Small Business Center 4/3/2013
Why lively ladies created a wild invention, food business from dream to reality and the White House favorite cookie maker. All on this edition of the ...
Apr 3, 2013
Why lively ladies created a wild invention, food business from dream to reality and the White House favorite cookie maker. All on this edition of the ...
Apr 3, 2013
Also in this playlist...
This transcript is automatically generated
-- Happy Wednesday.
It's hump day and it's small business and -- our question of the day.
I can find it on -- the page you agree with records decision to fire its basketball coach because -- -- aggressive interaction.
With players let us now weigh in.
There's a page on the screen right now I think it's all business Wednesday ending he -- -- for joining us we're gonna head straight out to Los Angeles.
And we have two founders of a great clothing line called it -- any UN have someone on FaceBook girl said that that was a very.
Rude and and loose -- Title name for a company I think it's great though I think -- much for -- at scamming her were in Cologne Schmidt.
How -- you I think even having I -- taking a look at your website it looks phenomenon I hear your business is doing great end.
Very timely effort could -- which is happening very sand so let's start telling us your story good friends roommates had to start your business -- back.
I am Cologne and I earlier met in college and after college but moved to new York and we are roommates they're both working in fashion.
We took a weekend trip to Miami that -- that changing our lives.
And -- in Miami -- summer and know how hot it gets in Miami.
In the summertime so it's humid and we're wishing we had this thing that was loose slowly printed and we could that would over bikinis or -- it out at night.
And that's sort of where the ATF and the mood -- sound that could trip us.
Started at all or men out there a lot of our viewers are indeed men what exactly is -- move well and how did you revolutionize -- Cullen.
And and then the only thing is we -- because their original like long Hawaiian mint NATO and we made it shorter and -- her hand.
A little bit -- wearable for people these days.
And snow that's there are our original men now.
It's it's like a minute -- and where it has addressed you can Wear it as a like a -- top it's just flow easy to Wear and lots of print media and silenced him and it Beatty started -- needs it sounds so and not sexy but it really is.
Yeah I mean -- I mean -- a little bit taxi yet.
And Dana is that apparently sort of the names like -- play on words and it's fun you know the real men who is in you and you you army ambulance and you and you.
So we sort of say we shorten address and shorten the spelling.
Got -- name.
OK so you tell us how the idea -- got -- you get the word out about.
Starting his business and then getting sourcing and everything else getting in and they actually made.
And we started on line that we started our our business in new York and viewers should be out of our apartment in new York -- -- -- violence -- there and so we really just started with just amazed mostly social media and face but in getting the word out that way how long it and luckily it.
That's is about two or three years ago and -- we're shipping out of our apartment yeah.
And then now when it started taking off online we decided to expand it and do a full line now we do more than just minutes we do a pretty did you find that everything we do T -- on -- -- -- so we moved to Los Angeles to do those two delightful time.
So this is what you call -- -- -- great.
He yeah being -- Yeah I mean that's sort of an overused term so I would like to say you know there's a lot of -- that I didn't I would balance sheet Arlen is more.
She -- a lot of fun involved like everything we do it's meant to be -- when -- out having -- I'm running around on the go.
We don't take ourselves too seriously we try to make very accessible fashion and accessible fashion are all kinds of people.
Did you need a celebrity.
Hit to start wearing your fashion to really get your name out there -- it all -- setting become.
A good business.
Model -- what what did what was the spark.
Time I think.
I don't know he needed celebrity we definitely have a lot of celebrity followers.
We had like England did beyoncé wearing our staff fat Al alien injury.
NASA had -- he's had a lot of -- I -- happen anywhere except that how are they wearing.
I think and and then -- -- what we're we're and it's kind of stores ran like a bunch of stars in Los Angeles -- shocked that.
I think that.
They like her sentence easy to where you throw it -- and you Wear their jeans and have a cute outfit that looks like he tried and you know you -- they are being photographed all the time so it's like an easy thing for them.
-- wearing the -- and without having to try too hard.
-- I think brass -- a lot of our business was from our website and from.
-- are such -- media and my people just latch -- our photographs and an -- photo -- snap pictures of girls having a good time in our club get to say it is so colorful it really is congrats to whoever.
Got that going in and organize this photo shoots a what are your price point yeah it totally in celebrity -- more than more affordable also.
Absolutely not that's nice thing about accessible fashion and everything we -- majority of the lines around a hundred dollars retail.
A few pieces are around a 150 may be a little bit more but we always try to have that.
88 dollar top that 98 dollar top to make sure that.
You know more people can -- these clothes because I know as a girl a young girl in New York with my first job.
I didn't I didn't really wasn't able to afford not many -- Thomas out you know and 88 dollar top vs 200 -- -- absolutely.
We -- excited to be able to do that for every one.
We really really keep our a great price wall having -- good -- America which is a huge thing brass.
So -- -- -- in the USA and that definitely adds an additional cost on their best for us it's really important to keep the good.
-- here where we're from.
And that sort of thing.
-- -- Americans like that -- is that patriotism out there made in the USA that label that marketing tag.
Is sometimes good for bottom lines as well you say it costs you a little bit more how much more access to source here -- -- us.
You know it depends I think on what you're making -- -- -- -- our style there's different factories that specialize in all sorts of stuff but.
-- -- continued to grow and orders have gotten bigger and bigger when you get into that bulk territory it's always cheaper to go overseas and -- -- made there but we just from the beginning have really stuck to being made America act and our advisors an -- and he'd actually been Berry's support had an excited about that too a lot easier to grow a business that started -- and keep it here.
Then to move there and try to move back as nineteen built on not it's really hard to garner -- so.
Trying to keep keep it on -- bomb excited by something canning Herbert Collins met thank you so much co founders of show me -- -- now.
Love this -- -- and -- thanks for sharing your story on the small business center.
Plants and hopefully won't be a small business in the next couple of years in your relatively healthy and I -- I hate so -- saying no lights and are you gonna head to break now -- back right after this.
Now we're cooking.
With now funk the owner of now -- cooking joining us from our Chicago bureau now thank you for coming not.
Thanks for inviting us we're thrilled to be here yet you -- -- is very cool it's about chats and people -- get into the restaurant industry don't exactly know where to start.
Yes it is more than than restaurant it's it's mostly product people so we have everything from caterers to the top that's cost manufacturers to I ice cream makers.
So it's a wide range -- interesting businesses.
How did it work exactly.
To get what you -- Well we offer it.
We offer a couple of different levels of service you can just -- commercial kitchens if you are experienced and you know what to do -- and separately we have our -- services so we provide training.
Four pre launch companies to get -- to.
Get you ready to launch a business and then we provide mentoring and support services and seminars.
On an ongoing basis to.
Create a community that -- -- you to be more successful because it gives you more contacts and more.
Encouragement on -- dated date basis when you up this idea I didn't even think of starting.
A business like that.
We start the business about.
Five and a half years ago.
We started with the idea of building an incubator but we really rolled out that shared kitchen first just to make sure that there was demand for the services and it and and over the last.
And then over the last eighteen months we added the incubator capacity that's really making a difference for the small businesses that work there.
OK so so there's big demand for what you offer.
I haven't heard anything like -- it it's new -- -- and it's down and found creative and it sounds like you do have a viable market here.
Well I think it's actually it's an idea that's gaining traction in several of the large markets there's a lot more of this type of activity on the West Coast now.
And I know that -- there's actually up food because the food culture is so.
There's actually an -- food incubator in Silicon Valley now and did you also are starting to see this model.
Let's get traction and and the -- in the northeast in new York and in Boston for example so I think we're gonna see it more and more directors has had a food incubator for quite a number of years.
Rests not what what has had putting you there for quite a rockers records records -- -- had one for quite a -- here I have a -- in New Jersey.
-- I didn't know that right here actually a reason not some airports is the deadliest summer coming up.
Yes that's right we have the next round of our food business -- wind which is a very intensive four week program for a new -- -- -- They have to work through the creation of all aspects of the business plan they do their financials they figure out -- unit cost.
They figure out their marketing plan and they come out at the end with a with a specific launch plan and they are ready to go.
In our last class we had as diverse a group as an apple Iconix business.
Caves and soup business.
A lifestyle company in the food space so we get a lot of different types of businesses coming through our program.
We then also have ongoing series of seminars that are topical for.
Targeted specifically at food.
Companies so one of the recent ones we did was how to be successful.
Selling your products at farmers' markets which is a very common outlet for small food business operators.
We also work with northwestern university's Kellogg school of management and their students get involved in a variety of ways winds are -- -- -- ours so we are creating a big.
Community that surrounds these these startups which is great.
Now it seems to me that you're writing and in many ways profiting on the food trends that we see in our everyday lives food trucks farmers' markets.
Local food outlying pairings -- of that hole in and other places -- there's all these trends and I guess you.
Went on -- for north budding entrepreneur Norris in a position where they can make money -- of them.
What's the biggest thing that's exactly right that's some of those on different -- make.
Where there but it isn't estate section now.
Well I think one of the things that we see frequently is that people have an idea for a product but they don't necessarily understand what it takes to run a business.
So they come to -- and say well I have rates.
Banana bread and when we asked the question how do you know that they say will my friends and family tell me that could -- really.
Yet have a concept of how to actually create -- business let's -- my friend in fact I love you.
Exactly I didn't.
So we hear that a lot and in we've learned that we have to help those people.
Develop a better sense of what it really takes to build a business.
And I think the other the other.
Thing that we see people struggling wind is how to take a really great product and create demand for -- There is like many industries a feeling that you know if I just create something really great.
They will -- -- -- -- in the in today's fragmented marketing world that's not always the case you know I don't say the online world is fragmented that's a good way to put it in -- it's confusing because it's not social media and it.
Still and you know print media there is there's so many different ways to market to people get confused and lost.
I'm a bit I think it's more can you think confusing for the people who are trying to get their message out because you it's it's hard to figure out how to pick the right.
Pathways the right communication -- Some people are very successful at creating viral word of mouth very quickly and that's what you want for a new business so.
That's -- that's a very challenging thing for any business not just the food business for any business today has now -- Now I -- cooking.
Giving birth to any names that we might -- ninth -- huge success stories.
While most of the success stories.
Regional so businesses like grown -- kid stuff which is it really fantastic chocolate sauce and caramel sauce manufacturer.
He -- which is a wonderful gluten free.
Baked goods provider that sells primarily through whole foods.
In the midwest so -- are companies like that that are building local brands we haven't had anybody don't nationally yet but it certainly has our aspiration.
Now funk thank you so much -- everything that you do now we're cooking is your business company -- set up on the screen have a great day there now.
Thanks for inviting us of courts.
All right let's head back out west to Los Angeles they have Allison -- joining us that founder and CEO of wonderland bakery.
You might not a part of wonderland bakery -- Your cookies and baked goods are in so many.
Prominent place -- -- the White House is favorite cookie.
And the official cookie of MLB of Major League Baseball out of -- happen now then.
You know it's a great story actually we -- -- the best gingerbread on the deal.
And sent out all the holiday gifts for we'll keep Whoopi Goldberg and see how to send out cookies to Barack Obama.
Some call from an eight a few months later and they said hey you know we're having the 2009 inaugural ball can you create a cookie -- -- Sell you know how many people get to say that they have created cookies for the White House and just recently -- the 2013 inaugural ball.
Where nonpartisan bakery but it's it's a great honor and pleasure to be able to say that we created all of the cookies for the White House -- And house in 2009 Howell three.
And it doesn't -- has about twenty years old.
And opened the business I was nineteenth there was a little bit of a challenge being nineteen years old with no retail business yeah.
But I I persevered and I use that dream and -- -- to go out there and sort of wonder -- the world.
What a story even -- things and what five years old so you know what you're doing indicates.
And you've been playing the marketing and business side of that how believing connect with what vehicle -- on the view which brought you in touch with the White House how.
And for such -- young aides.
You know it was actually through our website which is wonderland bakery dot com they -- thirteen bakeries throughout the United States that sold gingerbread and I believe it was about a hundred different bakeries that they.
-- gingerbread shipped out and we -- has sent out gingerbread cookies having no idea that we are part of this competition and two days later our web site had crashed our phones were ringing off the -- And we had to start rafts in the gingerbread because not only have we been on the competition we had one and and sold something like 25000.
Gingerbread and cookies that holiday season self -- -- hate it when he announced and hit it.
If you -- the ovens -- around the clock and he really think it.
We have an amazing talented and dedicated staff little balloon was in the back -- working very -- and I'd imagine announcing that you -- and expanded.
Your worst we have yes yes the week we have.
Have grown -- cents add to our first location in Southern California we opened in 2005.
And are now still Southern California based we have that about half a dozen locations at any given time and our products are now distributed throughout its content.
Throughout the US at national retailers and we're looking in the feature to you -- Produce our products and -- them internationally what did that mean -- More than -- different.
We are yes we do cakes could he is basically any sweet treat you can imagine we do that intricate over the top wedding cakes we.
You know our best seller it's the gingerbread still you know people remember the shell and some are sugar cookies that's what we've done for the all the inaugural events and special events for the White House as well as them all the events that you -- -- Term sell I'm really loving the chocolate covered strawberries right now we -- a lot of options that its debts that you can get sort of addicted to one thing and then move on to an ax to.
You're gonna have to you decorate our set here in New York let's see around with the next holiday Easter just passed.
But evident next one and got Mother's Day that we can -- other -- and not finding some of these the list -- -- PM Tuesday pinpoint.
I'm just truly meant business really booms around certain holidays or a hat is that -- -- You know for -- it absolutely does.
Our business is very cyclical sell -- fall season obviously it's gonna be you know super super busy because you've got Halloween Thanksgiving Christmas iconic.
But for Easter and for Valentine's Day what's great is -- -- a business that really hasn't been -- as much with that you know economy.
Everyone still getting married having birthdays they want to have a special -- -- it's not a huge indulgence it's not very expensive to have.
You know yummy cupcake or -- cookie.
And done it's about making every day a celebration of press at wonderland.
Alison -- what a sweet story you are still -- we also thank you so much for sharing now -- -- of course we admire everything that you've done.
And you're -- persistent wonderland bakery dot com.
-- your website and out wonderland fun.
And -- thank you so much for joining us today.
Think your mind -- okay.
See -- later and finally our last segment of the day is well not as.
Positive that some of the others as Stockton California earlier this week became the first and biggest.
CD to officially go broke.
The city of about 300000 people with clubs and -- -- an hour and a half hour.
Eighty miles from San Francisco.
This is a very controversial.
Bankruptcy being talked about for a lot of different reasons and we have got real Carroll joining us on set now from foxbusiness.com.
To talk about your article.
And -- business community optimistic.
After the future optimistic about the future after bankruptcy.
And -- the headline -- grabbing because you know one point we were talking about.
They slashed a quarter of their police force their pensions might still be tapped into to pay their creditors.
How are -- optimistic and thank you for coming on.
Include trap me and it's really the most incredible thing about it -- -- -- so optimistic.
I spoke -- At the director of the university of Pacific economic forecast center which is located in Stockton and he said that they're viewing the bankruptcy and sort of -- -- -- For the community.
And that big budget we'll be able to stabilize the city will stabilize in a mile or returned to normal city.
And when I spoke to small business owners like Gary long was the president of the chamber of commerce.
He said that spending has been pretty much steady -- and that.
Everyone's just looking forward to.
Continuing to serve the community -- I don't believe.
You don't believe it no I don't think that's.
Well hey you know they've been hard hit by the housing crisis.
And that strip that's really been a thing that.
They -- has devastated the city the -- so it's not really the bankruptcy.
It's been housing crisis.
So are they abstinence because obviously the housing market -- and a lot and that added yeah are -- that's and it.
The general economy isn't improving in their fortunes are improving as well I spoke with -- Wright has -- -- real -- with right realtors and company.
In the Stockton area since the 1960s.
And -- sad and that.
Housing prices are up 6% and people are still moving back to this community they want to be there.
But it's really there are no houses on the market -- -- on the sidelines waiting -- now or their home so they're in there backed me up.
We -- and then he said that he's been looking forward to retiring.
Selling his home getting out of the business but he just -- -- -- for the price at a fat right now he's leading easily and I welcome back to the small businesses if you have less cops on the street that means.
That you are -- yes and that's really been the one problem that.
And number of the business and -- -- I spoke with mountain valley -- who.
Is the owner and end -- -- Dutch American bakery in Stockton with her husband and she sent her bakery their -- they're so loud that they haven't been affected.
-- crime has been an issue for them they were broken in -- -- door was knocked down and then their van which they used to sell their goods at the local farmer's market was actually stolen and stripped down transmission.
Everything was taken and it cost them tens of thousands of dollars to replace even though they had insurance and she said that she loves the Stockton community and to -- well.
That if she had more money at this point they would leave this today.
So that's really one of those stories where.
They need more of these officers on the ground but I did speak with that public information officer at the Stockton police department -- sell that.
And he said that they're slowly rebuilding their forces they added two officers yesterday here at 334 now down from 441 in LA.
And they're getting more boots on the ground so that -- -- a small city 300 as a possibility still the biggest to go bankrupt he talked to any thinking workers a chance well I spoke with.
-- -- so that the police department.
And the chamber of commerce but beyond that I haven't spent -- -- on their pensions.
I think everyone's a little worried about budgets about pensions but.
There's and there's a feeling of optimism I did speak with one business -- there.
-- to clients who happens a salon and she -- a number of her clients were actually government workers and and when they were forced to pay for their health insurance premiums.
They stop coming into the salon unless he she was affected but she's such as the fighter.
-- You know -- and have been right there they're -- optimism but there.
This -- -- is still struggling with that.
Great cloud of getting advanced solar -- about that thank you sharing that story and hear that story on the screen once again stuck in business community optimistic about the future.
After chapter 98.
You everybody for joining us thinking every -- online Cincinnati -- -- fairly -- for me tomorrow I'll see here on Friday.
Have of the.
Filter by section