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I guess I'm originally physical compressor shorts I'm not sure which are compressing there -- -- but nevertheless my son landry's.
For sports and in today's small business big idea is that it actually started with a one -- mean -- decades ago.
Dynamic David sells well these and dozens of products and sporting good stores around world.
Say the company's re branding itself and actually compete head to head with titans like -- Reebok and Nike.
And here to discuss is Mick Davis founder and CEO Bob and David.
I don't -- not -- not out of my somewhere compressor shorts.
-- -- ankle -- football season this year and end up wearing your most popular ankle brace and it was a lifesaver -- -- was able to play all season.
Still -- aspirin it's fantastic how did you get the product out there because competing let you know just having that Reebok making -- -- something.
Unfortunately automatically makes people -- Wow -- out you know we've we've where sports medical product and and protective and performance.
Product company based terra Chicago.
And we we sold all athletes from.
And we actually started like you said earlier in the basement.
My father developed -- the first -- -- knee brace for football.
Back in the late seventies and and I partnered with a college friend in 1980.
And we we decided we're gonna produce our performance in protective products for athletes -- took that one product that my dad had.
And this is where we started and today we've got to over hundred quite 25 different products.
We have offices and in Belgium and and India and Japan and somebody here that your your you're able to use one of our.
-- yeah that 195 ankle -- was a lifesaver OK so tell us now I can -- compete you can't.
It's not up product placement is -- in these.
-- -- Well yes product placement -- we.
We don't compete head to head with with some of the larger brands that you mentioned.
We have a niche where we we're we're producing specific products sports medicine protective and performance apparel.
We have to be very good at what we do we have to to make sure our products are better than than the other guys -- big guys are we don't have the kind of budgets that they have.
So we have to do more innovative creative things along the way.
Right but you know I like the Brian James -- -- -- leading got -- dancers in mean.
We got some important well using your product that passed out.
Yeah like you say we -- of that all types of athletes and and you know we're very innovative we we we deal with athletic trainers see corporate managers -- -- athletes themselves to get product ideas.
And you know we actually listened to them.
And and you know 195 ankle -- an example of of one half price I was that was a few years ago.
It's you know he started this business as we said at home.
If you -- do it today and what's different what what you know that the environment is so different we have taxes and regulations.
Is it isn't hard to grow business in today's world.
I don't think it's any harder on the if you have the passion for what you're doing and in believe Aniston and find find you know what your best -- and and and exploit that I think.
I think you'll be successful.
Yes you know that's what we've done all along.
Dad would be proud Bob McDade associate expand and CEO in your -- all about the past and said thank you.
When internally will be the politics are you -- -- -- sure it's no because I know you're gonna do something could have a response to -- thank you very much.
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