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And up next the man on -- is Peter -- Joining us you -- CEO of -- industry this family and that -- do you you have a lot of interesting things saying that you working on.
In terms of a way to bringing the video on the Internet and content from the Internet on to television.
-- the reverse of what goes on now you know this is this is a web show that we're doing it doesn't go on TV but all of martini comes on the -- so that's kind of.
-- for us it seems to be a bit of a two way street so we we have premium YouTube channel premium content that we produce on YouTube.
-- let's show everybody says they know where that they where they can find it.
There's just gave me my little sticker -- -- desperate for a minute and a half and a so you started -- it's just so viewers now.
Back in 2008 as -- Twitter feed my in my in my early.
There's -- -- -- it started nervous that -- correct and then we merged entities.
Two and a half years ago might -- business called each utility which was an electronic newsletter.
For the same audience.
And nervous had seen some meteoric growth -- utility was growing -- -- a healthy trajectory.
But we decide -- their combined brains he's the creative genius behind an artist and or half of the equation but it -- the business strategy.
Two more important.
I don't know -- But it works out very very well against to your question about our model of supporting online content to television.
It's a very reciprocal relationship one of the shows that we.
Put on our YouTube channel was -- -- hard courts all star -- And and Chris happens to be a problem bowler -- father Billy hard -- -- in the probable hall of fame and and a yes most people don't.
And so we decided -- rather have him to a an interview show on the network.
We -- going to do it both shows so would be team -- -- with talent from throughout our networks are part of a podcast talent or the television talent.
Or the -- talent vs other teams and we didn't seem nervous vs team -- and John Hamm and the whole cast.
Team breaking bad team Walking Dead -- -- and so that show got.
Bought by NC.
Right and then in turn ANC gave us some exclusive content from their shows the talking dad would use the talking show after the Walking Dead -- -- also hosts so that -- lives on our YouTube channel so there's some reciprocity there goes off.
Yes -- Original contents is key right now Netflix is doing gangbusters with with house of cards Arrested Development.
And you -- one of about a hundred company is funded by Google's YouTube to create original content.
And -- that they initiated despite a year ago in.
And again the thesis being.
And again -- that it's crazy how quickly you know the Internet moves these days but it was just a year ago and they are now so much a part of that conversation.
Where folks like Netflix and Amazon right -- You have been entrenched players you know now YouTube is really put themselves.
On the -- it seems to me they -- audience in your demographic is.
-- it's likely more male oriented.
And it seems to me that's the demographic that advertisers love because they're kinda hard to read.
It's there are we're about 63 point 8% male we were trying to bring everything -- that the -- -- -- -- it is a very.
Fickle discriminating audience with a lot of disposable income and -- And they want you where they are so for us that works -- our whole model is.
Lean in engaged products.
So you sign up for electronic newsletters you download the podcast.
You subscribe to the YouTube channel you -- or live events and so there's a premium that marketers will pay.
To know that they're getting an engaged audience and it's just not fly by advertising.
-- -- you can answer this question how many advertisers do you have.
I it's a big number yet so but they're paying a premium.
They are indeed we do something this is their second you're doing something called the course of the force and in partnership -- Lucas film and it's a light -- relay race similar to the Olympic Torch relay.
And that leads up to San Diego comic con which is the biggest.
Pop culture conference in the world -- visualize.
And last year.
We have -- eBay state -- sponsors this year the whole thing is headlined by Samsung.
They've got money for yes you know -- what they're realizing is if you can build a campaign of several weeks -- line and a couple with two offline experiences.
And then kind of syndicate that messaging through multi platform.
You know then you're really hitting people where they are well it sounds confusing that's pretty that's pretty wide ranging and that's -- -- -- It is but it's also that's the way we live now -- I mean you're on your phone you know if you're in transit -- -- Jim you know you can listen to a podcast humor.
If you've got five minutes to kill at the office you can watch a quick short form video and so Obama marketer.
You know I can't dictate that.
Social behavior but I want to be a part of that channel.
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