Also in this playlist...
This transcript is automatically generated
Well after two months to wait Blackberry is finally launching its latest touch screen device right here in the United States today this is -- -- this is busy ten.
But will the release and this device be the turning point for this company that is.
In a lot of need of a turnaround is it too little too late joining me now from our lot as he's a senior research analyst for IDC Ramon.
It is great to have you on today on the launch -- for Blackberry.
And let me ask you something because looking at the market reaction in the stock was up 3% to start the day -- and turned around down 7% at the end of the day.
And the Wall Street Journal came out already calling this a flock there -- Is that they didn't see much promotion and that -- T stores that -- selling this device it was sitting in the back of the store.
What do you make of that.
I think promotions a very key elements to getting new platform out there.
And right now is just only the beginning at -- we've seen some reports that the -- intends to push -- back of the store.
You know what I really want you let her take the lead in the black in in the entire marketing message you know come out aggressively.
You know guns a blazing in and show we don't -- this is the device this will be so different out there and it's -- -- -- -- -- -- had in the -- from Blackberry -- -- -- its -- against iPhone and android and windows on the world.
Did you think that's a reality for this company that is seen as such in an underdog in the -- tents on an edit and know that you haven't I've been able to play around with it.
I think it's a good phone I don't think that this is better than any phone that's out there so how -- day eight.
Put -- at you know big push out there when when people are constantly criticizing it for exactly what it's not -- An iPhone killer.
Well -- it's great in you know don't be and I wanted to beat the Blackberry.
And you know if -- -- Blackberry I've been looking at this thing here look we have this great device and where to go after our bread and butter -- enterprise user.
And then -- to go after some of the consumers in some of the people who don't have Smartphones just yet.
And when you take a look at that kind of step mentality.
To -- roll out your device and -- for different kind of market segments.
It's gonna become a -- clear.
Know where your pockets and interest are going to be and how are your focus your message from that point on any everything to everybody like iPhone it -- -- not the best way to go.
-- but it's got to be something to somebody in the enterprise customary it seems like they are also out bear.
And they have a lot of choices android phones Microsoft phones the iPhone that that -- mean what is the blackberries strategy here aren't they trying to get a foot hole -- they try to grow their market share or they just trying to keep.
Current customers from fleeing -- -- because those are two very different strategies.
Lastly they are but -- articulate it this way.
But again it's when he twelve Blackberry had off 2% market share and in the United States' best just based on shipments but that's still that's just 2%.
Now we're gonna go -- here is -- most likely up that was gonna reach peak you know the Samsung's of the injuries in the apples of the United States.
No those -- companies and in double digit territory.
But you know this is something that I think some enterprise -- -- look at and say listen.
We've been working working with Blackberry seven for a long time and you know what it's -- -- -- something different it's something more updated -- and that's going to be.
You know -- -- 12011.
Nothing that we've had been using since that since 2009 to -- -- Ramel let me show you all the phones that I -- here's my I found here's my Z ten and then here's my regular Blackberry I think this company made a critical mistake in not getting a phone with a keyboard out because I've got -- Three year old keyboard found but I will not to give it -- this is a critical I think miss stack.
That the company did not take intent to win over very important customers but they've got time for that Ramon llamas thank you very much for joining us today.
Filter by section