
Right right well thank you for your insight and I -- -- grade I think that a lot of companies and brands small businesses make huge mistakes as they did you just don't -- yes -- -- and where we find you on social media you can buy me -- -- All right and -- I'm just curious what are your what are you were numbers which are social for I have a little over 140000.
Twitter followers and how London that he you know to a happier subject so -- ban on and I was like you I would got on Twitter he has played my gosh I can't -- one treatment whereas you know -- -- -- -- I didn't get it but I was like I got to figure this I don't know -- its credit when she didn't yes.
If FaceBook had a very large following on Facebook.
-- pretty much active on all social media have a very developed social media platform across the board.
How can set -- Thank you thank you for your time.
Filter by section