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But March Madness is in full swing and -- no bracket is a sure -- Chicken wings.
They might be last year buffalo -- sold nearly seventeen million wings during the NCAA tournament alone up this year they're hoping to see that number fly even higher.
As a company signs a new partnership with the NCAA that makes them -- -- -- fish so headquarters of March Madness let's bring in Sally Smith buffalo -- CEO and president.
Good to have you back Sally -- of this partnership looks very Smart but.
Was it your sales last year that indicated to you -- out what we've got to start some type of handshake -- partnership deal here.
I think we've always known that this made a lot of sense for us.
And we're thrilled to be a partner with the NCAA.
In addition to March Madness we have the rights to -- is.
And and be down a partner for all of all of the college sporting events throughout the year so we're very excited and March Madness of course kicks it off to college students -- more.
Wings then regular people -- college graduates.
Rip -- -- what did the -- at.
Hello my -- says my guess is were pretty popular with college kids I I think so too I remember back in the day -- all the college bars it was let's just -- of wings but.
What is the partnership remain what do you get out of -- what do you give into it.
Well we have the right she is all of the of the trademarks of the NCAA we have the right he is.
The name March Madness.
And the right for the for this tournament.
To be the official hang out for March Madness.
We also then can -- is some of that the logos for the college.
And so as as as we get into -- football season again and in the -- in the fall.
Even the college World Series will be able to.
We show our partnership with the NCAA.
And with all of the teams individually so it's a grades.
It's a great partnership but I think it's a win win for both NCAA and for a seat Sally you guys are in the food business work were in the ratings business and we were looking at CBS's ratings just last -- alone on March Madness that they had jumped pretty dramatically I believe they saw a gain of about 19%.
Viewership here every year.
Out what did you are you seeing a correlation in sales -- you get overnight sales house a look at.
We actually do get overnight sales and will be releasing our first quarter.
Information at the end of April but I'm very happy with our sales and all of our restaurants.
During this tournament okay there's your headline very happy I'm assuming that -- pretty good out what are the things we've noticed too when we're looking at trends is where people watch the games.
Yes traditionally people -- to go when they -- bars especially college towns but we've seen an exponential jump in people watching games on their Smartphones.
I look at that I think to myself.
Our people and their habits changing and does that mean they might not think to themselves let me go out a -- let me just be wherever I am and watch on a Smartphone are you worried about that trend.
-- and there's nothing like watch in the game.
With -- -- up on the big screen and watching it with friends.
And I think that's what Buffalo Wild Wings offers that ability to get together.
And have that friendly competition at the table.
The other thing that we've done is we have an amp and stored -- in the tournament are being -- challenge.
Where you can actually.
Attempted make baskets from your Smartphone.
So it's a really fun game and we're seeing a lot of activity by air guests well yeah -- really are not sure you're figuring out how to how to bring that and I love that not only do you have got several wings you've also got at each one of your hundreds of restaurants more than thirty different types of beer on tap.
Everything from crap -- here to the regular names.
The war what is what is going on their mean how your -- looking for beer itself.
You know -- -- beer and it continues I mean beer and wings -- -- they go together.
Margins on beer are certainly better than they have been on chicken -- -- but again our guests are looking for a great valeo and that we think we offer that by offering thirty different Beers on -- there there's a variety of prices for everybody one last question your company -- investing in artisan pizza.
Wings people -- it's starting to look like I -- I -- young Scott of course -- Pizza Hut not to mention KFC.
Are you going for that you just being a real big growth monster when it comes to something like that what's the plan.
What we've been talking about investing an up and coming concepts.
That have that ability to grow and be a national chain as part of our long term strategy.
Pizza rabbit is just one of those companies that we identified first certainly -- -- -- popular food as -- winds.
-- like their business model it's a great pizza and we think it really will have the opportunity to -- -- so.
I don't know that we took the album strategy there but rather how -- diversify and continue growing.
He went to new university's North Dakota that did your -- make it there.
Know -- they -- and neither did my daughter is like -- bears.
So here North Dakota and some high cal bears forget it but -- maybe next year -- -- -- soon and we wanna hear about your numbers look like -- been in April I.
Thanks let's all look forward to talking with -- them.
Thank you so much -- -- the Buffalo Wild Wings the college want to wait -- wanna tell you the stock up 260%.
-- over the past five years huge jump.
College students are not the same as normal not around people not not normal people at all well when the.
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