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-- aren't singing Kenny thank you for joining us on small business Wednesday wanna take a look at the fitness industry it is tremendous 26.
Billion dollars and an annual growth rate every year for the past.
Five years of just about one and a half percent in playing more than half a million people and -- about the -- businesses in this space so we will be talking right now one of them.
The lovely Jennifer going joining me now I'm -- you are -- health expert and author of -- gym required release your inner rock star and that's -- right you can work out you can have a great physique like you enough footage and you really not -- -- him.
Yeah I never citizens -- that thing is antithetical alternative but again for the public it you know I actually do good but others like.
Give us more tips on ways to work out without content it.
Well it's all about giving that the that person simple solution to integrated into the routine because -- a lot of times people get daunted by the overwhelming task but also -- happened to small -- so.
You do small things around your house or office by using -- chair by just making small different -- -- you gave me life.
Yes hello we have working on your mind he could be surprised what exactly.
Like taking the stairs vs elevator listening to get exactly in this.
You got into the fitness industry.
No you don't pass and I it was.
A hobby and a passion of mine and -- on a totally different industry as an epic in the music business and up.
I think that I took a break about what -- and if they are so I I kind of got certified trainer and I really admit never -- that I can make my passion in life.
But he said my hobby something that I made money at and when you love something you really -- wanna you wanna do something it doesn't feel like what.
We -- a failure and what you were doing that -- -- It once doing your capacity nor did it.
Just -- you know what it wasn't that doesn't feel good that the music business was changing so much at the time was twelve years ago.
And I just didn't want to be there anymore so I sign up digital IT but -- Exactly -- -- -- strip through.
And so well a lot here -- the fitness business.
Now and mastermind training camp fire and you've done quite a while with the until FaceBook.
Sure there -- like -- -- the book is really about giving people ways to kind of work out to be healthy.
No matter where they are in their life and you know part of building a brand and that's basically what I tried to do is build something because -- business to be very saturated.
And you really want to find your own niche spray can build upon and then find partners.
To kind of help you along I.
He's actually become -- reality show his IS shedding from the way saying however that.
That is -- -- -- was a show is -- creators of the Biggest Loser and the idea behind it was.
Engaged couples against each other whoever we lost that most of that you have seen.
Well look back out of the way they want their dream wedding and I it was fun and they lost a lot of -- -- -- The thing -- they maintain.
Their weight loss which is that which is key to longevity it's easy to lose a lot of -- away crash diet.
But it's really difficult to that -- implement.
-- the right moves it.
Keep it off and you -- trying to send the market -- you -- spokesperson.
You Bob can -- tell stuck halfway out I don't look like I was gonna say it's very important when you're building a friend he -- it.
Really align yourself -- partner with with companies are people who have the same message and involved.
It's a healthy snap that.
Help you also make that is to kind of who maintain your weight or lose weight -- -- active ingredient called tunneling minute which is up.
It's basically reduces body fat and it's very very near the marketplace and that's that's what makes this product so unique.
And I wouldn't believe in the message so.
There's some that won't partnered up -- to kind of -- -- the message out there and on store shelves in Shanghai since January it's brand -- it's just launched and it's also naturally sweetened with -- for -- which is also something that's very.
Unique ingredient that hasn't really been spoken about that much.
-- how hard was it for you to get into this and nutrients that.
Mean you know it appeared at -- the problem with fitness is the theory of entry can be very easy after that there is if you didn't get it.
It's hard to have longevity and it's hard to cut it.
Make some kind of splash and lets you are a celebrity if -- -- but they're pretty celebrity clients that's a great way to kind of leverage that into something.
A little bit more but there again it's about the longevity you really -- -- -- good but I find your niche and so that being a master.
Nothing -- Jack of -- -- find something that you just really good that.
And -- hold it -- -- opponent and that he wouldn't stand out in this industry are really an industry in my opinion pat do you get your name out there.
But what what -- -- -- -- You know I think again I feel having something that was my own I have let.
That I've built his notes are required panhandle of love that it's catching on it's -- I see it's I don't they have.
Jim yeah plant -- don't like the life of our life you don't like to go to the -- Or you'll just they can afford the -- -- find it so giving people -- they can they don't have them even leave their house they can still be active and fit.
Is something that I think this kind of -- for people and then giving them look easy ways to kind of implement that.
And so with that I mean I -- -- -- partner with a lot of different companies involved being one of them Weight Watchers is another -- Really who have at the same seductively with -- -- in our messages to the everyday person.
And that you have to you stay in shape because that is your friend.
Yes and a 100% I wanted to -- I want -- been taking fifteen pounds at O'Hare but yet the Clinton.
Isn't that bad because you know what it keeps you honest that's what you know that's one of the things I like about being in this business is that.
It keeps me more -- more motivated maybe -- -- not because I have a certain role but I have to be a role model I'd have the yeah I got to practice what I preach it can't be preaching something and then not really practiced it and I have a 82 months ago.
-- thank you so much so -- got a boy hanging out so it makes even more that I think if I mean that position right now for a profit from -- lose that extra layer.
And wanted you know fast.
We never have gas well thank you and thought I elevator can get.
You give us for people who sit at a desk all day what are some exercises that we can do it you know I always tell people to try to move at.
-- at least every hour hour and a half every ninety minutes get up you know walk around the block but really to -- of the circulation -- being sedentary.
It really what are the biggest problem we have an America that's sometimes easier it's better and the resulting from better if you.
Do ten -- 310 minute increments of working out at day vs one big.
So it adds up so if you do every every ninety minutes to be doing a couple minutes -- lets you know a couple of lunches a couple of walking on the spot -- -- -- the office.
Take -- -- it get go up and down the stairs just three or four times.
Get back to your office -- -- get back your -- that actually helps overall you can you can really lose.
Between five and seven pounds a year by just to -- that every couple hours at your -- every day.
They went ten for -- thank you so much for coming up.
I -- the planet and dot com is your website and you both mentioned prior to unleash your inner rock star thank you.
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