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-- -- taste buds and the world sounds pretty good -- today kinda healthy snacks has grown to become a leader in the -- billion dollar healthy snack bar industry.
We flavors such as stop chocolate -- of pomegranate blueberry for stuff she out kind healthy snacks founder and CEO Daniel -- -- Joins me now are probably some of the products in these here on the set then -- thank you for being here is.
This -- this saying could you ever imagine that this company study back in 2004.
Has grown that the way it has.
When we started actually then how revision that would be springs -- with the house.
Now you started off I read before this you had a company that.
You know features Mediterranean foods and was doing well and then you expanded too much of Saudi creating products he said that ruined the brand.
The trust in the brand if you like have you taken the -- listened while you've gotten this company on the way.
Absolutely I think that's one of the key reasons what would -- on the way we've grown is that we're carnival access to quality and we don't wanna make the mistake we made in there.
Our early years when we expand too fast and really every product we interviews retreat to really make sure -- -- true to the brand promise was made of ingredients you can see him corner and so when you come up with a new product you don't just -- something together -- get -- -- they you really take your time quite the opposite sometimes we come up with something amazing and the team gets really upset that I'm like it's not perfect -- already.
Let's go back and this -- for example -- -- could not since he sold.
Took us two years to perfect because who wanted to be able to -- people as of five grams of sugar without sacrificing taste and we are doing anything artificial to -- And it took was a long time to work and -- now it's -- one of our fastest selling items.
What sets you apart from your competitors.
I think what when people talk about the kind brandish his transparent and often take and it's not just the constraints of the rappers but in the way we.
Talk about the products very directly very honestly in the way we treat the ingredients -- respect them.
You know you can see what you're reading its ingredients you consume pronounces -- -- and -- some we really -- to.
Minimally processed products and when you reading them you know what you're putting into your mouth and it's hopefully -- into your body to taste -- into your world.
Well I also noticed by the way which is great -- Yale study found that that kind fruit not bars help in weight management that was a nice there's two right yeah I viewed to kind bars and they yeah actually according to -- school racing.
It prevents -- came because.
There are nutritionally rich and so they displace the do you empty calories and how -- say she -- And testing a huge big in the US she went from one million in sales in 2420.
Million a year which you've got maybe -- looking to expand overseas.
We are we when I started by myself for any opportunity that it could find it would just paddles on that and now that I've been able to partner with people that can teach me how to.
Do things more properly remove it -- Cautious and strategic and so as we are starting -- by an international -- being.
Very thoughtful of other -- about whenever we do it we wanted to make sure that we win in the US -- still a very very big opportunities we what do you populist stopwatch Sydney back in 2009 houses that.
Worked for you annual business -- wonderful partner as -- houses you know we have 7000.
Retailers that -- kind bars and every one of them I think is doing very well within -- we're very grateful.
Twelve of our partners who basically is the reason what -- do well is that they they see it -- -- -- -- and we develop a lot of relationships with all of them that.
I'm pleased with the very quickly what's your most popular.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- stuff him.
-- that keeps me from behind.
I have enough confidence --
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