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I'm excited about our first guest today Ken Coleman a radio talk show host in Atlanta.
And I also can -- the author of the book great title one question.
Life changing answers from today's leading voices said thank you for joining us -- common.
Good to be with you happy will they or sic -- Monday say even interviewed host of leaders in all sorts of paths of life and -- -- your.
-- While that's like asking me to pick a favorite my kids.
You have line and I don't you I can -- yeah I did it take in this particular book.
Jim Collins the noted leadership author of good degrade.
That was probably my favorite question and answer.
Because it was really one of the questions that I really personally.
Wanted to know more than maybe than some of the others because this is a book that's written for people that are twenty to all the way to 62 but I love -- Jim Collins question which is why.
Don't more of us try to be great if we pay for great.
Whether it's a concert or restaurant vacation or sporting event why don't we try to be great why so many of us -- mediocrity.
And this answer the hook until about -- get a -- that.
-- you said and he said in short.
That we're not risk averse war in many people think that we're afraid of risk but what were actually afraid of -- ambiguity.
The unknown were more afraid of the unknown that we are an actual known risk.
And he goes on the scene is the answer that most of us would rather live a life of paint by numbers where we think we know what's coming around the corner but we actually -- And what he challenges us to do in this particular chapter is to paint.
Our own masterpiece on a -- campus to chart our own course away.
Right did he say that there is an art hey it's -- difficult task in an asking people the right questions to get the interview that you want to get.
This is -- answers that you want you go about trying to figure out what -- -- question the NR.
Well that's a really good question and in the way we do that no matter for interviewing somebody or just it's an important question in our life.
And we're seeking some wisdom from someone -- give us what we need to know we first team to determine what I just said what are we actually needed that.
-- -- sometimes we ask questions that we think other people want us to ask.
And so my first advice would be -- what you really need to know not what you think your friends.
I think you need to know your mom or dad or whatever the situation is what you really need to know.
And start with that and then make sure you ask somebody who is not just an expert but somebody who's actually got some expertise somebody who's walked.
Many miles in the moccasins you're about ready to slip bond that's so important and I say in the book -- that if you ask the right question.
All of the wrong person it's still wrong question.
If you can shed some light on the research that you knew before you doing it you how do you go about approaching -- -- subjects.
Yeah that's a fun question.
So let's say in -- you know this let's say that you have twenty minutes that you get to sit down with someone and have lunch in my case.
Itself on the radio or it's on television or -- at a live event.
Analysts say I've got twenty minutes to interview somebody very famous.
Wolf first thing I think that was my audience was my audience -- and most of the time for us that audiences.
So what he needed though again it's so I start with what is the audience wanted to -- it.
And then I think about what the experiences of the expertise of my guests and so I've got about 68 questions in that one minutes that I may be able to get out.
And so I do it chronological order with OK let's start here let's take a mile audience on a journey of the things that they need to hear from my guest.
And then I'll always start I write -- interview are right the last question for food because lord you understand this well I want to it and with the called action I wanna take the audience -- work so I write my for my last question first.
And that I back into the chronological order so that's how I do it I think it's horrible people whether you're interviewing somebody for a job a baby sitter.
Maybe -- somebody was for the rest your life yeah.
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