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A Startup Making Art Accessible

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  • Description

    Entrepreneur Carter Cleveland wants his startup to help make art as ubiquitous as music is today

  • Duration 2:45
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Art is entirely personal -- can be deeply visceral.

And -- its -- -- systemically democratic in the way that it can affect you.

Still critics say can be exclusive but expensive price tags that you have a lot of would be -- But at 26 year old arms and we weren't named -- Cleveland's believes that greater accessibility to be art world can change all you.

Ask those people today.

-- you know like for your favorite artists or what's watch events are waking -- art.

You watching from a lot of -- emotions a lot of -- say.

Oh you know like.

I'm not cool enough to be part of the art world for whatever reason and it's it's very different than when you ask people not music ever asked them you know about film we -- kind of remove all these negative emotions and and replace them with with what art is really about which is about -- human expression.

The platform where Cleveland plans to make this culture shift is on -- C dot net.

He and is now forty employees are working with top calories digitize -- showcasing over 21000.

Carefully chosen works on line.

Any other just getting started the site has already gotten over 75 million clicks and has more than a 100000 registered users.

This incredible piece was done by Milton Resnick this one over here it was done by -- fish made two artists that might not be very long known outside of the art world.

-- because of arts scene and they now have a new platform and a new audience.

Like Netflix recommends movies or pandora recommends music.

RC categorize as art pieces into more than a thousand different sub sets they referred to as jeans.

The movements like pop art cubism to mythology and you.

How do you characterize our and you must be so hard I could see a lot of artists actually getting angry.

-- being put into the category gets totally and I think like you know one of the potential negative reactions to his people.

Can interpret it as us trying to be prescriptive.

Last thing we -- to be is prescriptive or authoritative or heavy handed we really look at -- -- simply kind of an educational school.

The early stage started has already received over seven million dollars in funding.

Its plans to make money depends a lot on the 1% of users they predict but actually by the -- on the site.

And -- not generating revenues yet to tech millionaires are betting that it will Twitter creator Jack Dorsey and Google chairman Eric Schmidt are both early -- best.

-- we just want to make part as -- -- -- as a part of our culture as music is today.

And of course by doing that you're going to be creating a whole new generation of collectors and are going to be expanding the market for forty any art and Christine it's got.

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