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Brown-Forman Vice President Greg Roshkowski on the business of bourbon and the importance of its barrels.
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Jack -- -- this spirit industry whiskey it's generating big business.
Customers -- choosing for the taste and quality sip of the sticker price fox business's Jeff Flock.
Is that the -- bourbon distillery in a little help exactly Jeff you have the -- And on fire -- (%expletive) take a look at something you don't ever get to see this is -- appropriate for Brown-Forman.
You're watching barrels from oak barrels being -- they want to be -- -- firm.
You gotta make them away from the yes it is that.
Harvard has to go to new wide -- Merrill.
This theory one of the reasons that brown -- stock has been doing so well.
If they are the only suburban maker essentially that makes you -- down tonight we're the only distillery company -- -- whole world that knows its own group rates.
So were able to work with the master distillers.
And customize our barrel to the needs of their service when you talk about that that's the different charged you can bet that tech heavy -- our.
Not once more medium.
And that's obviously a -- one.
It means different taste and -- the happier jars and allow us to get more tolerant of suburban at a quicker pace.
You're gonna get more -- -- Indianapolis.
-- so how they put these barrels together by the way they solving for.
On the open market well -- and how they fit together.
The who's going on them there.
Exactly how that -- Headline drive -- control the whole supply from the -- being tied to the barrels being made because -- a tremendous advantage.
Know what we need and what we're looking forward our products and taste profiles and Jerry maybe that's why brown and -- stock.
-- Well.
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