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Why the co-founder and CEO of spotlight TM maps you know there's twenty billion dollars spent annually -- -- million.
-- conference board estimates read it when you're looking at you know that this Super Bowl.
Stands sees it on C kids -- -- tickets -- too expensive and you see the big corporate guys -- series.
But March Madness accounts for a big chunk of that -- -- that cracked.
Yes it does it's actually second only to the Super Bowl when it comes to total -- from corporations.
Both on the advertising side but also when it comes to corporations sponsoring or being a party -- -- Why how is it how does college basketball possibly second to the Super Bowl.
You know it's there's so much tribalism that comes with college sports right people love watching -- drama on TV.
Right in professional sports sometimes active lost at the Super Bowl has its place.
Now the final four and the NCAA is that's we're gonna start seeing people behave you know almost.
Unrealistically and uncharacteristically.
In love with their school.
And corporations know that -- -- tap into it their goal is to become something that's tied.
To that just wonderful emotion that comes along with a winning and losing out of college kids realizing their dreams.
And who knew that those corporations.
Are actually rooting against.
The under -- Many of them are you know -- and I -- Cinderella as I'm sure you love center.
But the reality is Cinderella doesn't do well for the local economies that how that host the events.
Write these things are planned years in advance and they're looking for the big schools to count the ones that travel well right.
Cinderella doesn't travel well and it's just a numbers game.
A Florida Gulf Coast.
LaSalle Butler schools like that they only have a couple thousand students -- here -- they don't have big alumni groups that come in and spend money on restaurants that spent money on.
-- transportation and spend money on it merchandise and they really give abuse of the local economy want to make cells reducing ticket brokers which nobody has that before.
I I Kentucky Indiana these -- the schools better.
That -- the money making the right things concertina.
You're looking for schools like that North Carolina schools -- have huge booster bass that debt.
National exposure year round.
Right they're selling merchandise.
People -- -- teams and you know it -- go to water cooler talk is very strong when there's affordable coast or Butler the ticket prices they tend to go down.
The local economy at the final four itself tends to hurt because is not as much school spirit right you're talking here.
DCU busting out there aren't there -- chance out in the street at that you know during the final four was one of the fun things about the event.
So as much as I referred for for Cinderella -- -- -- adds to the overall.
Feel for the turn and it.
All of these corporate partners like his corporate sponsors you know they're trying to get their biggest customers to these games and it's just a numbers game right those big schools are graduating.
Twenty -- thirty to 40000 students a year ECU's graduate thousands.
I get it I get it okay so what happens this weekend -- do you see some of these smaller players like Wichita State.
That it companies then.
Respond to the fact that we really do have a lot of smaller schools in the department.
You know right now it hasn't heard -- so bad because LaSalle.
One in Kansas City where campus authorities play.
Now the other places where it hurts is.
You buy your tickets in strips so you get both games of the weekend right I get Thursday and Sunday or or Thursday or Saturday or Friday and Sunday.
If a team loses early at Kansas loses on Thursday all those Kansas boosters go home.
Right maintained their business with the mid pack it up and -- get out of there because they came down to experience the wind may want them to move on me share flights it's a really great experience.
And what you see is these people actually walk out the door and to start selling tickets they walk out of the hotel rooms they cancel some of the big booster -- that they have.
And has a big hit now.
Some final fours that hasn't been an issue recently like for example when -- Memphis played Kansas you UCL -- it was -- North Carolina as there was huge event.
Butler hurts right -- just doesn't have a traveling contingency.
So those Cinderella.
Is fun to watch.
Cinderella makes -- little cheaper for people like you and me from corporations they don't have a lot of customers that.
Went to the -- school.
I got it how do -- and do we have any idea of the average cost of tickets at all or is it too.
Random no actually for the final four you know it ranges it actually gets a little lower anywhere from a 150 dollars they can get pretty expensive and -- lower down.
The NCAA made an effort a few years ago to open it up to the entire earth -- -- he got 85000.
You know people watching a basketball game.
It's actually fairly difficult to see -- basketball game when -- deviated 50000 person at the tops those tickets are expensive.
What that does it creates demand it creates cost to be back down lower towards the game.
Got it okay.
The final four so important can you explain that.
You know it's why it's so much more important than most events besides basically the Super Bowl.
Is that its planned in advance.
Right what people taken to take for granted is the fact -- like the NBA finals you don't know who's in it until few days before -- you don't know where it's going to be held.
-- can't have big corporate groups planning around it.
If -- can't have a Coca-Cola or AT&T planning an entire matter on the NBA finals because for all you know to be in Miami and it could be in Boston we won't know until a week before.
And getting people to commit to that you know life is still happening outside of those things.
Whereas the final four that's -- years in advance we know it's -- -- be in Atlanta we know we can -- coach Howard's right Atlanta we know we can put together Brewster alumni and events -- corporate events around Atlanta.
And that's what makes the final four the BCS championships in the Super Bowl a lot more unique than the other finals.
Because it allows us the opportunity to plan in advance and really -- -- economy.
About the local area.
And so that's why you see people so it's in the final -- now what makes the final four different further corporates that.
Is it's one of those crossover events right it's it's very easy to see the passionate tribalism of those kids.
And so if -- -- fans can get caught up in the poll you know hey look at this -- -- Gold Coast guy left his job and I was the coach a look at what they're doing right it's.
It's a storyline that crosses over so many different things and that's -- so many brands rescinding part of it.
Tony I really needed that explanation I get it now.
By so many people are talking about this all the time in an office okay really quickly what's your final four prediction.
I'm the last guy you want to ask I had New Mexico the final four and they lost the Harvard in the first round.
But I gotta go it.
Michigan State I think Michigan State and Kansas.
And I think go agreed I think Michigan State looks -- there.
RA and tell -- that was wonderful thank you so much for joining us.
I'd turning up and your article is on in the post game dot com so we'll give you a little shout out there thanks again have a great day.
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