Also in this playlist...
This transcript is automatically generated
That video well it's gathered some six million YouTube views since it was posted a month ago part of viral marketing campaign.
Inspired created by our next guest joining us now the co founders of the viral marketing firm.
James -- and -- or pro America are good to have you both here.
I mean that's.
We're watching people react -- On the web through what would you do.
If you -- watching a murder in progress level of the fact that you decided.
At some point that you would have people who didn't react at all.
I -- the people to serve well murder in progress I've got to get over get the bill for a I think that's an extraordinary.
Response but it's a response that you guys are are you mr.
Richards we create scenarios that are really.
Engaging and not a when engaging for the people in the moment but more so for the viewers and across the board this is what we do to.
Attracts audiences and introduce them to our clients and Michael what inspired that.
I know the movie was the purpose.
What inspired you.
As a dark and gritty thriller and we wanted to do something -- goes along via theme of the movie weren't there is a key scene where there's -- strangulation happening.
So we decided to do a real life social experiment and do that typical water cooler conversation what would you do if you would -- sentiment and it's just a really fascinating gauging thing that we wanted to see what would really people do in that situation.
I'd wanna be behind the woman with the umbrella that's what -- been good but we wanted her to be a friend they have a full report here -- taking charge that how is -- taking issue.
That's video pretty quick comments and of course of few days and and we we will assess where -- we work fast and then.
Our artist -- that's fitting for the weapon.
And for which are trying to do our aesthetic is is very different than a commercial and oftentimes the camera we use.
Is less expensive than the -- that we serve.
That Maria but I have to confess I was unaware of pop but -- which may be the most famous of all the videos.
They hear is -- and Nader and see what these two created.
Two driver product.
You'll never guess which the product -- the -- it is structure.
We'll do this thing no -- -- exactly what it is pretty cool.
One thing that never changed -- popcorn so people can help people get their accounts.
The -- Nader is a fully automated voice activated many say pop.
It's going to figure out where that sound came from -- we're talking.
The operator uses saved by -- -- microphone system.
They started happening around the office we had it.
And people -- pretty skeptical first I was honest people but forward now Carolina really love that takes a product you're driving here is.
Popcorn Indiana popcorn -- -- -- -- and I'm one of those people are sponsors millions would like to have a a pop -- Nader is well worth my popcorn Indiana.
What was the what was the result for your life.
Give us the metric of success.
As the traffic the web traffic is exploding -- went out by literally thousands of percent and there FaceBook.
Each game fans and they would have the most talked about -- that was the problem that we're not.
You know on top of any other major brand and they just wanted awareness and we gave them exactly that.
Well in keeping with the weekend's festivities.
And the masters.
We thought bubble Watson who won watchers masters might be -- appropriate.
To go to right now ordinary is the hell in the at what would you call that.
That is the golf cart for the Kraft called.
PW once and and if the world's first.
That's a hybrid golf cart.
It's important implement -- that -- counselors on the back there rhymes with Oakley a locally old blade and and there and and the hovercraft.
I think it's a great ideas well by the way I have Oakley glasses partial or Wear glasses the but I have to say that that looks likes having every golfer should have -- well what's the reaction.
-- life imitates art with what we do and now they're actual orders for the hovercraft Neiman Marcus we spoke with today who wants to put it in the Christmas catalog.
That belongs in the -- catalog doesn't it has the list.
And and so how is the client responding to this tell us what the reaction is how you.
This is a relationship.
Obviously between you guys your company and your clients.
How does this content we we got a call from -- We after this video lounge that we -- -- the few days before the masters and they said.
We have never seen anything like -- this is the most powerful marketing initiatives that we have ever seen him.
We're -- -- to increase their awareness.
Even doing the masters they became one of the most talked about -- and it announced their relationship with -- can sponsorships -- it was just wonderful.
I've got to know.
Who came up with the idea of the -- BW one.
This hovercraft off on the golf personally I love that idea.
We collaborate and everything we do and and the proof of the fact -- that Oakley is web traffic.
-- sales went up 40%.
In the first day of this video.
And -- -- issue the in this think Mo ago what what what is the origin of the -- trade stuff.
Like everything else we treated it.
It's a word that just had a cool sounds and the URL -- be available.
What do you think of that one I does it seem like a rip off here if you look at the wall behind -- does that look like a rip off a I -- like that so.
You know it was going to be a subsidiary of us would -- -- -- little when I should -- get away that it won't.
All right there could be negotiated brother were greater -- show dispersal Michael over there we thank you very much more for being -- much success think Rondo.
And I still don't know what it means but I know one thing it means success appreciated for you guys and your plants speculate --
Filter by section