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A data to Poland -- joining us now from London.
-- at all.
I'm Lauren I suppose -- story is pretty simple right he had kids and you had to get -- through that they might not have wanted to eat different.
Oh that's right there is Michael.
And when she first started to wean himself to have our own -- -- -- a -- -- -- decided.
She didn't like buffets they should have for the first couple months and I just is sending us and games and and fun tonight -- -- and -- come out and put the fate and how does that mean that that's the way to get kids to me take you can -- health fitness and -- -- and fun together.
Then make that that the children life not miles -- that could fade and -- they get other parents not feel like that.
I'm set -- the company called -- kitchen and -- seven years old and right now every second of every day that some -- some lap around the world having one of updates.
It is really wonderful I have to say is packaging his grave on the back it says using me still -- me.
Like Ellis talking -- my dad made a promise to me and my brother.
That he would only use -- our product that is full of goodness I told him everything also has to tastes great any -- -- cereal.
-- I think your game is morning Q you're making money and -- expanding around the world.
Tell us about that.
That's highly -- -- Danny -- -- -- -- music and when twelve countries around the world.
We make the US.
Fully is that at.
That we have an office and you did -- we employ a about fifteen people we probably indirectly -- -- company.
-- 150 people.
I -- all the major supermarkets around the country.
Making a difference to children's they I think my.
My purpose in life freely with the businesses to use our products.
To act that children to.
Have a better relationship with they'd really early in life so that makes us that -- healthy habits that gonna last a lifetime.
Yet the food industry could not have been an easy task.
It's a competitive field.
It is and as an innovative entrepreneurial company got to find -- what you point to different says.
And you know I guess we had -- -- -- one of them was that we we always look from a child's going to be so I think like a top left -- -- I young child but think what will engage -- -- what we really try and David is really engage all of a child senses.
So an and food is a multi -- oil thing it's not just about the types that -- if I asked -- to you remember a really good meal you've had in the last.
-- let's say I -- when you're remembering that -- remembering not only to taste the food but they.
The atmosphere the the friends you -- is that the location of the restaurant the service all of those things.
I can put yourself in the toughest position in -- high -- That -- apple of those things -- so stimulating all of those other senses to besides just that that the great taste the food is really important and that's what we cannot without.
We -- he has an innovative company trying to get into the market dominated by big bias that we would need to be innovative.
And we're really proud that we create that the next generation of baby food.
By the guys the first -- these flexible patches so much more easy -- for parents and convenience such fun and -- the children.
I'm and then the final thing -- you -- up on the back of the pack is really making a story about -- my family's experience which will resonate with moms and that's.
All over the country and all over the world -- -- really taking something that's quite emotional having a baby and and -- really reflecting that back without Brandon -- packaging.
Is really important and hasn't been able to get a -- not to -- -- -- -- growing successful business in the US and and -- resonating with the families around the world.
What do you price points comparison compared to some of your competitors.
So what we've been able to do is is premium ice baby fade to a large extent.
I would be -- about business -- -- -- the recession is that it that it being.
Thrilled I'm having a about a quality a fade up quite it is a guy can these patches -- Less processing.
Than some other forms of -- So the convenience and the quality of the fade is the last thing that that that -- -- so the tendency to it's it to skimp on.
When that when that -- young children and so it being able to premium MySpace page has been able to credit have to agree it's good for consumers it's good that each has its good for brands like.
I have to ask because we looked at a map earlier of all the countries that your hand and you are headquartered in the UK -- recession.
You have business in Ireland for instance debt crisis in the eurozone.
How to lose issues affect you and I can't see many nervous parents cutting back on the premium food there.
They're giving their children -- that they don't want to be healthy but maybe there's some other options out there that they can provide.
That my feeling well -- found a wallet.
Yes well that.
Out of -- variety of different.
Finally that -- looking for different things and that -- there -- -- sufficiently large number of people here is that baby food is the last thing that I gonna give up right.
And you know I want my philosophy really was that people around the world are going to be more of the same night different from especially the way they they love and and the -- him -- the best for their children.
So the core of our brand is is the same around the world.
That obesity in each country we have specific things say for example in the US we have not launched any baby -- with fish in it which and that.
Many American moms and families my thinks it'll -- it's really common here in Europe.
Says justice at that thing up products and -- positioning for the right countries.
Is something we spent a lot of time trying to that -- Falling asleep thank you so much for joining us the founder and CEO of -- -- kitchen.
Thank you --
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