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Ever finding ways to score big with viewers will cost.
Officially sponsoring an advertising during a big cost millions says some businesses are trying to tie in promotions without using trademarked terms.
Like -- March Madness -- final four which are reserved for those who pay for the partnership.
Slam dunk for advertisers here to break down my fever marketing guru -- Turkey -- Chris welcome back to the show.
So Melissa hi I really clever for them to -- on in trying to take advantage.
Banished you really get -- selling something that's on related.
To March Madness.
It's not a matter of whether your product is -- related to March Madness it's better matter of -- your messages related to March Madness this is an old technique it's called news jacking.
Where -- the advertising's grabbed whatever was talking about and use it to their advantage and you mentioned literally they have to walk a thin line because you don't want to do a trademark violation.
But you also don't want to pay the big box that the NCAA is insisting on so you figure out ways to glom -- to the message remember we talked about the Super Bowl.
When Oreo o's did the you can dump -- in the dark and Home Depot -- -- light the light -- ads.
That's news jacking didn't pay for those sponsorships they just found out what people were paying attention to and they weasel -- -- They -- -- written on the TV or nothing was genius because of course the lights were out may have somebody standing by there was so clever basic you can still -- in the dark they tweet it out.
Through social messaging we're looking at it there.
This photo of this Oreo cookie that looks like it's in the -- 62000.
People they said that's right away got re tweeted 151000 a minute it it was amazing what you are sitting in the dark but nothing to do what was Super -- And a great time to the idea of eating something makes all kinds of sense meanwhile we're just watching an ad go by the little guy running around with a basketball -- spam.
There's really nothing that's gonna get me to go by spam so why is there is nothing that -- -- yeah yeah anyways yeah.
So what's it.
Well first of all as we've talked about every time -- you're not necessarily the market OK again I don't I remember committed we're possible.
I am a buyer for my household I -- the -- don't know all the part about saying.
I mean I have a six year old a two year old and a husband and I buy stuff from my dad.
I am always consuming all the time -- everyone's market I don't buy that argument from you that I'm not the market.
-- a lot of okay.
So what about if Home Depot -- -- -- a special sale on carpet or when only a man they call it the final floor.
Would that gets your attention what -- doctor scholl's what doctor -- came out with arch madness you pay attention to that -- you.
OK I like both of those.
How about a -- how about a hooters drop the tune in they replaced it with a there's lots of ways to -- Jack.
I don't know that's pretty good it would take a lot to get me go to hooters last time I did I was in Central America and I was just desperate.
Right cheeseburgers I was willing to go anywhere that was serving a cheeseburger I don't think that they do gooders of the US.
I don't know -- I think you know what I'm watching football bury a guy right there Hooper is that's pretty funny.
While I'm watching basketball or whatever it is on television and they show me a big gooey pizza that does in sent me to get up off the couch and go to the computer and order a pizza.
But other -- that -- it's I don't know.
I don't know I mean what's the bottom line up on this how much do you think it's really worth to try and -- in the March Madness is this every well renowned.
Here's what people don't realize March Madness is the largest.
Sporting event in the US if you follow the dollars which I know you love to -- ideal NFL last NFL finals 976.
Million dollars NBA finals 537.
Baseball 354 million dollars you know that this year.
March Madness is gonna top a billion dollars an ad sales.
So people are paying a billion bucks for -- if a company can figure out a way to get in without paying -- now -- a good deal to me.
All right -- Kelly you convince me I mean if this or disagree with -- you -- -- -- -- now.
Are right they --
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