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So who says that frank is -- Carly -- co-founder of act so group says she couldn't disagree more.
Immediate company which publishes and not dot com as well this bridal magazine says it's growing nearly 20% year over year.
We're here today to chat with Carly about how the company's -- potential competition from up and coming sites like interest as well -- it's really like to be in business with your house.
-- -- opinion business with your husband -- for nearly two decades and married for just as long.
Still wasn't like managing that relationship between your husband and your business and being in business together.
Most people -- -- -- think it will be complete and total nightmare to work better husband but -- and I have this extraordinary partnership where we are perfect complement.
He can be like big long term vision and I can be like operation in strategic.
You know execution and really provide like a wonderful balance the challenges -- we suffered through for the first ten years it is like when to stop.
-- -- -- -- -- -- Not go to another yeah you know it has never did I didn't have and I'm really think it's a competitive advantage.
And if that's over the years we've acquired many companies founded by husband lives together because we feel like.
Listen -- working twice as long as anyone else that there will Wheaton but at the moment they wake up in the morning to the moment they -- exactly so it's actually worked out -- -- my -- and every one.
Is crying and different and publications have gone increasingly online we -- news we shut down near times pushing more of its.
Contents online and you are pretty business is managing to grow so how are you doing.
It's extraordinary and -- the voracious.
Appetite for information that's one of the things we love about this industry is you have.
A customer who is on spending spree and information gathered -- me.
And it has proven and that -- products products that speak to a very particular person with a particular passion and letting it.
-- -- areas of print that in fact are sticking around and doing that well yes our.
Are things going double digits every year we just expanded are the not magazine to four times a year from new.
The appetite out there seems to continue both on the side of the advertisers who want to reach people.
In a printing environment let's face it it's very different -- it's -- very evocative experience and brides who simply want the comfort of flipping through -- inexperience holding Bryant -- And our digital properties are doing -- a digital magazines are doing very well as well because there are people who.
Eight they're going to consume information -- just questions of life.
How many of these from -- -- I have seen by a lot of the king getting knocked -- he had enough of -- senior did also won the platforms it's really popped -- indeed a lot of action for brides is -- do you -- that you'll -- traffic to that tip of the platform we'd love and he'd done amazingly well line and -- -- -- location to -- -- new audience -- contents of incredibly well.
And the reason why we need you -- well this isn't fact because.
Everyone knows and they sea island state -- That they can click through to find the real actionable information about the that there -- They can find out what florist in fact made that duque in their area what photographer took that photograph if you want to -- that service and all the men.
Where to purchase.
That party they are and it's -- business is built upon connecting brides -- the actual businesses services and products that they need.
So this is just another venue for us much like -- commerce store of connecting an audience reaching out connecting an audience with.
What we sell which it exactly so they're really competitor its more -- you're able averaging.
And use your earning his degree it's a great opportunities so you have empire sort of the not yet been asked.
Of the but -- everywhere.
How do you know when you've expanded -- matching the point of no return do you think you're ever going to be over factory in market.
It's very funny we have listened carefully to our audience and we have not taking any new move.
Without knowing that there was built some pent up demand for that hot topic so we -- -- the next.
After email on email packages delivered -- mail -- sourcing we'll start it up for you know I'm in the same on the bombed so.
We really that's one of I think the great aspects of our DNA is companies we know how to listen to our customers and we know how to build to suit.
Their interests and desires and I think.
Saturation only comes when you really feel like you're doing too much -- had too many product offerings going after the same person the same moment now lives.
And that isn't what we do is meet each of these segments -- -- guys that I stat -- -- here's a first come first.
You know betting that marriage and throwing a huge party and find that home in the first child -- this isn't anywhere -- -- -- decision making is actually and it's also aware that a marketer person.
They the diaper companies really -- -- contact you on your first child -- once your Pampers go earlier -- don't.
-- so true and so it's that's what we really focus and you spoke about having big ideas and that one of the obstacles -- restaurant near cities that they're not thinking big arena.
So you have obviously thought -- and you can teach you expanding -- what advice would you -- time viewers that are trying to start out and get their product to their program.
-- think they're really two challenges for being start -- today's truly finding white space that's open there's.
-- a lot of really wonderful apps for example -- militant -- space.
But there they're really a feature that slice it tiny little piece of the market it's going to be very hard.
To get any visibility in that -- because there's already so much noise and if you look out there and why does the real challenge of being a starting right now.
Is that there's so much money out there for startups there's so many start ups and still there's talk and -- of -- -- for customers' attention and really to move from that first moment to get enough momentum and your company to get your second round of financing.
Is where the challenges so -- -- -- really clear white space.
And to you need you know that you need to be focused so clearly on that white space and -- Really extraordinary.
And probably you know invented an innovative ideas of how to get some attention.
That we -- -- you know kind of outside of the content as it's the -- not gonna have the money to get the attention in the from -- art he Rogers Fox Business dot.
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