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Really woods has been known to use the phrase but a storm of criticism.
Says that promotes an -- message given scandals past -- will be ad campaign put woods back on the green green.
Or did Nike totally shank it with this one.
Joining us now is Brister -- -- her -- brands that created executive editor Chris obsessed.
I don't get this one -- all Melissa I -- tell I've worked with the Nike folks they're the best of the best but this one doesn't make sense to me.
-- it it does in winning takes care of everything I mean in one sense.
I guess you can see -- that he everybody would continue to talk about how he had screwed up his career how.
Cheating on his -- man wrecking his marriage distracted him from everything that was going on him once he wins.
It shows he's back but the -- -- -- winning takes care of everything makes it sound like it doesn't matter what I do and does not winning.
Yeah I want why did you say congratulations.
I -- this makes it seem like.
That it was just a little faux pas we don't care anymore and as you -- -- winning so who cares now maybe the golf audience doesn't care.
Know its middle aged guys they think it's kind of funny but -- has a worldwide audience -- a huge women's business.
They have a big business with parents were buying uniforms and equipment for their kids.
I don't get it I don't know why they did this it doesn't seem worth the risk to make someone's not paying attention it was a bone headed move.
Yeah I mean I the first thing I thought about lies you know I have little -- -- -- the -- -- new balance sneakers you know they don't need Nike products and and you know you I'd like to say I'm not the target audience.
Maybe I'm not go in this case you are.
Well I don't golf you know I don't know some may -- golfers say he's back -- -- -- -- -- Senegal said I don't know.
Well you know I would've bought that except they didn't just do this is a billboard somewhere in your golf course.
This -- posted on her social media site which is you know means it goes viral.
Everybody sees it and if you go to their side the angry responses are on -- property.
Now why would they do mean someone wrote -- takes care of everything other people wrote you know he's still a pig I don't get it -- I just don't know why they would do something like this now you wonder -- Lindsey -- thinking well it's down.
-- -- -- -- -- -- -- -- Right this -- if this does -- head so what your advice be to them now so now they've done it the cat is out of the bag.
They're getting the negative backlash if they hired you to come in what.
Would you -- -- Well the first thing is we've always talked about this thing to say admit what they've done apologized demonstrate how they fixed it and moved on.
But the interviews I have seen they -- no no no it's not about that.
It's about the quality of his play.
On the green well sure that's what they want to tell you know what you gotta come clean you can't simply I mean you know why don't they just give give -- -- I don't know why didn't let her big event.
That good response nobody but seriously -- -- haven't come out and say we did the sad.
We didn't needed to be offensive we were talking about his golf game but we made a mistake it's offended a lot of people were yelling at what should they replace it -- what what would have been better slogan.
To say tiger's back what would you of it.
I think -- I think it's a bigger picture than that I think with what's happened with tiger -- with Lance Armstrong would -- -- -- -- we have to look at this whole concept.
Of sports heroes as role models and idols.
Because that's not really what they should be.
And part of the advertising that Nike and others.
Does promotes that instead we gotta talk about the game we gotta talk about how much fun it is to watch them play how much we can aspire to be like them.
On the court on the green on the field.
But this off field business we got to stop promoting that they got to stop talking about it and they have to say he's a hero when he's got a golf club in his hands.
President time yeah not -- business.
It's not our business Bruce you -- mentioned anything about a little bet that you lost.
I've -- out in March Madness and it's there was some -- about Harvard.
Being in the dance and you said that.
There was no way they were gonna win it all attended they won any name we can have a bad idea if you haven't paid -- I wanted Pinocchio nose.
Speaking she's from all of the Harvard can't I've got -- -- really here for you Malawi is second let me get into Iraq we're gonna back up now I don't know -- I'm a little -- no way.
I don't know what that it back -- that subway.
I don't know if you took tube socks and wrapped them up -- paper but that's not Tokyo's but -- is on the -- Arab street in the middle Harvard campus.
I want steak and cheese for them -- four point four steak and cheese for my family got it.
And I know running in Colombo that why why your attic and you -- to pass okay how not say how we get a ship up next dark by the way not my problem you made the bat I don't care.
-- -- it higher plane do anything you want winnings and the earned everything my friend.
All right Chris yeah I agree.
Makes a couple of the second out -- gators might gators are still lit it might as well the way -- sending -- The stronger that was -- to -- our -- that you think fine fine art -- helping I think I'm right next on.
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