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And -- the last hour -- rolling out a new car.
And Fox Business on the inside Jeff Flock is live with -- U -- US vice president of marketing.
And -- next year's model Jeff.
With the brand new Buick regal we debuted the you look -- last down earlier this morning this is the new regal it is a huge car for Buick.
GM is refreshing 70% of its lineup over the course of last year and this year -- got Tony this out with -- Tony.
If we take a look -- sales out here.
Buick -- sales the old one they were down they would lose -- -- your Lucent's sales progressively month by month you hope this is really gonna supercharged.
Well it it it absolutely will I mean down the power train enhancements -- put in the car the styling refreshing all of those kinds of things or are.
Also very beneficial to that but what Franklin -- and Riegle played its natural role in our lineup which is as a as a performance it and.
I was gonna say it's a lot more powerful than before -- walk around here with me because we got the regal here and take a look.
At this excitement here.
You know this is the day before the auto show this by the way is the -- -- that you.
Debuted this morning that's the full size but then he's the regal listen read one over here as well.
Take a look at the mid sized sales segment.
This is a huge -- I mean this is work.
Every -- this is where Ford plays.
If you look at your numbers compare to those.
You got a lot of ground to make up a lot of potential.
There is a lot of potential.
But again this is really in the plays in the performance oriented segment of midsize cars and so that's really what we've allowed this this -- to be we've got.
Toronto and we'll cross that played more in the heart.
Of this city and business Buick has really been reinvigorated.
And perhaps you see.
This again this this is a regal right here.
Really has been reinvigorated you have presided over -- the rebirth of Buick.
It's very important GM -- recovery and I tell you it's a lot of fun -- -- we're seeing a lot of conquests so there are a ton of customers that are prominent abide -- today.
That trade in non GM vehicles and that's really the role of the brand in this new very progressive highly -- portfolio helps get it done.
Lot of potential out there in this segment for this Buick regal as I said that's the that's the Camry.
That is the you know to -- -- course that we're infusions.
If they can keep those people around some.
Vulnerability there Dennis and I Sheryl I think get back to be a big boon to GM watch -- stop all right we'll watch it thanks very much Jeff Flock.
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