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Everybody -- -- and -- thank you so much for joining us for small business Wednesday.
We're gonna start with an interest you can question of the day we want to opine on this would you buy -- eat.
Of course -- stake if offered the opportunity to buy a horse meat stake in this market -- -- at home when did you let.
Let us know -- can go to foxnews.com back slash opinion.
Not sure you never tried horse -- No I can never cook any mystery ahead and yes it's been doing in other countries why here.
Injuries staying let us know what you think about that of course -- recent scandal of course me being me.
Other -- Meat that was founded other countries and stores like IKEA -- let's not turn the small business spotlight on a special small business today -- net and the founder and CEO -- green mountain.
Is joining us now from Denver -- Steve good morning.
In the morning good morning nice to see you thank you for coming not.
Thank you it's great to be -- post has an interesting company started in 1993.
-- of basic pack and ship company and you.
Expanded considerably over the past couple of decades can you define that -- Yeah I'd be happy to we have.
We've -- over 700 franchises around the world.
And the business follows -- has evolved dramatically from that simple pack and -- type of model to what we described as a neighborhood business center.
You know it's very interesting that you say -- around the world.
And 700 locations where around the world Dario was reading some of the -- South Africa is one of the -- future and what else.
Yeah we actually have over 250 locations in South Africa.
And very large presence in South America and Brazil Colombia.
And also in Europe so we've.
We've had tremendous.
Success bringing our business model to other countries because there's great demand for our products and.
Yeah listen I was gonna ask you why South Africa live Brazil -- These countries.
-- -- world in the case of South Africa.
There were some very sharp pioneers.
Back in the early ninety's when we began -- that saw an opportunity to bring.
Our product and service to the country at the end of the -- So it enabled them to build.
I'm sort of a privatized.
Business system to the country and they in fact are the courier network in that country.
And compete with other major courier networks and offer a very diversified service.
-- -- -- -- -- that we had a -- someone and it shows on Fox Business Network yesterday.
Talking about emerging markets and he said what he likes to do is not look at the country or the stock market in that country -- on specific companies in trends and when you're talking about what you saw after apartheid in South Africa and it's exactly the case often times -- there.
Good ways to get in somewhere by looking at some of those trend you're seeing.
In those locations we'll post right now provides -- -- -- nine email marketing campaigns mobile marketing branding consultation.
For small businesses -- he's sticking to this small business community and not branching out some larger businesses.
Yes well we we do we do serve larger businesses that are -- small this we're where we're passionate about small business we know.
-- that small businesses the economic engine that's gonna drive this country forward.
And so being a place -- small business can go to get to help they need is essential today and you know we're really proud to be a part of that.
I worried about the global economy at all.
You know we we always worry about the economy and we're always focused on it but.
As entrepreneurs and I myself thing self made entrepreneur or.
We create our own destiny we build our own incomes we create our own security and opportunities and so.
We're always cognizant of the environment but we know that we will do what we have to do.
To be successful to take care of our families and build our business it.
It gives some of the big players in the field FedEx UPS -- -- mothers out there.
They kind of color in the market and some of the trends in the changes that we're seeing case in point FedEx reported their latest quarterly earnings today they did decline.
They did miss expectations -- outlook on board wasn't so healthy.
And they said they saw a change in the types of shipping consumers are actually using.
Trading down cheaper options.
Do you notice in your business that those trends that affect the bigger players also affect him.
Yeah absolutely in fact I would I would say that what.
Kind of robust two looking at the business to business sector and becoming a neighborhood business -- was the opportunity to serve a broader.
Audience to serve small business to provide more diversified service base.
The small packages industry.
Started at a time back in the eighties when there was no real consumer reach for an.
And has really evolved now with a lot of internal and online competition both.
With the carriers themselves and other sources so.
It's it's no surprise that that industry's challenge in this become price sensitive so that.
Opportunity to diversify and for us to evolve with consumer needs and technology.
Was not only essential but was was a great way to drive our business forward.
What part of your businesses and the most lucrative are you able to assess where you're doing the best.
Absolutely our our.
-- franchisees are more of a concentrated business.
But a lot of thumb our revenue and profits is generated from.
The print and digital marketing support services where we can sit down with a small business owner.
And help them look at how to reach their customer and most effectively use their marketing dollars and that's really where we're driving a great great great deal of our revenue right now.
Talk about the printing industry -- elevate it seems like that industry is dying but that you say that might not be the case.
Yeah I know I'm.
I'm an advocate for friends and it is it is absolutely you can bet that that's -- here and and I'm a firm believer that it's it's alive and well.
We what's happened is it's changed technology changed and they the generation of digital print.
Occurred in companies that were able to get on board and the big difference today Lauren is the integration of -- web print local mobile and social media marketing so.
You can't just use print as an individual.
Tool anymore -- doesn't make a lot of sense what makes a lot of senses.
Leveraging print as the cornerstone of whatever you're doing to promote your business or brand.
In a neck in that regard it's it's alive and growing dramatically.
I don't can you explain that a little bit better I I don't being I understand.
So if if you're small business owner and you want to you.
Captured customers' attention right you can do direct mail piece you can create a brochure you can.
Create some kind of for a sign a banner.
But if you if you are too integrated Q -- code.
Or -- website and you were to use print to drive people to your website and we're gonna supplement that with an email marketing campaign or mobile marketing campaign so.
The point is that prince has become in critical part of any.
Marketing strategy but it's it's it's part of the big the bigger picture and an overall strategy beautiful thing about -- Is that people like to hold something in their hand look at -- with their friends -- have a web page doesn't give you that experience.
I knew you can talk that creates some wary of putting up all of Jerry you can pin it to the -- -- you remember.
Jason this is called digital print it right.
-- okay and here's some stats in that market is expected to grow from about 37 billion back in 2009.
To about 57.
Billion over the next seven years so that certainly is a -- in the -- -- -- -- get it right off the bat.
And you also say -- Steve that yes we do you know you have seven franchises around the world all of the revenues as.
Over 200 million dollars but you have half of your business here in the -- you expect that to change and asking this because.
We know so many companies are.
China signs pockets of growth in emerging markets that don't like the tax structure your -- -- they.
Invest internationally they put their money there do you expect to stay more in the US -- branch out.
-- -- -- You know to be honest we're we're very focused on the US and very excited about that -- we've created to serve small business.
In the country but what's happened is that a lot of countries now have emerging middle markets emerging middle classes.
And really interesting -- -- movement.
Obviously behind our entrepreneur movement.
In current and later days so.
There's a great need for our services and products internationally.
To serve those businesses those consumers so we we can't help.
But take our brand internationally because you're so much demand for what we do but the US -- Is where we're focused on right now.
Our objective would be to continue to grow very well.
You know have very committee growth in the US.
-- our plans are to you take our US numbers to about 500 senators in a 35 year period end and continued.
-- grow internationally one of the things about franchise growth as you don't just grow for the sake of growth.
You've got to take time you've got to find the right partners got to make sure everybody's going with the right expectations and you've got to create successful franchises.
And so there's a there's a little bit more thought put into it it's just not a massive growth strategy it's a strategic growth strategy.
Excellent tips for all.
Aspiring entrepreneurs out -- thank you so much Steve green on joining us from.
Denver -- website posted net dot com on the screen right now we appreciate your time today have a great day.
Thanks -- you two are you not want it introduce you to man on sat with me now all any attorney.
And also -- Shasta the restaurant business Marc stern the owner of planned deal yes accident -- which is right here in New York in the finite list.
And I you.
Seeing stories -- to tell us a little bit about it you -- ended the.
All lawful thing and -- that -- and it yeah I did I've been cooking since I was nine it's always been something that I've been involved with but I was than.
Law school and after my second year.
I clerk for judge decided that I didn't feel that law -- right for me.
And I took leaves of absences and went cooking school and -- at some restaurants here and city -- and what happened was I went back.
Finish my degree.
Took the bar and like two weeks after.
I got my bar results fact that I'm sitting at this crossroads of food.
And through like five degrees of separation a friend of a friend -- friend of my mother's friends.
Opening a restaurant.
You know I was looking for.
A managing partner.
And I met -- And that's what started -- And here -- advisors saying as you are sitting at that crosses between it and that could change becoming an attorney.
Creative route I have always telling me to be an attorney yet of course -- said.
-- I it's just not for me have you used your degree.
And the restaurant business at all.
Just reading contracts.
But most the time I felt -- -- the -- -- -- know from law school is that if I advised to.
Yeah probably wouldn't be good.
You know -- it's interesting that the two choices he had because both of them are our hard industries to be -- right now many attorneys many.
Law school graduates are having trouble finding jobs -- yes and the restaurant industry is not easy and even becoming a chef.
-- -- -- -- -- -- I think -- working and -- sent jobs.
I think working as separate cook is actually harder.
You know having at least experience with what -- -- -- get to get to break.
Well I think you have to.
You know it's and it's a very complex.
Business and you you have to.
With -- -- you know -- But a lot of people just go in because it's kind of like.
The new celebrity kind of thing they ever want to own a restaurant that.
Probably like show business it's not really fun behind the scenes and and you really have to know what you're doing and I think.
The two things that you know I would recommend is a make sure -- your.
Have enough capitalization because that is like what's thinks most restaurants you don't realize how much and yeah yeah yeah especially depending on you know whether you're taking place over that's like -- or you're doing it totaled.
Got of the places that you know.
You really don't -- fine and you know he didn't -- twentieth point 5%.
Over it in -- ends up being 50%.
You know I've known restaurants that are open for three weeks and then they closed for it and Iran -- -- they got some.
So what's the rule of thumb that -- -- you say you -- two million dollars to open.
Bet that -- for a million -- I mean that in an ideal world that that would be great but most people probably if two and a quarter 222 and a half but yet again it depends if you're taking over space.
That's like fully working and everything is in good shape.
You know what you're getting into.
So tell us your experience opening up -- you know hearing your city it -- celebrity route so I -- yes it was -- that -- club.
He's Diddy Diddy Diddy Diddy Diddy can't -- club.
You know I I.
He was a total got -- there's only one thing that we kept from the entire restaurant and that was the -- Why I act because that would could think was the only things functional and -- -- -- you going why that piece of real estate.
Arm I searched for two years two years.
Yeah I started on the upper west side of -- -- -- that time and I wanted to you know the restaurant.
And couple -- went bad and then -- started expanding my search down Fifth Avenue and there's a lot of good places but.
What I liked about.
This space with it originally I was gonna rented and then.
I noticed it was it was a commercial condoms for sale considering the amount of money I was gonna have to put into it and interest rates the -- -- work.
-- -- -- -- What this.
It indicates hello yes -- -- so that we do that it.
The payments were the same as the -- except.
I'm gonna own the place and you know in the worst case or the restaurant closed down.
I can rent it out and but it.
It took it took a year of negotiating the guy.
On the other side of it was really tough like he would you know we ready to sign -- come in and -- that.
I decided to rent to somebody else inside that the OPEC consider the deal that I walked away the next day -- up a -- don't consider that just yet and you know well we've.
We've got -- -- aren't you got you on and we test power and what is the experience and how successful -- -- restaurant.
It's doing really well I'm I'm I'm really happy with everything I I have great step.
And great managers with exact key and the and I know it sounds simple but it is menu really what -- It is only because some of the -- partner you know that if you have.
Partners you know you can be in all places at all times.
It's less important fun.
You know they really have the best feel for what's going on man you know he trusts them and and that there are working if that really benefits rough right.
Yes and on beyond that recipe.
Think now to ray yeah we did a great job -- I think.
-- most people think.
Mark -- thank you so much for coming on.
You the owner of -- -- And Pena and likes pink dot com age that's an honest and I am I we go to break will be back with how to get into the fitness industry -- -- found.
-- got a lot of muscles coming up next to -- -- in -- thank you for joining us on small business Wednesday wanna take a look at the fitness industry it is tremendous 26.
Billion dollars and an annual growth rate every year for the past.
Five years of just about one and a half percent in playing more than half a million people and there about thirty pounds in businesses in this space so we will be talking right now one of them.
The lovely Jennifer -- joining me now -- -- you are -- health expert and author of new gym required release your inner rock star and that's their right you can work out you can have a great physique like you are not gonna -- do you really not -- -- him.
Yeah I -- citizens without being in -- medical alternatives but again for the public it -- I actually do good but others inside.
Give us more tips on ways to work out without content it.
Well it's all.
That person simple solution to integrated into the routine -- -- -- a lot of times people get daunted by the overwhelming task but also breaking happened to small -- so.
He to do small things around your house or office by using a chair by just making small different tweaks to it gave -- life.
Hello we have working on your mind he could be surprised what exactly.
Like taking the stairs -- valid that other things make it exactly in this.
You got into the fitness industry.
We know you know passion and I it was a hobby and a passion of.
Ryan announced on a totally different industry as an -- in the music business and I think that I took a break about what am I gonna do I so I.
I kind of got certified trainer and I really can never -- that I can make my passion in life.
But he -- my hobby something that I made money at and when you love something you really but wanna you wanna do something doesn't feel like what.
We -- and a failure and what you were doing that puts you.
Once doing your passion nor did it just work.
You know what it was meant as a -- didn't that the music business was changing so much at the time was twelve years ago.
And I just didn't want to be him anymore so I sign up digital IT got it.
Exactly I had a strict security.
As so well a lot here -- the fitness business now and that's your -- anchor -- and you've done quite a -- with -- until things up.
-- there -- quick check of the book is really about giving people ways to kind of work out to be healthy no matter where they are in -- life and you know part of building a brand and that's basically what I tried to do is built something because the business to be very saturated.
And -- really wanna find your own niche spray can build upon and and find partners.
-- kind of help you along I.
He's actually on our nation is I -- shedding from the way saying -- -- that.
That is -- -- I was a show is -- creators of the Biggest Loser and the idea behind it was.
Engaged couples against each other whoever he wants that most of that you have seen it.
Well look McNabb have -- they want their dream wedding and I it was fun and they lost a lot awakening the thing -- they maintained.
There weight loss which is that which is he longevity it's easy to lose a lot of -- -- crash diet.
But it's really difficult to that -- implement.
Right the right -- says.
Keep it off and you -- products on the market now you are spokesperson.
You Bob can tell stuck halfway out I don't look like I was gonna say it's very important when you're building a brand he -- it.
Really align yourself -- partner with with companies are people who have the same message and involved.
It's a healthy snack that.
Help you also -- with -- to kind of you maintain your weight or lose weight is that active ingredient called tunneling -- -- which is.
It's basically reduces body fat and it's very very near the marketplace and that that's what makes this product so -- -- -- And I wouldn't believe in the message so.
There's some -- -- -- partnered up with to kind of hope that the message out there and on store shelves in Shanghai since January it's brand new it just launched and it's also actually sweetened with -- -- -- which is also something that's very unique ingredient that hasn't really been spoken about that much.
On how hard was it for you to get into this and chance -- -- you know it appeared and the problem with fitness is the theory of entry can be very easy -- -- -- -- it's -- to get him.
It's hard to have longevity and it's hard to cut it.
Make some kind of splash and lets you are -- if -- but they're pretty celebrity clients that's a great way to kind of leverage that into something.
A little bit more but there again it's about the longevity -- -- -- the fight to the good but I find your -- And so that being a master of nothing Jack of all -- find something that you just really that.
And really hold it hold it opponent nothing wouldn't stand out in this industry or really any industry in my opinion how do you get your name out there.
But what what did that -- you.
You know I think again I feel that having something that was my own I have -- That I felt this -- -- required can't -- love that it's -- Nolan makes -- had to see exactly.
And yeah I went to live -- don't like the life of our like you who don't like to go to the -- Or wolf just they can afford the -- thought it had so many people wish they can they don't have -- even leave their house they can still be active and fit.
Is something that I think this kind of catchy for people and then giving them like easy ways to kind of implement that.
And so with that I mean.
But aesthetic partner with a lot of different companies involved being one of them Weight Watchers with another and really who had with the same seductively with -- -- in our messages to the everyday person.
Is -- frustrating and that you have to you stay in shape because that is your brand.
Yes and a 100% I want to -- vetoes -- -- ice and I like being fifteen pounds at -- but yet it's like music that that.
Because you know what it keeps you honest that's what you know that's one of the things I like about being in this business is that.
It keeps me more not more motivated maybe then then not because I have a certain role that I have to be a role model I'm happy.
Yeah I got -- practice what I preach it can't be preaching something and then not really practiced it.
And I just have -- 82 months ago.
Thank you so much so I got a boy hanging out so it makes even more that I think if I mean that position right now -- I have to -- lose that extra layer.
And wanted you know fast.
I would never have -- -- things there and thought finally later can you.
If you give us for people who sit at a desk all day what are some exercises that we can do -- -- you know I always tell.
But the try to move every -- -- every hour hour and a half every ninety minutes get up you know walk around the block but really to -- your circulation -- being sedentary.
It's really one of the biggest problem we have in America then you sometimes easier it's better and the results are even better if you.
Do ten A 310 minute increments of working out at day vs one being worked out.
So it adds up so if you do every every ninety minutes to be doing a couple minutes of -- you know.
A couple of lunches couple of walking on the spot -- walking -- the office.
Take it hit you can't go up and down the stairs just three or four times.
Get back to your office I could get back to your -- that actually helps overall you can you can really loose.
Between five and seven pounds a year by just doing that every couple hours your -- every day.
Warm -- -- thank you so much for coming on.
I -- to Arlington dot com is website and you -- mentioned prior to unleash your inner rock star.
Thank you and thank you everybody for joining us points in the next -- -- back here.
I know you wouldn't he pushed me Jennifer but which Dubai and he raised me stake.
Our question of the day can weigh in on foxnews.com -- slash opinion then.
My answer is no record company mr.
-- we'll see you back in my life.
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