Entrepreneur turns bridal blogging into a business
Abby Larson on how she grew her successful online wedding startup
- Duration 6:48
- Date Mar 18, 2013
Abby Larson on how she grew her successful online wedding startup
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The bridal business and it -- Entrepreneur mark adding large sentiment founder editor astounding pretty dot com.
Joining us here -- set to talk about.
The way date you essentially turns the bridal blogging business and to -- simple one.
I I did it was back in 2007 and I.
Sort of -- this real need for what magazines were doing in print but in an online forms so we took that concept of the real wedding have -- inspiration in the eye candy.
And put it in a blog format where.
Brides could read it throughout their work day.
Things aren't into -- and -- -- now.
So accounts of several years later yeah Bryant the progress -- making money we are major developments going on we are you know -- spend very organic as is the nature of the blogging world we started with.
Maybe three readers my mom and my husband and my sister and that they.
You know I think that we stayed really committed to putting out a beautiful product staying very very consistent with what we -- doing.
And -- just caught -- -- we also really leverage the other blogs that were already established in the home -- core and an entertaining spaces and things like that.
Kind of leveraging their audience says and really -- You know trying to get the word out an accident -- you so much more popular now especially with all the -- we still -- the issue out as these stands at just.
It'll be easier more crowded Spanish trend and it's it's hugely crowded when he started there -- maybe three wedding blogs and now I would say there's 2000 -- compete.
We keep our nose down he stressed -- around creative and things he had a great technical team and a creative team they're constantly.
In this -- really using it and trying to innovate on what we've already done.
We know that.
By a you know looking around and seeing what else is out there we can derive inspiration but that ultimately we trust -- -- and we really.
Kind of know our audience the -- and Chinese differences media options out there to build -- -- -- and now essentially when he is huge right now and any leverage at enormously.
-- -- we have close to six million followers now.
He -- so it's you know.
It's such a visual world and we really try to use photography and like these beautiful images to kind of leverage our audience and to -- that and that's what trust people and yeah crowded market before -- shall we were talking and I can't be can't don't think.
Wedding industry is -- -- multi pay a dollar.
Business but in my experience it seems to me this fast education -- -- when you're about to be a.
Ryan hey hey hey.
Tasting menu and I everything constantly explain that that's.
And I don't and you send no I didn't start the blunt you had already been married let you -- in -- wedding I am glad title as yet it's started.
Which I had sold my invitation business and it started with this need to stay in this industry that I called home.
And really in -- date time.
You know what people were already doing kind of take it to that next level.
My husband is out a computer scientists so we kind of married or two loves it now weakened to run this business together -- -- -- -- and I am not yet okay.
So you don't have to -- coming up actually in addition to the study at an addition to the site cracked we have we just launched living which is.
For that kind of after the -- or before if that's.
You know that interest you but it's all of those parties and kind of more home inspired contact -- mean.
Say before the rain before any -- -- getting engaged yet let this little girl who does beautiful thing I'm treating -- -- -- -- -- is setting up your home building parties learning how to entertain learning how to -- You know engage your friends in a really beautiful way a -- And and that's.
A battle out last week yet and then we've recently pushed out a book which is -- was a big deal for us and -- -- states out of and it's just chock full of inspiration and identity stemming pretty weddings other -- out it's out right and it's out right now yet -- can get up our denoble or an Amazon wherever it.
-- where everything by -- it's there.
And -- that way of keeping nose down at the confident with what -- -- -- airway can -- -- out in an eight the company yeah -- You know we study a lot we study technology patterns we try to understand what businesses are doing outside of the wedding stays.
And really kind of always be aware always educator sounds as to what's going on in the technology industry.
And then figure out a way to apply it to a very visual sites and you said you are making money.
We are making money at yet we have.
We actually have this wonderful cons here's network of vendors it's a paid advertising directory but it's all hand all the vendors are handpicked by asked.
And it's a great circle of life because they provide content -- -- we helped get there.
Print out their attempt brides that are booking their service says and then we have traditional advertising as well as a small business -- as a start up yeah obviously -- a lot of obstacles we'll ask some.
You know what it's it's hard.
Creating a brand that lasts it's very hard you have to gain the trust of the people that are reading your site or or your clients you have to.
Bring them -- laden.
As part of the journey as part of that conversation and I think that.
You know in those early days that was really the challenge is how do we get these readers to trespass and to come visit us every single morning with -- coffee.
And we works very hard at that and we who worked hard it.
Kind of blurring the line between what we were doing what they were doing so that they felt like they were a part of the conversation block sun aren't very personal thing not.
For that for the person who writes them but there's a couple.
-- but it isn't everything that needs in the same and I feel like I'm kind snow yeah me the authors and writers of those funds and you -- -- and and you feel like you're part of their life of their journey and that's so important with blogging as we wrap this up do you have any Thanksgiving -- -- action should.
You know -- now I think that the most important thing when you're starting your business is to really know.
What you do and do well don't try to be everything to everyone and I think that's where so many people.
Fail right now they try to be everything to every morning it's important to just focus on your core your -- yeah okay.
It isn't anyone listening it's something Katz yeah 800 sat I chat and he sent -- she's been with them next.
Wow she knows you a lot about weddings I wonder how many -- And luckily yeah.
And insular and isn't any listening he's computer genius he and business yeah -- and -- planning -- second wedding and our heads.
Every day because we see such pretty stuff on the I know I want it first time -- candidate he's been sent out completely I'm glad he's an anchor -- Are over Ireland's saint up on the screen right now -- I think some really nine.
-- life -- founder and editor style me pretty dot com anything you know about era your book when you are.