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Welcome back we've all been there before after -- simple purchase.
The sales clerk asked you for your zip code.
We know what -- better be careful because consumer affairs dot com editor Jim hood -- doing just that.
Will reveal all a lot of information about two -- so what happens you go to a store the as -- -- the zip code and then -- -- Pens well do you think you've made a simple purchase they want -- muddy laptop right and until the -- this audience than awarded new Smart enough not that that's over and you get to the check out.
Give -- nice lady your card.
-- -- a -- for your zip code you think well maybe this is to help the credit card authorization process or something.
As possible it might be in some case by a large they're collecting information they're gonna use to try to sell you some other things later on.
And possibly they're gonna sell that information or traded -- big data.
In the sky the people that build these huge databases to keep track of arts.
What what happens is is that it was what you're saying is they get your zip code then find out your home address and then you -- what went.
Happens that while you get catalogs in the mail you get flyer is get on invitations to things you start getting calls.
You get email about certain promotions it all gets added -- -- -- a huge database of consumer preferences and and habits you know they used to be these things called reverse directories you could look up.
By street address and find out who lived at what address what now big data is sort of that only a million times bigger.
You can take who bought what groceries what laptop what gas all this other stuff and you can put it together and once you get the zip code.
And maybe the credit card number and one of the piece of information.
You can crunch all this together you can come up with who that person -- -- is it just a junk mail problem or is that they've written well it depends on how you wanna look at them and how much of a problem you think junk mail list you know -- was not come to your house and abduct you.
Not gonna burn your house down.
But certainly -- can affect credit.
It can affect what do you mean if it can affect credit.
Well that your credit rating is built on all kinds of elements and one of them is your behavior as a consumer.
-- -- and should your insurance so in other words a lot of junk mail and catalogs comes to my door and that can affect my credit score.
One out that not the catalogs but there but the data that this being gathered by retailers and buy online sites and added to this.
Massive -- which is saying yep yep yep and -- the retailer activity and it shows up on my.
Credit absolutely you think that you're just buying something from the retailer in the only making money on the laptop but the -- in fact they're also making money.
On selling some of your data or trading -- and hoping to saudis Mozilla.
A son and a curve -- you could say seat TJ Maxx or Macy's or you know just because they made -- queried about you.
And where he -- is that how it works.
Yes and you know if it goes back to what -- your previous guests to talk about do with Google and mapping consumer preferences and where you go on the web but add to that where you go in the physical world and what brick and mortar stores you go to and where you live and what kind of car you have.
You know a lot of people know a lot of things a -- It's we only have five seconds with just retailers or who else is doing.
Anyplace that that you buy something this is going on an arrest entries that -- wolf and I don't know I give it to them you don't have to give -- -- that's -- -- -- -- thank you some a few times are really appreciate next.
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