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And up front are in full swing and FX is are making a splash today.
It announced it is launching a new network for young adults called F acts -- sounds not right.
To the people making a truckload of money up at are Jack and Jeff Jeff and Jackie -- the creators of FX's hit show they'll be.
The shows the cornerstone of the new channel and they join me now with more of the dramatic changes that are affecting the business I can't believe that trashed her name sorry about that it's in its.
It -- right they're interchangeable I can't tell you how many times I get confused for her look at his best bracket.
-- -- huge you're basically getting your own channel you have so many people that watch your show.
It seems like the dominant thing in television right now is to get more narrow like the networks have proven to us that broad and try to get a lot of people in the -- doesn't work.
Is that in my right -- mean is that how it's going and you think it works I -- and might work I again and Kutcher break.
Each -- more than we're being punished -- been somebody that they have to create -- channel that is getting -- our own personal nonevent FX sex -- -- -- bench for the league.
But in terms of being more narrow more -- mean it's working for online dating you can go out and find somebody -- also interested in stolen -- in cosmopolitan ends in.
And you wanna spend the rest your life at that person same thing as the league you're you're into sitting Colleen fantasy football at XX.
-- kind of I think by the way after FXX was -- channel designed by News Corp.
To make Fox Business channel people feel like we're great we're so many households.
-- I don't really think.
XX was the fox soccer channel so now this which has disappointed literally ten people.
You know you talk about it being called -- -- -- -- so filthy you guys say stuff on television on basic cable.
I'm positive you're not allowed to how do you could win with that what we are we've we've been accused of being Porter Jason and now with that -- -- -- FX acts were little -- just one X away from what people of been accusing us of all along and -- somebody who hasn't been -- and coming about about truckloads of money.
-- truckloads of money the only question that we asked what and how much were making but.
No please don't tells the standards and practices are changing because we're targeting younger demographic.
-- with all of this -- all kidding aside it does seem like content is king especially original content coming if you look at how the different channels are trying to differentiate themselves and stand out -- viewers you -- you think about Netflix a whole business built on a lot about his original content.
Cornering the market on first front even think about -- like HBO and showtime.
Which came around to show people movies now it's about original series that's -- -- drop people and that has to be great for show creators like yourself it's.
Yeah I think it is I think.
What that everything about original content is really for us it's creating content that's original.
And that's what separates basic and -- and as I mean it means you should be able to make a show.
That people are really gonna talk about it's not a time -- -- and in the era where people can.
Choose what they wanna watch when they wanna watch you know -- just gonna stick around to see what's on after the Jim Belushi -- he fell asleep with a hand underpants so.
Physically now that you've got you have to be able to you have to deal to make the show on the onus is on the -- which is great.
To make a show the people are really gonna talk about they're gonna say can you believe what just happened.
-- Melissa Francis who showed today not not believe what he just said I can't believe I'm sweating now right and what's gonna happen yeah exactly that that's content that's original.
-- original content really also means -- it's just China only being what it wants to be which is ever for as creators -- good at.
And I think what happens is when you're -- -- big network you're trying so hard to please so many different demographics.
So many different types of bodies as the pain what I think what you want -- median is -- who's coming after you weather here before after 10 o'clock.
With cable you're just trying to make the show the U wanna make and now with -- back sacks they've put us in -- the spot a basic cable so we just gonna fit just fine.
So it changed the economics of the business immediate -- you can find a home for whatever show you're thinking I mean is -- more opportunity out there what does it mean and it's interesting you talk to people in the business people -- -- develop mean platforms for delivering contents.
And that it sort of heading in the direction that you -- -- show the way you buy an -- that and there's going to be something out there for everybody annuals and increasingly have more.
Algorithms as a way to find it yeah and then -- a -- to find you.
In the meantime it's great for advertisers because when they are looking for you know men who like night programming between the age of what 2418.
To -- for an eighteen at night -- that's your sweet -- they don't come to you.
-- I've seen Pizza -- a lot on your show right yet how do you feel about that I mean they walked in with a Pizza Hut boxes right there in the middle creative people used to hate that pat and let me most creative he.
Wells don't hit that ad supported basic cable is a dirty word it's not the -- showtime it's not the -- -- HBO we are supported by big brands that you know like.
Think about what it's like to do a show about guys and fancy football.
It would be impossible to have it.
Fake beer and feet pizza and speaks -- we're thrilled to have doctor pepper Anheuser-Busch Pizza -- all these people have been involved in our -- -- now they're giving us in product because of and that's else certainly doesn't want -- -- -- -- in -- -- it -- all about it about its top at least our pizza are deemed authentic it's it's about.
Real people like your what your finished the bald and think your fans football league and it's like you don't wanna have real people all of a sudden drinking and Anheuser -- Or whatever like what does that are you know having pizza -- it's like.
They should be doing what real people to -- we're trying to portray what real people -- really like.
Is -- a lot of pressure kicking -- the new channel do you feel about a lot of pressure and I -- saw the press release this morning the word anchored.
I don't know how you do if the -- anchored in particular me me me me -- I have to be honest -- -- that's for awhile you're not terribly responsible now yeah.
I mean it anchors or anything it's terrible I will say it is a pleasure to know that we're going to be on the air for at least two more years -- -- How many NFL head coaches can say that I'm looking ready Rex Ryan it.
Jeff and Jackie she gave birth thank you so much I know everybody out there watches the -- on -- acts acts and will continue to your witness which is September right -- that -- and I revenue channel aren't.
Next not my.
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